Interviews – PRINT

Interviews with and articles by Geoff

You can find his interviews (VIDEO) and podcasts here: Interviews & podcasts

Ima Von Wenden MCIPR from interviewed Geoff Hudson-Searle on winning back consumer trust in travel and hospitality.

The travel landscape continues to evolve with a new breed of traveler focused highly on technology for everything from researching and booking a trip to participating and sharing their travel experiences. These changes have led to online travel agencies, websites, mobile applications and travel aggregators all fighting for travelers’ attention and their budget.

Trust is the most important factor for organizational sustainability because it is essential for overcoming uncertainty and alleviating risks and anxiety when in crisis; it is also essential in normal times when service is disrupted. In addition, trust plays an important mediating role in maintaining long-term relationships between customers and service organizations.

As such, the perceived risk can be very high because customers make decisions about purchasing or using the service before experiencing the service, so service trust is essential in the service industry.

Download PDF:
Winning Back Consumer Trust in Travel and Hospitality – Hospitality and Travel Insights

The Executive Magazine

Elizabeth Jenkins-Smalley, Editor in Chief, interviewed author Geoff Hudson-Searle recently in a recent editorial in The Executive Magazine.

Trust is the currency that sets exceptional Leaders apart. But what happens when trust begins to erode? A recent survey conducted by Datapad has uncovered a troubling trend a significant decline in employees’ trust in their business leaders.

Trust is the new currency. Corporate leaders today are measured by a new yardstick. The supreme test of a CEO and board of directors is now the value they create not just for shareholders, but for all stakeholders. Our research shows that trust is the key to success.

As Geoff stated ”As CEOs and business leaders, let us embark on the journey of restoring trust within our organisations and beyond, guided by the invaluable insights shared in “The Trust Paradigm.” Together, we can build a future where trust serves as the bedrock of our success and prosperity.”

In this eye-opening article, Elizabeth explored the global insights with Geoff drawing on a unique set of business practices, and efforts to distil those lessons into principles that lead towards a more purposeful and fulfilling set of experiences.

Link: Addressing the Trust Deficit: A CEO’s Perspective on Restoring Confidence – The Executive Magazine

Download PDF: The Executive Magazine

Headspring Executive Development

Geoff Hudson-Searle was interviewed by Diane Nowell in this article by Headspring Executive Development, a joint venture of Financial Times, discussing leadership and innovation in company-culture.

Geoff stated ‘‘Taking a more holistic approach means considering the impact that every change is going to have on the entire organisation, and not just specific functions or departments. Each employee will understand, and be focused on, how their work contributes to the company’s broader objectives.”

Possibly the most important discussion around business today, designleadership creativity and innovation is about spearheading business reinvention and the disruptive economy.

There is a huge gap between aspiration and reality, McKinsey & Company yearly global CEO report show that 84% of world leaders are still operating in a horizon 1 strategy.

Leaders need to see beyond the short-term, uncertainty and address the risks while finding the opportunities in digital disruption, the economy, and geopolitical uncertainties, this requires a horizon 2 and horizon 3 approach.

Trust is one of the most vital forms of capital a leader has today. Amid economic turbulence and global uncertainty, people are increasingly turning to their employers and business leaders as a source of truth, rather than their institutions and government officials. Trust, which can be defined as a belief in the abilities, integrity, and character of another person, is often thought of as something that personal relationships are built on. A high-trust organization is one in which employees feel safe to take risks, express themselves freely, and innovate.

There are also great opportunities, and these challenges can be met where leaders are able to move from a crisis management mindset to thinking about how to run their businesses differently, with a strong focus on culture.


Download PDF: Headspring Executive Development article

News By Wire published a recent interview on Geoff Hudson-Searle, that focused on a ‘National Survey Reveals Just a Third of UK Employees Trust Their Bosses’.

A recent survey of the UK employees’ trust in their business leaders shows a significant drop compared to a generation ago. Best-selling business author Geoff Hudson-Searle conducted a survey, carried out by DataPad, establishing just how few of us trust our bosses – with 30% of respondents answering negatively to a question whether they trusted and respected their CEO and another 39% replying “a little”. Trust is always paramount, but given current global and national events, there has never been a greater need for trust in all spheres of our lives, even more so at the workplace and in business.


Download PDF: News By Wire – press release

Business Mondays interviews Geoff Hudson-Searle, focusing on a return of trust in business.

Corporate leaders today are measured by a new yardstick. The supreme test of a CEO and Board of Directors is now the value they create not just for shareholders, but for all stakeholders.

Research that I carried out for ‘The Trust Paradigm’ shows that trust is the key to success. Yet growing distrust, cynicism and misinformation is eroding confidence in corporate impact and environmentalsocialgovernance (#esg).

To prosper in the age of stakeholder capitalism, companies must actively cultivate the trust of employees, investors, customers, regulators and corporate partners: developing strategies to understand these stakeholders more intimately, implementing deliberate trust-building actions, tracking their efforts over time, and communicating openly and effectively with key stakeholder groups.

Companies that acknowledge and act on the need to earn trust with their stakeholders will position themselves to lead; those that don’t put themselves at risk.


Download PDF: Business Mondays interview

The best books about why ethical leadership and trust create amazing outcomes in life and business 

By Geoff Hudson-Searle – author of The Trust Paradigm

Reading has a way of making an impact on our lives and changing the way we think, observe and ultimately influences our decisions.

You do not need to head for the contemporary Best Sellers shelf for an excellent read. I have always taken the stance that looking for acknowledged classics within the literary canon is a near-certain way to find books that deserve to be on your bookshelf.

Reading, learning and consuming information and ideas is now a big part of my destiny and purpose. Some books change you more than others. My rule of thumb is that if I get one good idea, it is one book worth reading.

This tactic has worked well for me over the years, and the following article by Shepherd are books from my collection. All make for excellent reading and for different reasons, and I consider each one to be a classic worthy of anyone’s time. If you love reading, or want to take it up, these are all perfect books for current new insights and inspiration.


Download PDF: The best books on why ethical leadership creates amazing outcomes


Retail Experience
KPMG, together with Tech London Advocates & Global Tech Advocates have just launched a new eBook series focusing on the tech-enablement in communities of the future.

Geoff Hudson-Searle of International Business and Executive Management Limited discusses [pg 14] why the world of data is constantly changing and evolving. New technologies, legislations and policies pressure companies to re-examine the way they deal with data. Importantly why trust and developing a strategy to boost customer trust to your brand is critical to your business’s long-term success.

Original: Retail Experience
Download: PDF

Business as Unusual in the new World
The Open University, Faculty of Science, Technology, Engineering and Mathematics (STEM) and BCS, The Chartered Institute for IT discuss in this article perspectives from key industry and expert speakers across ‘Business as Unusual in the new World; Chris Youles OU CIO, is CIO at the Open University, Jesmond Baldacchino Head of I.T. Malta Freeport Terminals Ltd and Geoff Hudson-Searle CEO – International Business and Executive Management Limited. This thought leadership piece discusses strategy, board and executive authority, innovative Leadership, creative choices and how to execute in a period of constant change and transformation.

Original: Business as Unusual in the new World
Download: PDF

To office or not to office? That is the question.
Navigating the COVID-19 pandemic and its aftermath will be one of the biggest business challenges of our time. Research by PwC shows that only one in five chief financial officers surveyed said they believed their companies could resume “business as usual” within a month if the crisis ended today.

Management teams bear the primary responsibility for navigating their companies through this disruption. It will be up to them to determine how and when to start the complex task of returning to the workplace once government restrictions are lifted.

Russell Coleman, Sales Director at SEC Group takes an in-depth look at the challenges facing commercial property owners and occupiers as a result of COVID-19, the changing face of office interior design and what the future holds for the industry, which includes insights from Geoff Hudson-Searle, CEO of International Business and Executive Management Limited.

Original: To office or not to office? That is the question.
Download: PDF

Real Business – 2021 predictions – 30th December, 2020
Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from start-ups to mid-market companies.
Editorial director Praseeda Nair of interviews Geoff Hudson-Searle on key predictions and insights, his views on how trust and purpose will continue to intertwine going into 2021. Aligning on purpose keeps businesses moving, but as a crucial aside, the wider issues that resonate with employee success and stakeholders alike, and why this can be life-changing.
Original: 2021 is our year of opportunity: 5 business predictions to help you plan ahead
Download: PDF

Love146 UK
Geoff Husdon-Searle, CEO of International Business and Executive Management Limited is interviewed by Love146 UK.
He states: ‘As a partner of Love146, we take our support incredibly seriously, this is not just a partnership but an important set of our corporate social responsibility, values and behaviour.’

‘We all need to support and help the anti-exploitation of children and trafficking. Like many organisations, Love146 has faced many challenges of late, and I would personally like to thank everyone within our network, associates, clients, friends and partners who have jointly supported Love146 in a difficult year, words cannot describe the kindness for the surviving children.’

Original: How Purposeful Business Leaders Can Help Fight Child Trafficking?

UK-Central Europe Business Summit™
Geoff Hudson-Searle participates in an expert panel in the UK-Central Europe Business Summit™ providing thought leadership across international and foreign trade, innovation, technology, investment, collaboration and the importance in developing business links between the UK and Central Europe for CE and UK companies.
I enjoyed the discussion and perspectives with my peer experts Tamas Amer, Mark Jenkinson, Petar Savic, Ross Chambers, Jaisekhar Kothandaraman and Susanna Toth.
London Business Matters published an article in their November 2020 edition – on page 15, ‘The London-Budapest Bridge’ across the day’s events.
Original: London Business Matters – November 2020
Download: PDF

Freeths LLP Platinum Magazine – Autumn 2020
Thought leadership, Geoff’s subject was published in the Freeths LLP Platinum Connect -Autumn/Winter Edition. His topic focused on ‘Purposeful Business Leaders’ (page 16)
Download: PDF

RoundTable Webinar – 1st October, 2020
Freeths LLP asked Geoff Hudson-Searle to a private and exclusive roundtable on trust based leadership in the here and now and the next 5 years. This thought leadership discussion lead to a presentation across an excellent mix of FTSE, AIM, SME and Local Government participants.
Download (FAQ across some of the questions asked during the Q&A): PDF

European CEO – 15th July, 2020
Geoff Hudson-Searle features in an article ‘Companies must handle layoffs with care – especially in a pandemic’ His leadership-piece focuses on business operations in covid-19. Businesses do not operate in an ideal world, redundancies and furloughs are an unfortunate fact of life, so businesses need to be as prepared as possible to manage expectations and with compassion and purpose.
Original: European CEO
Download: PDF

CEO Today Magazine – July, 2020
International Business and Executive Management Limited is featured on page 18 of the July edition of CEO Today Magazine. This months magazine focuses on global leadership disruptor’s and how great leaders can manage in a crisis
Original: CEO Today Magazine
Download: PDF

Feature: CEO Today Magazine – page 18
Download: PDF

Entirely Finance, Geoff Hudson-Searle on The Importance of Employee Trust – 3rd April, 2020
Original: Entirely Finance
Download: PDF

London Connected, Geoff Hudson-Searle on ‘Do you Trust and Respect your CEO’ – Survey – 2nd April, 2020
Original: London Connected
Download: PDF

Business in the News, Executive Leadership – Trust and Respect – April 19th 2020
Original: Business in the News
Download: PDF

West London Business – 12th June, 2020
Today’s article publishes an IBEM commissioned trust report. Geoff Hudson-Searle highlighs the ‘7 Things that will change the shape in which we will do business in a post covid19/new normal world’.
Original: West London Business – 7 things that will change in a post-covid 19 workplace
Download: PDF

Association of MBA’s
Geoff Hudson-Searle had a new thought leadership article published with the Association of MBA’s ‘The Age of Compassion post #covid19’. The AMBA has been the impartial authority on postgraduate management education. Its accreditation covers the top 2% of Business Schools in more than 75 countries.
Original: Association of MBA’s ‘The Age of Compassion post #covid19’
Download: PDF

European CEO Summer 2020 (page 42/43)
Geoff Hudson-Searle features in the summer edition of European CEO Magazine. His leadership-piece focuses on business-operations and why employers are turning to furloughs and layoffs to stay in business.
Original: European CEO Summer 2020
Download: PDF

Raconteur – The Sunday Times – 18th May, 2020
Geoff Hudson-Searle gave an expert opinion in The Sunday Times Raconteur supplement, covering business risk – the article in mention is: ‘How to stop an employee exodus post-crisis’
Original: Raconteur – The Sunday Times
Download: PDF

Raconteur – The Hive – 13th May, 2020
Geoff Hudson-Searle features in an article ‘What makes effective HR communications in a crisis?’ His leadership-piece focuses on HR leadership in COVID-19. The methods that companies use to deliver change in order to keep employees engaged and maintain purpose in a crisis – getting it wrong could have real consequences.
Original: Raconteur – The Hive
Download: PDF

ByteStart – The Small Business Portal – 8th April, 2020
Exclusive article from Geoff on Leadership and Trust During Covid-19
Original: ByteStart – The Small Business Portal
Download: PDF

Business up North – 2nd April, 2020
Jonny Sharp interviews Geoff Hudson Searle on the importance of trust.
Original article
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Freeths LLP Platinum Magazine – Autumn 2019
Thought leadership, Geoff’s subject was published in the Freeths LLP Platinum Connect -Autumn/Winter Edition. His topic focused on ‘The Challenges of Investment Readiness (Page 3) – ‘What does it take to be Investor-Ready?’.
Download PDF

Freeths LLP Platinum Magazine – Summer 2019
Thought leadership, Geoff’s subject was published in the Freeths LLP Platinum Connect -Summer Edition. His topic focused on ‘The Challenges of Leadership and Digital Disruption’ (Page 16). A huge set of topics and learnings in today’s disruptive business world.
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Business Works Magazine – 24 January, 2019
“Why change is now constant”
Original article
Internet Archive – Wayback Machine
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Freeths LLP Platinum Magazine – Winter 2018-2019
Geoff Hudson-Searle as a guest writer: “How to infuse boards with entrepreneurial spirit”.
Original article
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Lady Wimbledon – 12 May, 2017
“Talking Business with Geoff Hudson-Searle”
Original article
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Huffington Post UK – 6 December, 2016
“What it takes to become an inspiring author”
Original article
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Business Works Magazine – 13 August, 2018
Roger Prentis interviewing Geoff Hudson-Searle
“Communication – your key to success”
Original article
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