Launching “Meaningful Conversations” with a book signing at Waterstones, Presentation and Party

My second book, “Meaningful Conversations” was finally launched on 28th January 2017 at Waterstones, and it has been an incredible journey. One that I am so proud of and I sincerely hope you will enjoy reading it.

I would like to thank Mark and Jackie, Sylvia and Liam, and Lisa my wonderful friends who allowed me to dream and who never stopped believing in this book. Without their love, support and constant belief, this book would not have been possible.

Below you will find some reviews and a gallery with snapshots from the launch.

In the sidebar on the right I put some links to selected booksellers – all other related posts you can find here: “My second book”. Also, check out my dedicated site: Meaningful Conversations Book.

REVIEWS

“Meaningful conversations is a brilliant follow up to Geoff’s first book Freedom After the Sharks. Although it is quite different Geoff’s passion and commitment are clearly present!”
Mark F Herbert, author of Managing Whole People

“Geoff has demonstrated his unique awareness and experience of how to succeed in business (or indeed any other human endeavour) by identifying 3 essential success factors. Simple as it sounds, it makes logical sense. Starting with the complexity of communication, he reminds us that without it nothing can move forward. His next step is all about the need for a clearly thought out strategy. Of.course, this is much more difficult to define and the appropriateness and effectiveness of the strategy will only be identified after implementation. The final leg is Growth and Planning. Providing there is good communication and a good strategy, then growth and planning will deliver the results. It is clear that Geoff is talking from a position of knowledge and experience and his thoughts and ideas make a lot of sense. All in all the book is packed with lots of useful nuggets and suggestions. A useful guide for any budding entrepreneur or indeed many CEOs.”
Amazon Customer

“Great book! Brilliant combination of practical guidance on key aspects of business development & growth as well as fresh look at some of the main challenges and opportunities facing businesses of our time. Strongly recommended for corporate managers and entrepreneurs.”
Amazon Customer

“Extraordinary insight into whole range of issues that face those in positions of responsibility. Completely accessible and invaluable guide.”
Simon Halstam

GALLERY

Thoughts on Leadership in the Digital World

The Christmas holiday period is always a good time for reflection and once my dreaded cold had calmed down, I started to reflect on some of the most influential push buttons of business and “leadership” firmly came to mind. I decided to go for a hike and picked Sabino Caynon, a significant canyon located in the Santa Catalina Mountains and the Coronado National Forest north of Tucson, Arizona, United States. Sabino Canyon is a popular recreation area for residents and visitors of Southern Arizona, providing a place to walk, hike or ride. Minutes away from the desert are large waterfalls along Sabino Creek with minor bridges constructed over them. Wildlife in the canyon includes deer, javelina, skunks, tortoises, rattlesnakes and mountain lions.

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As I started to climb this magnificent caynon, I reminisced with the new Millennium and the Information Age which is setting the stage for a changing world. Wheatley states that information is a dynamic element that gives way to order, growth and defines what is alive. It is with this fluid movement of information that we see change. “This is the world of ‘Darwin’ where we have to change to survive; where we have to develop to thrive; and paradoxically, where the very act of change increases the risk that we will not survive”. It is a world now of mergers, down-sizing, reorganisation, diversity and more women in the workplace.

So let’s now move to leadership, my understanding of leadership is that leadership is the ability to motivate groups of people towards a common goal, an incredibly important skill in today’s business world. Without strong leadership, many otherwise good businesses fail. Understanding the characteristics of strong leaders and cultivating those skills is paramount for those pursing a career in business.

Many of the world’s most respected leaders have several personality traits in common. Some of the most recognisable traits are the ability to initiate change and inspire a shared vision, as well as knowing how to “encourage the heart” and model the skills and behaviours that are necessary to achieve the stated objectives. Good leaders must also be confident enough in themselves to enable others to contribute and succeed.

Let’s now look at some of the most recognised model leaders from the past:

The Ability to Initiate Change — Franklin D. Roosevelt
Good leaders are never satisfied with the status quo and usually take action to change it. In addition, strong leaders bring about change for the common good by involving others in the process. Roosevelt. sought practical ways to help struggling men and women make a better world for themselves and their children. His philosophy was, “bold, persistent experimentation…Take a method and try it. If it fails, admit it frankly and try another. But above all, try something.” Being willing to take risks by trying new ideas and involving others in the process of change is a key quality of strong leaders.

Inspiring a Shared Vision — The Leadership of Martin Luther King
Leaders, through their words and actions, must have the ability to draw others into a common vision by telling others where they intend to go and urging them to join in that vision. Martin Luther King’s vision of a country free from racial segregation and discrimination, so poignantly expressed in his famous “I have a dream…” speech, exemplifies this critical leadership trait. King had a vision of a better America, and his ability to bring both whites and blacks together to march against segregation changed America profoundly.

Model Leadership — Mohandas K. Ghandi
Strong leaders not only need to have a vision and the ability to initiate change, they must model the values, actions, and behaviors necessary to make the vision reality. Ghandi not only created and espoused the philosophies of passive resistance and constructive non-violence, he lived by these principles. According to Indira Gandhi, “More than his words, his life was his message.” By choosing to consistently live and work in a manner that exemplified the values he believed in, Ghandi engendered trust, becoming a role model for others looking to affect change without resorting to violence.

Encouraging the Heart — The Leadership of Winston Churchill
On December 29, 1940, London was hit by one of the largest aerial attacks of World War II. Somehow, St. Paul’s Cathedral survived. Two days later a photo showing a silhouette of the dome of St. Paul’s, surrounded by smoke and flames ran in the paper with a caption that read, “It symbolises the steadiness of London’s stand against the enemy: the firmness of right against wrong.” Churchill recognized the importance of St. Paul’s as a morale booster. His instructions were clear on that December night, “At all costs, St. Paul’s must be saved.” Leaders must be able to encourage the hearts of those who share their vision, providing a sense of confident optimism even in the face of enormous difficulties.

Traditional skills have not been supplanted but they now co-exist and very visually have survived with a mix of new factors.

First of all, digital leadership can be defined by a leader’s contribution to the transition toward a knowledge society or community and their knowledge of technology. Digital leaders have an obligation to keep up with the ongoing global revolution. They must understand technology, not merely as an enabler but also for its revolutionary force.

Leadership must be driven by an attitude of openness and a genuine hunger for knowledge. Of course, no rule dictates that leaders must be literate in coding or that they graduated from machine-learning but, there is an imperative to understand the impact of breakthrough or revolutionary technologies.

Today’s leaders must have the ability to identify technological trends across different sectors, such as big data, cloud computing, automation, and robotics. However, first and foremost they must possess sufficient knowledge and the vision to use these resources most effectively.

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Secondly, in a knowledge society, what we do not know is as important as what we do know. Leaders should know their limits and know how to acquire missing knowledge. A leader of the future is more like a community manager rather than an authoritarian.

These days, we are observing the decline of traditional hierarchical models of organisation. Take a look at how the organisation of governments has changed across Western societies in recent years. A number of governments have introduced or reinforced public consultation processes as well as opened up public data for the benefit of their citizens.

These processes, by and large, will continue to grow. As a result, the hierarchical model tends to be suppressed and replaced by horizontal structures among executives, leaders from different sectors, researchers and representatives from civic society. Hierarchy fails in the digital age because it’s slow and bureaucratic, whereas the new world is constantly changing and requires immediate responses.

Information is key. In today’s world, power is not gained by expanding new territories or areas of influence but by deepening and widening networks and connections. But what is the role of the individual or leader, or of qualities that distinguish one grain of sand from another?

Having acknowledged that digital technology will play a decisive role our future, leaders cannot afford to show fear or reluctance in implementing it. Instead, they must embrace technology with a clear view of its potential. We must set sail for new, ambitious lands. We choose to go to Mars because our technology enables us to at least attempt the exploration on other planets by the 2030s. And we choose to develop other fantastic things every day – self-driving cars, more powerful batteries, the Apple Watch, drones – to name only just a few.

My conclusion is that leadership in today’s world is a balanced mix of universal characteristics and digital leadership traits which has the potential to guide us through years of transformation with optimism and idealism.Technology continues to prove that it can be used for the benefit of mankind, but only if we set sail on the right course and with smart individuals that make our journey, progress, and performance so much worthwhile.

Robin S. Sharma once said:

“Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.”

Countdown to the launch of my second book: “Meaningful Conversations”

The books are printed and we are all set for the launch of my new book ‘Meaningful Conversations’! Interestingly enough the launch date for my book is 28th January 2017, which coincides with Chinese New Year.

The first day of the 2017 Chinese New Year is also the day of the new moon and under the Chinese horoscope, ‘The Red Fire Chicken’. The Chicken is the Female Metal, which is the 8th element in the list of Yin Yang stems. Number 8 is a very lucky number to Chinese in Feng Shui application. In short, the Chinese believe the number 8 is connected to big wealth and prosperity. Therefore, the Chicken of 2017 might lay a golden egg – lets hope my new book has much Feng Shui!

Advance Information – by Geoff’s publisher

I am super excited, I am absolutely celebrating with Joy, the book has been 3 years in the making and launches this week!

I would like to thank my mentor and business partner in the US, Mark and his wonderful wife Jackie for being totally amazing, frankly Meaningful Conversations would not of happened without them, Sylvie and Liam, thank you for being there through my periods of writing lows and highs, the laughter, joy and love was a true support and inspiration, Lisa thank you for giving me the huge kick exactly when I needed it, you are amazing and thank you for your unconditional friendship, a huge thank you to my publisher Matador, Jeremy and his team were simply there when I needed you most and Jacques from my media agency 3J, you were incredible through the whole process, and a big thank you to all my friends and associates who I have not mentioned, thank you for your support.

Many people ask me what it is like to write books with different genre’s Freedom after the Sharks was a Non-Fiction and Meaningful Conversations is Fiction. So many people say they could never dedicate the time to finish a book. I believe if you have a purpose or idea that is so strong in your head and you really want to communicate this message to the world, then you can write, it will come through your heart, this is where the saying comes from ‘writing straight from the soul’. Writing is much easier when you can concentrate in a quiet space about something you really believe in.

So, why “Meaningful Conversations”?
Some of the most passionately debated subjects in business today are: Communications, Strategy and Business Development and Growth.

In February 2014, I set out as an author of Freedom after the Sharks, to write a weekly blog across a variety of subjects and foremost about people in business, opinions, research and tips, advise on some revelations, past and present.

I felt compelled to write about the relationship between communications (human 2 human), strategy and business development and growth. It is important to understand that a number of the ideas, developments and techniques employed at the beginning as well as the top of business can be successfully made flexible to apply.

Here is a short video interview across some of the book topics and some strategic push buttons in business today:

Communications, Strategy and Business Development and Growth are essential for success and profitability in the business process.
This book provides a holistic overview of the essential leading methods of techniques. It will provide you with a hands on guide for business professionals and those in higher education.

Readers will gain insights into topical subjects, components of Communications, Strategy and Business Development and Growth, including a wide range of tips, models and techniques that will help to build strong and effective solutions in today’s business world.

The terms ‘Communications’, Strategy’ and Business Development and Growth’ have become overused during the last decade and have become devalued as a result. In this book I aim to simplify these terms and to re-value management and leadership by addressing topics and subjects in each distinctive chapter

As Anthony Robbins once said:

“The way we communicate with others and with ourselves ultimately determines the quality of our lives.”

The book therefore covers all the essential components of Communications, Strategy and Business Development and Growth, but ensures that they are described in an engaging, enjoyable way with clarity.

My new book has arrived!

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The book is divided into three key areas to make it easy to find the material you need. Each component is easy to locate by the titles of the short story at the top of the pages. Each chapter within the three components relates strongly to each other but is also interrelated to all the other chapters. Those with interest on certain topics may wish to start at their area of interest first, while those who prefer to read the book from the first page to the end will proceed as they started, there really is a topic for everyone in the book.

Business professionals and individuals in the great challenges of today’s business world have renewed responsibility for what business does best; innovate, invest and grow. Many people wait until circumstances force change and transformation, that can be radical and painful, this book will arm you with the tips, advise and techniques to provide fresh thinking to your everyday environment and to innovate your circumstances for a better environment, we are all extraordinary people and have the ability to share and provide wealth creation and richness to our surroundings, the question is how much do we want to be extraordinary.

This book has been written not just for people in a company or organisation, it is about helping and supporting understanding across a wide variety of subjects to anyone in life; students, budding entrepreneurs, business people and aspiring individuals.

For a free download of the first chapter, please follow this following link: geoff-hudson-searle-meaningful-conversations-free-chapter

Meaningful Conversations will be available via Amazon, Apple, Google Play, Nook, Kodo, Smashwords, Waterstones, Barnes and Noble in hardback, paperback, kindle, e-book from 28th January 2017 pre-sales on the book can be reached via Matador Publishing.

To purchase the book, the following links will take you to your preferred channel:

Amazon Kindle
Amazon – Hardcover
Apple – iBooks
Google Play Books

Meaningful Conversations Website: Meaningful Conversations Book.com

Ehsan Khodarahmi interviews Geoff Hudson-Searle about Meaningful Conversations

Today I am being interviewed by Ehsan Khodarahmi on my new book ‘Meaningful Conversations’. Ehsan is a brand and communications professional. He has published over 70 articles and writes for The Huffington Post. He believes in the power of data and the magic of personality, that’s why he published a book called ‘Character, 100% Character‘, human stories about your and your business. Since 2007, Ehsan’s been working and helping brands to build and implement Content Marketing and Social Media strategies across EMEA. He initiated Sky’s first ever social media strategy and analytics ecosystem in 2009 and set up Social Media Centre for Samsung back in 2011. He is a trusted speaker by British Chamber of Commerce and business oriented Meetup groups in London. Some of his publications are being taught and used by leading universities such as Michigan State University and Miami University. He is also founder of SMXChat, the most popular Twitter Chat focused on strategic marketing communications and social media best practices. Leading industry names such as the Drum, My News Desk, Meltwater and Socialbakers ask for his opinion when it comes to social media and content marketing.

Good morning. My name is Ehsan Khodarahmi it is my pleasure and honour to interview Geoff on his new bookMeaningful Conversations’.

Why do you write?
Like most writers, I write through experiences, my first book ‘Freedom after the Sharks’ was a true story, the facts were that I was planning to write another book. Once a writer starts to put pen to paper the truth will run through them, at times it is impossible to stop. It’s not exactly a compulsion, but it really does come quite close to that. Writing makes sense of one’s world, which is what most of us want to do on some level or other.

Which authors do you admire most?
Some of the most powerful authors that have inspired me or touched my life have come from the business world. The first book was from my late Grandmother authored by T.A.B Corley titled Quaker Enterprise in Biscuits, Huntley & Palmers of Reading 1822 -1972, Mark H McCormack was a huge inspiration to me with What they don’t teach you at Harvard Business School, Paul R. Lawrence and Nitin Nohria with Driven, Stephen M.R. Covey with The Speed of Trust, Meister Eckhart with the book of the same name, Joseph Campbell and Hero with a Thousand Faces, Nicholas Sparks with True Believer, Richard Layard with Happiness, Carl Honore with In the Praise of Slow and Robert Greene with The 48 Laws of Power and Mastery.

Describe the route to ‘Meaningful Conversations’ being published…
I started as a writer with a non-fiction and ‘Meaningful Conversations’ was always to be a fiction the book deals with the constant root cause of today’s plethora of life and business challenges. It explores the whys and wherefores of communications, strategy and development and growth in our ways of thinking and experiencing the world, and then uncovers a way ahead through 50 short stories based by MIT, Harvard, Stamford, Oxford and Cambridge research in to valuable timeless logic. It draws upon Eastern and Western wisdom and blends philosophy with pioneering new thought. Are you up for crossing the threshold? Here we find the answers to our pressing challenges

In a few sentence’s please describe what the story/book is about?
This book demonstrates the relationship between communications (human 2 human), strategy and business development and growth. It is important to understand that a number of the ideas, developments and techniques employed at the beginning as well as the top of business can be successfully made flexible to apply. This book provides a holistic overview of the essential leading methods of techniques. It will provide you with a hands on guide for business professionals and those in higher education.

Where do you write from?
I live in London, United Kingdom however most of the creative origins for the book were established with my time in Arizona, United States of America

Briefly, what led up to this book?
I was writing weekly on communications, strategy and development and growth as a different persona. The terms ‘Communications’, Strategy’ and Business Development and Growth’ have become overused during the last decade and have become devalued as a result. In this book I aim to simplify these terms and to re-value management and leadership by addressing topics and subjects in each distinctive chapter.

What was the time frame for writing this book?
I wrote this book in direct response to being told that you cannot call yourself an author with only one book, thanks Lisa! Now I have produced my second book, I am being told you cannot call yourself an author with only two books. The time frame between Freedom after the Sharks and the release of Meaningful Conversations was approximately 3 years

What were your 1-2 biggest learning experience(s) or surprise(s) throughout the publishing process?
You have to be yourself in your writing. You have to pick a genre that suits you as a person and you as a writer. There are enough obstacles for a new author, don’t create more for yourself, write in a style you are comfortable with. If you are not enjoying writing it, if you are not comfortable writing it, nobody is going to enjoy reading it.

Do not take it personally, I do read the bad reviews, writing is completely subjective you may have 1000 people that love your perspective, genre and story but 3 people may just not get your point and they never will, you are in the creative industry accept criticism with a smile.

Books and publishing is such an up and down industry – you can be flavour of the month one minute and struggling the next, even when you have had a certain level of success. Until you have enough money coming in to be able to justify it to yourself, don’t give up the day job.

Everyone wants to live the dream and write full time, but it is a very difficult industry to get into and a very difficult industry to stay in. Learn to write around your day job in the beginning.

Looking back, what did you do right that helped you break into writing?
I think it was what I did wrong that helped me break into writing, In life you survive. You move on but with a purpose. A great philosopher and friend in the US once told me that you are in this world by divine right and you have the right to reach your highest potential through your own uniqueness. I know so many people who are only in bliss when they are miserable. They blame their parents, their spouse, their family, the system, their employers, their friends.
You can do whatever you have to do to get past the challenges of writing and writer block etc, you can do it. The question is how much do you want the right way, your dream or the purpose.

On that note, what would you have done differently if you could do it again?
Every audience has a different dynamic, a different rhythm, and a different reaction. The audience wants, needs, and expects pertinent, real-life information to enhance and support their lives and importantly what they’re facing. I believe it was my destiny in life to push things to the limit. You only get one chance to make an impression. I gave Meaningful Conversations every opportunity I had and I believed to be right book at the right time for readership, I am not sure I would change a thing given a second opportunity.

In what ways do you ’service’ your books?
If one is fortunate enough to have one’s books taken up in a significant way, there is a tremendous amount to do in ‘servicing’ the books. Speaking opportunities, blogging, social media, interviews PR travelling and often attending book festivals and other events all over the world. Although it can be quite burdensome, it is always very interesting to meet the readers, and I think that is what keeps me going.

What advice would you give to an aspiring novelist?

Trust yourself and never, never give up. Be determined right to the end. You should always write about what you know and love. This is not just a matter of principle but solid writing advice. Editors and readers have a good understanding whether a book has a purpose, it is their intuitive know-how. You have a story to tell that cannot be told by anyone else, in any other way, and if you’re talented and lucky and work hard, you will find the right way to tell it. In other words, be truthful to yourself and you can communicate the truth to others through writing. This is not to say that you cannot be creative, but rather that your voice, your true voice, is what will draw people in to your manuscript.

On another note it is quite possible that one publisher will reject your book for a number of reasons while another loves it for those very same reasons. The trick is to secure a great editor and find a publisher whose interests align with yours.
My advice is to write a book and then immediately go on to the next one and to the one after that. In other words, the more you write, the better you will become.

Best piece(s) of writing advice we haven’t discussed?
Always, in every place across the world, people have written. Writing has not changed since the Roman days. Writing affords me a chance each and every day to just sit with my thoughts and be still. I live in a very busy city with people everywhere on mobile devices, and I love that. But I also think it’s important to sit and be quiet, to reflect and to use creativity with yourself and your thoughts. Writing for me is very meditative and calming, and helps to keep me peaceful in a very frantic world.

Every writer is influenced by everything they’ve ever read or seen. All the books and news articles that have passed through your hands have also somehow made their way into your thoughts, whether you are aware of it or not. I love that idea. I love to think that when I write, I am in some ways sitting down with all the books I have ever read, and in some ways, sitting down with the writers who wrote those books. I like to think that I’m connected to a long line of people just like me, people who also loved to write with the ability to leave a legacy of my work that someday will be read and hopefully inspired upon by others.

What’s next?
As my good friends and colleagues constantly remind me on a daily basis, I must write version 3.0. I do have some quite amazing and credible ideas This is in my thoughts and given the time I am sure it will come. I need to be in a creative space with my netbook and some great coffee. It will happen! Outside of 3.0, I am enjoying my weekly blog writing, spending time with fellow authors, sharing experiences, PR, interviews, and of course my day job which is always challenging and interesting, never ceases to amaze and surprise me in life.

Meaningful Conversations will be available via Amazon, Smashwords, Waterstones, Barnes and Noble in hardback, paperback, kindle, e-book from 28th January 2016 pre-sales on the book can be reached vis Matador Publishing on http://www.troubador.co.uk/book_info.asp?bookid=4202 and the following links:

Amazon

Apple

Google Play

Ehsan Khodarahmi produces industry and current content which is based on experience and the latest research by leading organisations.

Ehsan will also be interviewing me on Tuesday 24th January on his SMXCHAT show, which runs live on Twitter @smxchat the interview is open for all to join and participate and commences at 8pm London UK time GMT.

ehsan khodarahmi – Follow Ehsan Khodarahmi on Twitter: @eksays

To download this article in PDF-format, click HERE.

This interview was originally published on 6 December 2016 by Huffington Post UK here: http://www.huffingtonpost.co.uk/ehsan-khodarahmi/what-it-takes-to-become-a_b_13200850.html

10 ways to start 2017 on a positive note

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As someone reminded me recently at a conference, agility is a very positive thing. Apple didn’t create the first digital music player, the first smartphone, or the first tablet computer, yet it came to dominate each category. Amazon wasn’t the first to sell books on the Internet, either. These companies succeeded not because they were faster, but because they developed products that were demonstrably better than their competitors.

2016 was a milestone year, let’s have a look at some of the year’s achievements:
March – Microsoft released a bot framework at BUILD
April – Facebook opened its Messenger platform at F8, and Telegram announced a prize for bot developers
May – Google announced its own Allo Messenger and voice-enabled home speaker at I/O, and Amazon made the successful Alexa accessible via a browser, without Echo hardware.
June – Today at WWDC, Apple opened up iMessage to third-party integrations and announced the Siri SDK
September – Salesforce adds AI: The new Einstein features will be able to deliver more predictive and personalised customer experiences across sales, service, marketing, commerce and other areas.
November – The announcement comes a day before Microsoft is widely expected to release its Skype Teams messaging app. Slack has also been busy in recent weeks making moves to integrate with Microsoft Bot Framework and IBM Watson artificial intelligence services.

But truly great companies don’t scramble to adapt to the future, because they create the future. Take a look at any great business and it becomes clear that what made it great wasn’t the ability to pivot, but a dedication to creating, delivering, and capturing new value in the marketplace. The technology companies that endure are the ones who spend years — or even decades — to create the next generation of products.

Which brings us to something else Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Clearly it is not a particular business category that defines a company, but its ability to solve problems for its customers. And you can’t solve really tough problems by simply moving faster. Great companies prepare the ground long before. Great businesses can be launched any time, even when there’s a downturn in funding.

While the start of 2016 might have spelled trouble for some well-established start-ups, it also saw the birth of companies tackling things like a cure for cancer, superfast internet, and competition for Uber.

Business Insider, http://uk.businessinsider.com, spoke to founders and venture capitalists and took a look at funding data to identify some of the start-ups that had the biggest starts in 2016.

Some names on the list are officially launching out of stealth, while others are still in their early months of forming a company.
Valuations for venture-backed companies doubled over last year to an average of $100 million, the highest in more than a decade, according to Pitchbook, a private financial-market data provider. Total venture dollars invested are on track to hit $74 billion in 2016, second only to 2015 over the past decade. And venture capitalists are basking in their best year since at least 2006, expected to end the year with $32.4 billion after raising $9 billion in the third quarter.

Here are 17 of the top start-ups to launch in 2017
1) Starry – is making more powerful Wi-Fi for your house. Website: https://starry.com
2) Juicero – wants to make the freshest juice you’ve ever tasted. Website: https://www.juicero.com
3) Cheddar – is betting it can be the new CNBC for millennials. Website: http://www.cheddar.com
4) Grail – wants to develop a test for cancer at the earliest possible stage. Website: http://www.grailbio.com
5) Juno – wants to be a driver-friendly alternative to Uber. Website: https://www.gojuno.com
6) Otto’s – self-driving trucks could revolutionise the industry. Website: http://ot.to
7) Simple Habit – wants to help stressed-out millennials. Website: http://www.simplehabitapp.com
8) Comparably – can show you how much you’re being paid compared with your peers. Website: https://www.comparably.com
9) Zipline’s – drones parachute blood and medicine to remote Rwandan cities. Website: http://flyzipline.com/product
10) Nanit – is a super powered baby monitor. Website: https://www.nanit.com
11) Truebill – wants to stop you from getting ripped off on subscriptions. Website: https://www.truebill.com
12) Winnie – wants to be the Yelp for parents. Website: https://winnielabs.com
13) Ritual – is making a better vitamin. Website: http://ritual.com
14) Recharge – lets you rent hotel rooms by the minute for whenever you need a rest. Website: https://recharge.co
15) Lola – is a new kind of a travel agent. Website: https://www.lolatravel.com
16) Pearl – will help turn your ‘dumb car’ into a cutting-edge model. Website: https://pearlauto.com
17) KnuEdge – wants to one-up Google and Intel. Website: https://www.knuedge.com

It is a fact that no business is guaranteed to succeed. But with the right level of energy, passion, determination to a belief in yourself and your product/service you can progress independently with your dream idea and business.
The beginning of the year has arrived and while it’s important to take some time to assess the positives and negatives of 2016, it is also worthwhile ensuring everything is ready for the year ahead so that 2017 does not start with unnecessary stress.

Many entrepreneurs are passionate about their chosen trade but aren’t always strong when it comes to the financial side of business. It is the little things that people often forget about. Simple things, like cash flow and budget that can make all the difference.

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The following 10 tips would make sure business owners cover all their bases and have a successful 2017.

1) Budget for the year ahead
2) Understand your business and its customers
3) Analyse your monthly management accounts
4) Keep your accounts and taxes up to date
5) Secure your IP/IPR
6) Know your limitations
7) Invest in good legal and accountancy experts
8) Build revenue streams with trusted relationships – no matter how small
9) Invest in cash recovery experts
10) Take a holiday and exercise every now and then

If you follow the tips you will see the benefits returned ten-fold.

As Henry Ford once said:

“Coming together is a beginning, staying together is progress, and working together is success.”

A Christmas and New Year Message

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May peace fill all the empty spaces around you, your family and your friends and your colleagues at this special time of year, and in you, may contentment answer all your wishes.

Raise a toast to yesterday’s achievements and tomorrow’s brighter future.

May comfort be yours, warm and soft like a sigh.

And may the coming year show you that every day is really a first day and a new year.

Let abundance be your constant companion, so that you have much to share.

May mirth be near you always, like a lamp shining brightly on the many paths you travel.

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Work with the best of your abilities in 2017 and show to the world your power to create wonderful and superior things.

New Year 2017 may turn out to be a year when you are put on the road to everlasting success and prosperity.

Be the change that you wish to see at your workplace and take initiatives to make things better.

Wish your tomorrow is more prosperous, happy and successful than yesterday and today.

Looking forward to another year with hunger and passion to exceed at work and you are sure to meet with success.

Let new beginnings signify new chapter filled with pages of success and happiness, written by the ink of hard work and intelligence.

May the New Year bring us more wonderful opportunities for success.

Here’s wishing you the gift of peace and prosperity throughout 2017.

Why differentiation matters

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Potentially we have seen the biggest political landscape change in 2016, most recently with the news that Trump has been voted in as US president. This follows closely in the wake of Brexit and there is no doubt that this is the end, I am sure there are many more twists and turns to come. We are in an unprecedented period of accelerated global change which leaves the business community in limbo with a strong feeling of uncertainty.

Companies are in a challenging period, as the Chinese say: ‘We live in interesting times’ – seizing competitive advantage has never been so important for any size of company. With so much change it is difficult to ascertain what this purported change will mean for business, however, irrespective of the national and cross border challenges, it is important that entrepreneurial drive, spirit is maintained because SME’s who are driven for success will be trend setters that find new and unexpected opportunities from this geo political unsettlement.

It is this very flux that creates opportunity. Change favours the strategic, the agile and those who are prepared to shrug off the status quo, to adapt to change and potentially disrupt their traditional business model to turn adversity into success.

Predicting the future and identifying trends becomes critical to achieving competitive advantage and success. Leaders need to think strategically, creatively and most importantly, quickly. Organic growth is not the only solution; indeed, strategic partnership, joint collaboration and M&A moves centre stage in these disruptive times. Seeking efficiencies is no longer enough, they need to understand, predict and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. For businesses to thrive, this must become second nature, business owners have to be in tune with the economic and business jungle drum, it is then they will be able to act with the speed required to create competitive advantage.

Product differentiation is essential too. It allows the seller to contrast its own product with competing products in the market and emphasize the unique aspects that make its product superior. When utilised successfully, sellers gain a competitive advantage by demonstrating why their products are unique.

Standing Out
A company can set itself apart from the competition in two ways: through cost leadership or through product differentiation. Cost leadership emphasises saving money and appeals to those who are on a budget. Product differentiation focuses on providing quality.

Product Differentiation Strategy
A good product differentiation strategy may gain brand loyalty, which is paramount to any successful business. This strategy focuses on a buyer’s perception of value. As long as the seller continues to provide high quality, the customer base will remain strong. Today’s financial climate contains businesses in an intensely competitive market. If a product does not have consistently high quality, consumers will turn to competitors. Creating a product that is unique will not be enough to gain the competitive advantage of product differentiation if the buyer does not value what the seller is differentiating on. When you build your business and have your differentiating feature, you have to make sure it’s something people want. Too many businesses have failed because they built something for their needs but forgot to check if other people were having the same problems.

How do you make sure you’re building something people want? Here are a few ideas:

– Ask people who could potentially be your customers/users.
– Set up a launch page explaining your UVP. Ask for an email address for an early invite. If you don’t get a lot of responses, don’t build it.
– See if there have been any previous attempts to build what you’re proposing.
– Learn about the problems people have with current offerings and determine if your solution is compatible

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Of course, differentiation is not without its pitfalls. Here are 7 things that you need to avoid.

1. Uniqueness that is not very valuable
Just because something is unique doesn’t mean that is has a higher value. Focusing on a characteristic that is either unwanted or not able to be perceived by the buyer will be a waste of time and money.

2. Diminishing returns of differentiation
You might start off with a clear strategy to offer the very best customer service in the industry. This is a good strategy to pursue, but at some point it will hit the law of diminishing returns. Once you become too differentiated, you leave yourself exposed to a competitor that can offer the right level of differentiation at a lower cost.

3. Too expensive
Differentiation allows you to charge higher prices because customers are willing to pay more for products that better suit their needs. However, if you charge too much for your differentiated product, your customers will quickly find an alternative.

4. Ignoring Signalling Criteria
Many companies refuse to invest in marketing or advertising because they believe their superior product is enough to attract significant buyers. However, if you are selling to inexperienced customers or buyers that don’t understand the difference in value of one product from another, you leave yourself exposed to a company that offers a product that is lower value but has a better understanding of signalling.

5. Not understanding costs
Differentiation often requires that you invest heavily in the areas that you are looking to set yourself apart. However, if you don’t fully understand how your direct costs, the price you are able to charge and the buyer’s perceived value are all interrelated – you will not be able to create sustainable differentiation.

6. Focusing too much on the product and not the bigger picture
A company that is focusing on creating a differentiated product will usually focus too much on their own physical product and not enough on the bigger picture of how that product fits into the world. There are many ways to differentiate a product, a lot of which aren’t directly tied to the product at all. It’s important that you fully understand how your product fits into the larger ecosystem.

7. Not understanding the customer
And finally, if you don’t fully understand who you are selling to, their problems and what they value in your product, you will end up creating a product that isn’t really differentiated at all. This leaves you exposed to competitors who actually do understand the market and can focus on meeting the specific requirements of the customer.

As Venus Williams once said:

“You have to do things right to stay in business, and that’s not easy, and that’s a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.”

Bringing corporate culture and values to life

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Earlier in the year I was discussing the subject of corporate culture and the role of boards with my business partner in the US, Mark Herbert – this is a particular hot button for both of us and discussing cross border challenges and perspective’s can create great discussion.

I shared a culture program with Mark that was executed some 12 years ago and importantly the outcomes, Mark commented that this program was way ahead of its time even today, so I commented so what was the problem with adoption 12 years ago and what is the attributed cost to business today of company’s that still reject corporate or company culture?

Mark commented; ‘If values are to be more than just words on a poster they need to be translated into a set of expected behaviours that are meaningful to the company and those who work there.

Culture is much more about people than it is about rules. Codes of conduct are a baseline; a culture is created by what you do rather than what you say. The alignment and consistency of behaviours of leaders, and how they communicate through words and actions is the essential starting point.

Large organisations, particularly those with global reach, will have sub-cultures which can reflect different geographies, business units and remits. Nevertheless it is realistic to aspire to a common set of expected behaviours based on company purpose and values.
Human resources (HR) has an important role to play in embedding the values in the business. Where there is a separate ethics and/or compliance function the effectiveness is enhanced through close collaboration with HR. Aligning HR policies and processes with the values is a critical step in driving culture. There is a duty to invest in building HR and a people management strategy and capability which focuses on leadership and management culture, and embedding cultural values across all levels of the organisation. The board must work closely with the HR function to create the appropriate organisational culture through aligned strategic human resources management practices, from recruitment, induction, training initiatives, leadership development, performance management resourcing and succession.’

The challenge for boards is how to coordinate across the organisation and build a holistic approach to addressing culture. One large UK bank has recently tasked a number of its business divisions to work together to provide a single report of cultural indicators to the board. The individual functions each track many different data points in relation to behaviour and culture across the bank. Discussion at the board is focussed on a small number of the most meaningful measures that provide crucial insight and can be tracked over time. The chairman is confident this is a significant step in helping the board perform its role in seeking assurance on culture.
Those boards reporting that values, behaviours and culture were rarely discussed, explained that company culture is intrinsic and expected behaviours are understood by all and do not need to be articulated. This may be a result of a long established culture, a sense of complacency or a reluctance to address the subject because it is perceived as difficult to pin down.

Recent research shows that cultivating speak up and whistleblowing policies can lead to an increased level of trust within organisations. Trust is key in influencing the culture of a business. One way to increase trust is through the continuous development of visible policies to encourage transparency around possible bad practice.

This means developing collaborative policies that allow people to speak up, a well-organised set of procedures and an effective system of response to concerns that arise.

Also critical to success is the independence of channels through which whistleblowing information flows. Issues that can affect this include anonymity, the seriousness with which management treat those who speak up and legal issues.

When communication channels are developed effectively, evidence shows that speaking up becomes more engrained in the organisational culture. Measuring the effectiveness of a whistleblowing policy can also be useful to boards in assessing how effectively a culture is embedded.

A healthy ‘speak up’ culture breaks down the barriers than can often exist between the workforce and the board. External publication of the data can also give investors confidence that a genuine culture of openness exists and where it does not that the board knows about it. Demonstrating how the policy is working can also inspire employees to speak up in other ways and the culture becomes self-reinforcing.

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Here are 4 basic tips for bringing your values to life:

1. Put values front and center.
It can be easy to lose sight of company values when focused on the task at hand. Values should guide all aspects of business, from the decisions we make to the talent we source to the way we interact with customers. Values cannot be applied if they are not embedded .

2. Hire based on values.
Building a workforce that lives and works by the company moral code starts with hiring based upon values. For each of the company’s values, develop a list of questions designed to assess a candidate’s character and potential fit.

3. Work (and play) by values.
The best way to bring organizational values to life is to model them. In other words, do not just let them sit on the wall and call it a day. Live, work and play by them on a daily basis.

4. Reward and promote values.
Last, but certainly not least, promote organisational values by rewarding behaviors that demonstrate them. Do not hesitate to publicly reward someone for exhibiting behaviors that are in line with the company’s character. Not only does this make the individual feel good, it also pushes the rest of the company to follow suit.

Finally, defining specific, behavioral examples helps clarify the intention of each value. For instance, a team value of “service excellence” can be interpreted in many ways: Is the customer always right? Do we provide excellent service at any cost? Do we serve external customers before internal customers? Are inquiries answered within an hour, a day, or a week?
If you really want your values to stick with your team, involve team members in the process of clarifying the values. People are committed to what they help create, so let them interpret the values and define behaviors (within your acceptable boundaries).

Facilitate this by asking these four questions:

1. What do our team values mean to you?
2. How do these values make you feel?
3. What specific behaviors do you think best demonstrate these values?
4. What could you do differently to better reflect these values in your work?

In answering these questions, your team will express specific behaviors that will bring your values to life!

As Laura Schlessinger once said:

“Values are principles and ideas that bring meaning to the seemingly mundane experience of life. A meaningful life that ultimately brings happiness and pride requires you to respond to temptations as well as challenges with honor, dignity, and courage.”

What It Takes To Become An Inspiring Author – Huffington Post interview

Today Huffington Post published the interview that Ehsan Khodarahmi (@eksays) held with me on being a writer, my first book (“Freedom after the sharks“) and my second one (“Meaningful Conversations” – to be published in January 2017). As you can understand, I’m very proud and happy to share it with you – enjoy!

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Having read a book called Freedom after the sharks by Geoff Hudson-Searle, I became curious to find out about the author of the book and to learn what drives him. Here are a few questions I asked him and I believe you’ll find what Geoff has to say quite interesting and inspiring.

Why do you write?

Like most writers, I write through experiences, my first book Freedom after the Sharks was a true story, the facts were that I was planning to write another book. Once a writer starts to put pen to paper the truth will run through them, at times it is impossible to stop. It’s not exactly a compulsion, but it really does come quite close to that. Writing makes sense of one’s world, which is what most of us want to do on some level or other.

Which authors do you admire most?

Some of the most powerful authors that have inspired me or touched my life have come from the business world. The first book was from my late Grandmother authored by T.A.B Corley titled Quaker Enterprise in Biscuits, Huntley & Palmers of Reading 1822 -1972, Mark H McCormack was a huge inspiration to me with What they don’t teach you at Harvard Business School, Paul R. Lawrence and Nitin Nohria with Driven, Stephen M.R. Covey with The Speed of Trust, Meister Eckhart with the book of the same name, Joseph Campbell and Hero with a Thousand Faces, Nicholas Sparks with True Believer, Richard Layard with Happiness, Carl Honore with In the Praise of Slow and Robert Greene with The 48 Laws of Power and Mastery.

Describe the route to ‘Meaningful Conversations’ being published…

I started as a writer with a non-fiction and Meaningful Conversations was always to be a fiction the book deals with the constant root cause of today’s plethora of life and business challenges. It explores the whys and wherefores of communications, strategy and development and growth in our ways of thinking and experiencing the world, and then uncovers a way ahead through 50 short stories based by MIT, Harvard, Stamford, Oxford and Cambridge research in to valuable timeless logic. It draws upon Eastern and Western wisdom and blends philosophy with pioneering new thought. Are you up for crossing the threshold? Here we find the answers to our pressing challenges.

In a few sentences please describe what this book is about?

This book demonstrates the relationship between communications (human-to-human), strategy and business development and growth. It is important to understand that a number of the ideas, developments and techniques employed at the beginning as well as the top of business can be successfully made flexible to apply. This book provides a holistic overview of the essential leading methods of techniques. It will provide you with a “hands on guide” for business professionals and those in higher education.

Where do you write from?

I live in London, United Kingdom however most of the creative origins for the book were established with my time in Arizona, United States of America.

Briefly, what led up to this book?

I was writing weekly on communications, strategy and development and growth as a different persona. The terms ‘Communications’, Strategy’ and Business Development and Growth’ have become overused during the last decade and have become devalued as a result. In this book, I aim to simplify these terms and to re-value management and leadership by addressing topics and subjects in each distinctive chapter.

What was the time frame for writing this book?

I wrote this book in direct response to being told that you cannot call yourself an author with only one book, thanks Lisa! Now I have produced my second book, I am being told you cannot call yourself an author with only two books. The time frame between Freedom after the Sharks and the release of Meaningful Conversations was approximately 3 years.

What were your one or two biggest learning experience(s) or surprise(s) throughout the publishing process?

You have to be yourself in your writing. You have to pick a genre that suits you as a person and you as a writer. There are enough obstacles for a new author, don’t create more for yourself, write in a style you are comfortable with. If you are not enjoying writing it, if you are not comfortable writing it, nobody is going to enjoy reading it.

Do not take it personally, I do read the bad reviews, writing is completely subjective you may have 1,000 people that love your perspective, genre and story but 3 people may just not get your point and they never will, you are in the creative industry accept criticism with a smile.

Books and publishing is such an up and down industry – you can be flavour of the month one minute and struggling the next, even when you have had a certain level of success. Until you have enough money coming in to be able to justify it to yourself, don’t give up the day job.

Everyone wants to live the dream and write full time, but it is a very difficult industry to get into and a very difficult industry to stay in. Learn to write around your day job in the beginning.

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Looking back, what did you do right that helped you break into writing?

I think it was what I did wrong that helped me break into writing. In life you survive. You move on but with a purpose. A great philosopher and friend in the US once told me that you are in this world by divine right and you have the right to reach your highest potential through your own uniqueness. I know so many people who are only in bliss when they are miserable. They blame their parents, their spouse, their family, the system, their employers and event friends.

You can do whatever you have to do to get past the challenges of writing and writer block etc., you can do it. The question is how much you want the right way, your dream or the purpose.

On that note, what would you have done differently if you could do it again?

Every audience has a different dynamic, a different rhythm, and a different reaction. The audience wants, needs, and expects pertinent, real-life information to enhance and support their lives and importantly what they’re facing. I believe it was my destiny in life to push things to the limit. You only get one chance to make an impression. I gave Meaningful Conversations every opportunity I had and I believed to be right book at the right time for readership, I am not sure I would change a thing given a second opportunity.

In what ways do you ‘service’ your books?

If one is fortunate enough to have one’s books taken up in a significant way, there is a tremendous amount to do in ‘servicing’ the books. Speaking opportunities, blogging, social media, interviews, PR, travelling and often attending book festivals and other events all over the world. Although it can be quite burdensome, it is always very interesting to meet the readers, and I think that is what keeps me going.

What advice would you give to an aspiring novelist?

Trust yourself and never give up. Be determined right to the end. You should always write about what you know and love. This is not just a matter of principle but solid writing advice. Editors and readers have a good understanding whether a book has a purpose, it is their intuitive know-how.

You have a story to tell that cannot be told by anyone else, in any other way, and if you’re talented and lucky and work hard, you will find the right way to tell it. In other words, be truthful to yourself and you can communicate the truth to others through writing. This is not to say that you cannot be creative, but rather that your voice, your true voice, is what will draw people in to your manuscript.

On another note it is quite possible that one publisher will reject your book for a number of reasons while another loves it for those very same reasons. The trick is to secure a great editor and find a publisher whose interests align with yours.

My advice is to write a book and then immediately go on to the next one and to the one after that. In other words, the more you write, the better you will become.

Best piece(s) of writing advice we haven’t discussed?

Always, in every place across the world, people have written. Writing has not changed since the Roman days. Writing affords me a chance each and every day to just sit with my thoughts and be still. I live in a very busy city with people everywhere on mobile devices, and I love that. But I also think it’s important to sit and be quiet, to reflect and to use creativity with yourself and your thoughts. Writing for me is very meditative and calming, and helps to keep me peaceful in a very frantic world.

Every writer is influenced by everything they’ve ever read or seen. All the books and news articles that have passed through your hands have also somehow made their way into your thoughts, whether you are aware of it or not. I love that idea. I love to think that when I write, I am in some ways sitting down with all the books I have ever read, and in some ways, sitting down with the writers who wrote those books. I like to think that I’m connected to a long line of people just like me; people who also loved to write with the ability to leave a legacy of my work that someday will be read and hopefully inspired upon by others.

What’s next?

As my good friends and colleagues constantly remind me on a daily basis, I must write version 3.0. I do have some quite amazing and credible ideas. This is in my thoughts and given the time I am sure it will come. I need to be in a creative space with my notebook and some great coffee. It will happen! Outside of 3.0, I am enjoying my weekly blog writing, spending time with fellow authors, sharing experiences, PR, interviews, and of course my day job which is always challenging and interesting, never ceases to amaze and surprise me in life.

Meaningful Conversations will be available via Amazon in late Janauary 2017. I hope this interview with Geoff Hudson-Searle proved to be helpful to you if you’re planning to write your first or even second book.

ehsan khodarahmi – Follow Ehsan Khodarahmi on Twitter: @eksays

To download this artical in PDF-format, click HERE.

This interview was originally published on 6 December 2016 by Huffington Post UK here: http://www.huffingtonpost.co.uk/ehsan-khodarahmi/what-it-takes-to-become-a_b_13200850.html

Is virtual communications revolutionising work or are two heads better than one?

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There really is no replacement on the value of face-to-face interactions. It breeds human connection, strengthens trust and builds credibility. But traveling to face-to-face meetings may not always be feasible, economical or the best use of time. Communicating over email, text or phone works but often these messages get misinterpreted and the personal connection may be lost. Over 90 percent of how we communicate is through nonverbal gestures and facial expressions and that simply does not translate over asynchronous communication mediums.

As most successful executives and management have said for years, there’s no substitute for the face-to-face meeting. Even with today’s quickly evolving technology, the old cliche of “putting a face to the name” still holds true. In-person interaction fosters positive connections, forges better relationships, and encourages better internal collaboration.

This presents a dilemma for entrepreneurs and executives who are forced to run their businesses, manage their teams or connect with far-flung executives while on the road. Despite all of our technological advances, it is still impossible to physically be in several places at one time.

A video from your CEO, group chatting with colleagues in a different office, and becoming part of the generation of ideas without having to go to endless meetings, but in todays business is this really effective as we are to believe?
In corporate and business life, closed door meetings and endless conversations that never seem to lead to anything positive, Silos, bad organisational structure, bunkers with employees separated by title or geography. Brilliant ideas overlooked because there is no method of communicating them to the people in charge and those people that can make an informed decision. The other issue is remote workers left out of the communication loop, feeling isolated and unmotivated. These are just some of the problems facing organisations today. And they are stifling productivity and innovation.

However, Facebook are looking to revolutionize this with their new product Workplace’ which combines business and personal social media benefits to employees on one platform with such features as News Feed, Groups and Chat. Some of you may remember some time ago I wrote a blog called “Can you merge your business life with your social life?”
These days the technologies that exist to allow most meetings to be held virtually. From conference calls, to web conferencing, and lately even video conferencing, there are many different options to choose from in determining what type of meeting to run.

In addition to saving time online meetings are also more environmental friendly due to the reduction in the carbon footprint resulting from less traveling to and from meetings. However, there are times when in person meetings are vastly preferable to remote meetings and vice versa. Sometimes the two can be used in parallel. MeetingKing, the meeting facilitation and documentation tool, has the distinct advantage of being able to support both online and face to face meetings.

Virtual meetings (also referred to as online meetings or remote meetings) are an excellent option for when distances between participants are very great. These meetings can be more time-efficient because travel time is significantly reduced. These meetings can enhance productivity in your business, especially when MeetingKing is used to prepare the agenda, write the minutes and keep track of tasks. In support of online meetings, MeetingKing can be effectively utilized in combination with Skype, Webex, GotoMeeting, MeetingBurner and other similar tools. The conference login details may be entered into the location field of the meeting invite, so that all participants are aware of how to access the meeting, and can find this information quickly. Another example of all information in one place.

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However, there are some situations where online meeting simply will not be the enabler for effective communication and collaboration. In particular, sensitive meetings relating to human resource matters such as grievances, disciplinary action or one-to-one meetings with employees should almost always be held face to face, especially if they involve the sharing of difficult decisions.
In addition, if a meeting involves a presentation or demonstration of any kind, or brainstorming using a physical whiteboard, inviting some participants to a conference call won’t work either. These callers will get lost when they can’t see the props that the other attendees are referring to. In this case, only an in person meeting or at the very minimum, a video conference will suffice.

Body language tells us a lot about what others are thinking. It is a key component of communication. In any situation where it is important to be able to gauge what a person is thinking not just by what they are saying, but also through their body language (yes, sometimes these do not say the same things!) anything other than a face to face meeting may prove to be inadequate.

Even if you have an effectively operating distributed team and run your organization exclusively with remote meetings, an occasional in person meeting is highly recommended. It will foster team spirit and on-line interaction is easier after you have met a person face to face.

Advantages of meetings:
In business organizations meetings are used for a variety of purposes. There are some advantages of meeting which are stated below:
1. Democratic process: Meeting is a democratic process of taking decision. Noone can blame the other for the decision because it is taken in presence of all the members.
2. Improve decision: Because every matter is discussed, pros and cons and nothing is left over unconsidered. Proverb says: ”Two heads are better than one.”
3. Participative management: All the departmental heads and supervisors may sit together for taking decision.
4. Help in co-ordination: Meeting can help for co-coordinating the work as a whole because all the parties or members are presented in the meeting.
5. Covey information to a large gathering: Meeting can convey information for all departments. Besides the presented members exchange their views, idea, opinion and feeling at a large gathering.
6. Others: Provide necessary information to a group of people, report on some incidents or activities, create involvement and interest, formulate policies etc.

Disadvantages of meetings:
There are some limitations and disadvantages of meetings. These limitations and disadvantages are discussed below:
1. Time consuming: Meeting takes much time to take decision. We know that to hold a meeting is very time consuming.
2. Costly: It is too expensive. Because the company has to decorate the conference room, pay the T.A. and D.A. to the members, pay for cards etc.
3. Formalities: There are many formalities to hold on a meeting. Agenda, minutes, regulations are needed for a valid meeting.
4. Difficult to control: Sometimes it becomes very difficult for the speaker or chairman to control over the meeting because proverb says, “Many men, many minds.”

Preconditions of a valid meeting:
A valid meeting should have the following elements:
1. Legal objectives: Any meeting must have legal objectives. Meetings on illegal or unethical purposes cannot be valid in the eye of law.
2. Convened by proper authority: A valid meeting should be convened by the proper authority of the company.
3. Serving proper notice in proper time: Notice of a meeting must be served timely by maintaining rules and regulations of the companies act.
4. Presence of authorized persons: To make a meeting valid person who is entitled to present in a particular type of meeting should be present in the meeting.
5. Presided over by a chairman: A valid meeting should be presided over by a chairman who will be selected by the members.
6. Specific agenda: A detailed agenda should be prepared before the meeting and the meeting should be operated by following agenda.
7. Quorum: Quorum is the minimum number of persons that must be present in the meeting to make it valid.

A final summary of thought, I think there needs to be a balance of video conference, virtual tools, email, social media and collaboration tools for communication and why would you even contemplate using these tech-tools without full intimacy of the relationship in the first instance. What ever happened to picking up the phone? Or meeting people and talking to someone face-to-face? Or do we not have time?

There is an interesting saying: “Two people may be able to solve a problem that an individual cannot.” The origin is from this proverb which was first recorded in John Heywood’s “A dialogue conteinyng the nomber in effect of all the prouerbes in the Englishe tongue, 1546:” Some heades haue taken two headis better then one: But ten heads without wit, I wene as good none. ‘Head’ here means ‘mind’, as opposed to heart or spirit. The notion of two being better than one, although not specifically two heads, was also expressed in the Bible; for example, this chapter from Ecclesiastes, 4:9, in in Miles Coverdale’s Bible, 1535:

The moral to the proverb is:

“Therefore two are better then one, for they may well enioy the profit of their labour.”