Category: business strategies

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Are corporate boards complacent with cyber risk?

Boards of directors have been working hard to fulfill their risk oversight responsibilities in a challenging environment. Regulations are changing rapidly in most industries, and vary significantly across countries.

Investors, analysts, and the public are demanding greater transparency into risk and risk management, as are creditors, counterparties, and other stakeholders. Many boards legitimately wonder not only what regulators want, but also which approaches to risk oversight actually work.

Deloitte set out to study a specific and very effective risk governance mechanism: board-level risk committees. This report revealed the prevalence of board-level risk committees (whether standalone committees focused solely on risk, or hybrid committees such as audit/risk) based on an analysis of 400 large public companies in eight countries.

In summary, these were some of the findings:
§ Board-level risk committees are well-established and widespread — present in 38% of the 400 companies analyzed. About a quarter (22%) have standalone board-level risk committees, while 16% oversee risk through hybrid board-level committees.
§ As might be expected, board-level risk committees are most prevalent in FSI companies (88%), but are also present in other industries (26%), often to a significant extent, depending on the country.
§ Local regulations affect risk oversight structures. Australia, Brazil, Mexico, Singapore, the UK, and the US have regulations that require risk committees at the board level for FSI companies (sometimes dependent on the type and size of the company).
§ Overall, 62% of all companies analyzed do not have a board-level risk committee. This largely reflects the lack of regulatory requirements for board-level risk committees in non-FSI companies in most countries.

Every week, a new data and security breach seems to be reported that appears to exceed previous breaches and hack in scale. This year we are also seeing different uses for Distributed Denial-of-Service beyond simple volumetric attacks, including what we call quantum attacks.

Quantum attacks are relatively small and designed to bypass endpoint security and avoid triggering cloud failover mitigation.

These attacks are being used for scouting and reconnaissance. In a recent incident, Neustar stopped a quantum attack that never peaked over 300 Mbps, but it featured 15 different attack vectors, went on for 90 minutes, and involved all of Neustar’s globally distributed scrubbing centers.

This attack came from all over the world and was designed to bypass perimeter hardware, using protocols to circumvent their defenses. The attackers behind such campaigns may start small, but they can quickly add botnets, attack vectors, and ports to get what they want.

If it were to be measured as a country, the facts are; cybercrime which is predicted to inflict damages totaling $6 trillion USD globally in 2021 — would be the world’s third-largest economy after the U.S. and China.

Cybersecurity Ventures expects global cybercrime costs to grow by 15 percent per year over the next five years, reaching $10.5 trillion USD annually by 2025, up from $3 trillion USD in 2015.

This represents the greatest transfer of economic wealth in history, risks the incentives for innovation and investment, is exponentially larger than the damage inflicted from natural disasters in a year and will be more profitable than the global trade of all major illegal drugs combined.

The damage cost estimation is based on historical cybercrime figures including recent year-over-year growth, a dramatic increase in hostile nation-state-sponsored and organized crime gang hacking activities, and a cyberattack surface which will be an order of magnitude greater in 2025 than it is today.

Cybercrime costs include damage and destruction of data, stolen money, lost productivity, theft of intellectual property, theft of personal and financial data, embezzlement, fraud, post-attack disruption to the normal course of business, forensic investigation, restoration and deletion of hacked data, and systems, and reputational harm.

Some with more complexity in the hack such as the Solar Winds supply chain breach, and others with less complexity, such as the recent global breach of Verkada of over 150,000 security camera data by hacktivists. Once again, the data breach was global in nature and exposed again the security policy and process vulnerabilities these hackers are using to gain access to corporate data via root access.

Industry research has shown that hackers are active in corporate systems for an average of 8 months before they may do something or make themselves known. Over 76% of cyber risk is due to insider risk, involving collusion between hackers and corporate insiders. It is no longer just a “technical” hack.

What is root access? A root administrator or gatekeeper is a superuser account on a computer or network and that has complete control over all aspects of the system or network. The root administrator can access all data, software, configure, delete and change software code in the systems or network.

One of the top risks identified in cybersecurity audits today is a regulatory governance risk. This requires a legal requirement to be audited with respect to IT security, making audit and compliance metrics highly relevant and important.

Some examples include:

Audit and compliance metrics
➢ “Are we ISO-27001-compliant?”
➢ “Do we have a vendor risk management program?”
➢ “Do we have any outstanding high-risk findings open from our last audit or assessment?”
➢ “What percentage of the NIST framework are we implementing?”
➢ The NIST framework has roughly 80 questions associated with it. If a board member asks if you’re doing the NIST framework, you might say, “Today we’re doing 60% of it.”

Operational effectiveness metrics
➢ How many intrusions were detected this year?”
➢ “How quickly are we detecting, investigating and remediating threats?”
➢ “How much have we spent this year?”
➢ “How many vulnerabilities were in our network and how quickly were they fixed?”
➢ “How many compromised systems did we have compared to last year?”
➢ “Has our risk profile changed?”
➢ “How did we compare to our peers across X time span?”

Knowing the best practices on how to present cybersecurity to the board is one thing but without substantive data, you won’t have a very compelling (or helpful) presentation.

The first thing you need to keep in mind regarding metrics is context. Board members likely don’t know what it means if you say that “500,000 intrusions hit the detection system.” You need to focus on being concise with your explanation and show them how the metric impacts the health of the company.

You’ll want to focus on showing metrics over time that the management, or lack of management, processes and policies of root admin passwords. In most cases, these processes are manual at best and there seems to be little appetite to implement additional security technologies that can dramatically reduce this risk.

IT organizations have become more fragmented in nature, especially where there are differing roles for Chief Digital-, Chief Information- and Chief Information Security Officers in organizations, each having responsibility for specific aspects of the overall technology stack of the corporation.

Unless there is a close collaboration between these roles, there will remain gaps in governance of access to data, systems and networks in corporations.

Take into consideration that a corporation is part of a business ecosystem of employees, contractors, 3rd party vendors and their contractors, resellers, partners and customers. All these parties require access to corporate data, systems and networks. The management of access and data security is no longer just contained to the closed “bubble” of a corporation and its employees alone.

The cyber strategy needs to incorporate this more complex supply chain risk and how to manage this across the business ecosystem. This is especially true for management of user access into these systems.

Very few companies have checks on when employees from vendors, 3rd party contractors and partners leave, and need to be off-boarded off the corporate systems. The more manual these processes, the higher the risk that their will be dormant user credentials that hackers can exploit.

Where there is little appetite to spend more money in key IT security systems, the typical practice is to have the risk logged in the corporate’s risk register and key executives, and in some cases the board, to accept and sign off on the risk.

Another approach is to do more “training” in awareness of cyber risk and write more policies, which again is only an internal approach to the corporation and employees alone. Training tends to happen when new employees are onboarded, and perhaps retrained after yearly pen-testing.

Employees tend to step through training, which includes reviewing the policies, and then forget about it as soon as they have received the credits for the training. The more extensive the policies are, the less effective they are in having people follow and implement them.

There still seems to be a lot of complacency at board level in managing the cyber risk, or in some cases, this is non-existent at board level. The main driver is the perspective of an “insurance” approach of cyber risk management.

As long as there is an “insurance” cyber risk mindset believing that a breach has not happened and we will “insure” the risk in case it happens, the corporate will remain at high risk when a breach happens. CISO and/or CIO’s are still missing at the board table, although this is changing. This leaves a gap in poor understanding of cyber governance for the company at board level.

Don’t just leave the Cyber risk management up to the audit committee.

When cyber events happen, how do boards manage the challenges, cost and potential reputational risk?

Key steps boards can take to improve cyber governance, strategy and response to a major cyber event:
● Appoint third-party Cyber advisers as non-executive directors of the board.
● Appoint the CIO and/or CISO as members of the board
● Cybersecurity technology and services investment plan and strategy – ensure there is sufficient budget
● Establish a cyber business response plan
● Have a clear plan in place protecting the well-being and safety of employees
● Employee cyber safety reporting – especially where employees may be threatened and at risk
● Cyber incident and risk reporting as part of the monthly board agenda

Cyber risk can no longer be viewed as an “insurance” type of risk. The stakes are too high. The risk is no longer just relevant to your corporate, it involves managing the cyber risk as it relates to your full supply chain and business ecosystem.

The bottom line is that every board should periodically assess the risk oversight and governance needs of the organization and take whatever steps it deems necessary to address those needs. A board-level risk committee, whether standalone or hybrid, is one effective means of attaining the necessary visibility into risks and risk management and of exercising risk oversight. It is also one that most boards should at least consider

Not long ago, a board of directors would meet once or twice a year to be briefed on cybersecurity, check the box, and move on. Cybersecurity was little more than an afterthought, and mostly a box-checking exercise for compliance or to make sure the bases were covered in the wake of a newsworthy event. With little technical understanding at the board level, many were happy
to simply throw money at the problem and leave it to IT professionals to handle.

The Cyberspace Solarium Commission has an urgent message for the boardroom and C-suite executives: The status quo in cyberspace is unacceptable, which is spelled out in its groundbreaking 2020 Report which proposes a strategy of layered cyber deterrence to protect all U.S. businesses and governments from cybercrime and cyberwarfare.

Finally, We can all agree over the course of 2020, global cyber threats have continued to evolve at speed, resulting in a dramatic reshaping of the cybersecurity landscape. Traditional threats such as generic Trojans, ransomware and spambots were transformed.

Every company should have a CISO or cybersecurity expert on their board because cybercrime is the greatest risk to business continuity that every company faces.

Cyber should be at the center of business strategy – not technical strategy only.

The idea that we are describing, is to put a senior cyber executive in the boardroom who will wave the red flag and challenge the severity of the risk and have the main and operational board pay attention to the severity of risks. No longer can you rely upon or expect the CEO to be carrying the competency of cyber risk to the business, but to have the inclusion of Cyber experts and make better decisions on business risk, absolutely.

The question is not whether you will be attacked. The case may be that you have already been attacked or witnessed a vulnerability breach without your prior knowledge. It is when, by what, and how badly your company’s reputation or finances will be damaged. And one thing is sure in the uncertain world of cybersecurity – the wrong time to consider defence is after the attack has occurred.

James Brien Comey Jr, an American lawyer who was the 7th director of the Federal Bureau of Investigation (FBI) famously once said: “We face cyber threats from state-sponsored hackers, hackers for hire, global cyber syndicates, and terrorists. They seek our state secrets, our trade secrets, our technology, and our ideas – things of incredible value to all of us. They seek to strike our critical infrastructure and to harm our economy.“

This article is the expressed opinions and collaboration between two senior-level industry board professionals on their views and perceptions on the subject matter:

MARIA PIENAAR CTIO, Corporate Innovation, Digital Transformation, Investor Private Company Board Director & Advisor Maria propels growth by speeding up discovery for companies whose leaders are frustrated by the slow pace of innovation.

Being a master networker, she extracts strategic value through tapping latent creativity of teams and customers and catalyzes partnerships with highly innovative organizations. Her diverse leadership roles in global 100 and startup companies enable her to see the end-to-end picture and plot the most effective course for designing, launching and scaling new products and services for companies, driving customer growth. Maria co-founded Blue Label Ventures, a Corporate VC focussing on investments in Digital Health, IOT, Cyber Security, Fintech (incl. InsurTech).

Prior she was CIO at Cell C, a challenger mobile carrier, and prior held various leadership roles in Business Development, Go-to-Market Strategy, Strategic Partner Management and Product Marketing for Lucent, Nokia, Vodafone, Globalstar and various startups. Maria holds a BSC in engineering.

LinkedIn: Profile

Geoff Hudson-Searle is an independent non-executive director across regulation, technology and internet security, C-Suite executive on private and listed companies, and serial business advisor for growth-phase tech companies.

With more than 30 years’ experience in international business and management. He is the author of five books and lectures at business forums, conferences and universities. He has been the focus of TEDx and RT Europe’s business documentary across various thought leadership topics and his authorisms.

Geoff is a member and fellow of the Institute of Directors; associate of The International Business Institute of Management; a co-founder and board member of the Neustar International Security Council (NISC); and a distinguished member of the Advisory Council for The Global Cyber Academy.

He holds a master’s degree in business administration. Rated by Agilience as a Top 250 Harvard Business School thought leader authority covering blogs and writing across; ‘Strategic Management’ and ‘Management Consulting’, Geoff has worked on strategic growth, strategy, operations, finance, international development, growth and scale-up advisory programmes for the British Government, Citibank, Kaspersky, BT and Barclays among others.

LinkedIn: Profile

Sources:
– Deloitte
– Cyber Security Ventures
– CSC Research

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Purpose and Trust; Why we need to listen. Why we need to act.

Today’s business environment is being profoundly disrupted. Volatile markets, rapid technological advances and unexpected sources of competition are ingredients in a boiling, roiling stew of threats and opportunities, and leaders the world over are struggling to navigate this shifting landscape. Transformation is not enough. Transcendence is the new game.

You can question does purpose and trust matter?

To answer that question in brief; it only matters if it is implemented in conjunction with clear, concise direction from top management and in such a way that the middle layer within the company is fully engaged within. Even after the company is fully aligned behind a compelling purpose, leaders must continue to reinforce it from the top. You can’t just adopt it. It has to be driven, operationally and in-depth, by the CEO and the top leadership team.

A discussion and running theme that seems to be on every leadership and executive director’s mind, is ‘what is required to be an effective leader in today’s totally disruptive business world’?

Businesses of all sizes in all regions of the world are responding to a vision and set of common values across purpose and trust. Companies have reported purpose and regaining trust as a new guiding star for a world in constant change, in an interconnected operating environment that businesses face.

To distil purpose more equally throughout the companies, many firms are considering hiring chief purpose officers. Shannon Schuyler, newly hired first chief purpose officer at PwC, defines the role as, “how you connect purpose to an individual so they know what they need to do in their roles and how do you help them see personally how they connect with values and behaviours.”

The timing could not be more urgent. The world is facing a complicated web of multidimensional interconnected systemic challenges continue to rise.

When you ask employees, what matters most to them, feeling respected by superiors often tops the list. “In a recent survey by Georgetown University’s Christine Porath of nearly 20,000 employees worldwide, respondents ranked respect as the most important leadership behaviour. Yet employees report more disrespectful and uncivil behaviour each year.

The challenge is finding the right balance between the two types of respects. Owed respect without earned respect can deflate employees, who will sense that their efforts won’t be recognized or rewarded, while a focus on teamwork may, however, warrant more owed respect as a bonding tool.

A survey carried out by DataPad for International Business and Executive Management as part of some research for one of my published books, Purposeful Discussions, shows that few of us trust our leaders.

Of those who responded to the question; “Do you trust and respect your CEO”, 30% responded, “not at all” and another 39% responded, “a little”.

The survey asked employees the same question on ‘trust and respect’ in relation to their Executive Leadership, Heads of Department and their immediate line managers. The closer the manager’s role was to the respondent, the more likely it was for the employee to answer positively.

Immediate managers were trusted “a lot” by 48% of those who responded and “a little” by 36%. 16% of immediate managers are not trusted at all.

We all live and work in an era of increasing connectivity and public scrutiny: a world where societies are being reshaped and businesses disrupted by powerful global trends.

The changes driven by these trends – both alone and acting together – bring major implications for trust.

PwC in their 23rd global CEO survey showed that CEOs are putting significant emphasis on their broader purpose and culture, as issues such as sustainability, diversity and wellbeing have become business-critical.

With skills a priority, it is essential CEOs promote a company culture that complements their recruitment and retention plans by helping them attract, retain and nurture the people they have and the talent they need.

UK CEOs show a commitment to issues such as diversity and inclusion and recognising the importance of wellbeing in the workplace. Addressing such issues not only demonstrates a commitment to workplace equality, but also reflects a growing recognition that greater diversity can improve decision-making.

However, it is surprising given the attention this matter has been getting that a significant proportion of businesses are yet to really focus on this issue.

To succeed in this fast-changing environment, businesses need to have a clear purpose that enables people to understand why a business does what it does. This purpose needs to look beyond the generation of financial returns to encapsulate how the business serves society.

Articulating – and embracing – such a purpose has never been more important. Why? Because today, in the wake of events that shook people’s trust in organisations of all types, attitudes and expectations of business are undergoing fundamental shifts. Having a shared recognition and understanding of why a business exists is key to bridging the trust deficit and shaping a new relationship between business and wider society.

When trust disappears, many things can change. Businesses can go on the defensive, and stop communicating, collaborating and innovating. And that’s just the start. Customer loyalty may diminish; it may get harder to attract, retain and motivate talented staff; regulation may increase, adding cost and effort for everyone; and businesses may lose their license to be listened to.

Together, all these factors can dampen growth, creating quantifiable impacts on share price, cost of capital and liquidity. The effects on morale innovation and behaviour are harder to measure but potentially even more damaging in the long-term.

Jason Lanier is one of the most celebrated pioneers of digital innovation in the world, and also one of the earliest and most prescient critics of its current trajectory. Jason is author of 2018’s ‘Ten Arguments for Deleting Your Social Media Accounts Right Now’, which is as clear and definitive an account of the damage companies like Twitter and Facebook and Google do to society and to our individual psyches as you’ll ever read.

The book felt relevant again right now, I said, in a way that made my bones actually vibrate. Lanier had been early to the idea that these platforms were addictive and even harmful—that their algorithms made people feel bad, divided them against one another, and actually changed who they were, in an insidious and threatening manner. That because of this, social media was in some ways “worse than cigarettes,” as Lanier put it at one point, “in that cigarettes don’t degrade you. They kill you, but you’re still you.”

His most dispiriting observations are those about what social media does to politics – biased, “not towards the left or right, but downwards”. If triggering emotions is the highest prize, and negative emotions are easier to trigger, how could social media not make you sad?

If your consumption of content is tailored by near limitless observations harvested about people like you, how could your universe not collapse into the partial depiction of reality that people like you also enjoy? How could empathy and respect for difference thrive in this environment? Where’s the incentive to stamp out fake accounts, fake news, paid troll armies, dyspeptic bots?

Right now, Lanier said, most of the systems on the internet are set up to exploit us, to harvest our creative ideas and our data without compensation. That the prevailing attitude in Silicon Valley is basically: “There’s no reason for you to know what your data means, how it might be used, you can’t contribute, we don’t know who you are, we don’t want to know you, you’re worthless, you’re not going to get paid, it’s only valuable once we aggregate it but you know nothing, you will know nothing, you’re in the dark, you’re useless, you’re hopeless, you’re nothing.

Leaders today are constantly in the spotlight and are often called upon to earn authority without control. Economic and social change demands leadership by consent rather than by control. What we perceive as good leadership tends to be created by leaders, followers, and the context and purpose of the organisation, thus it is a collective rather than individual responsibility.

Trust is a key ingredient of successful leadership. Trusted leaders are the guardians of the values of the organisation. Trust can release the energy of people and enlarge the human and intellectual capital of employees. In a trusting environment when we are committed to our shared purpose we play active roles both as leaders and as followers.

We talk a lot about trust these days because it tends to be a precious and scarce resource.

You could question the word empathetic leadership. Leaders with empathetic leadership listen attentively to what you’re telling them, putting their complete focus on the person in front of them and not getting easily distracted. They spend more time listening than talking because they want to understand the difficulties others face, all of which helps to give those around them the feeling of being heard and recognized.

Empathetic executives and managers realize that the bottom line of any business is only reached through and with people. Therefore, they have an attitude of openness towards and understanding of the feelings and emotions of their team members.

When we listen to the emerging needs of the workplace we step into the most relevant and useful roles and make relevant and valuable contributions both when leading and when following. Members of organisations who are sensitive to people’s reactions trust themselves and each other. They build and nurture trusting relationships and allow the future to emerge organically.

No heroic leader can resolve the complex challenges we face today. To address the important issues of our time we need a fundamental change of perspective. We need to start questioning many of our taken for granted assumptions about our business and social environments.

Leaders serve as role models for their followers and demonstrate the behavioural boundaries set within an organisation. The appropriate and desired behaviour is enhanced through culture and socialisation process of the newcomers. Employees learn about values from watching leaders in action. The more the leader “walks the talk”, by translating internalized values into action, the higher level of trust and respect he generates from followers.

Final thought, to help bridge the trust gap we recognise that organisations need to work with each other and with wider society to identify practicable, actionable steps that businesses can take to shape a new relationship with wider society: a new ‘settlement’ based on mutual understanding and a shared recognition of the positive role that business plays in people’s lives.

To create such a settlement, businesses need to see themselves as part of a diverse, interconnected and interdependent ecosystem – one that involves government, regulators, individual citizens and more. Trust within and across this ecosystem is key to its long-term sustainability and survival. That’s why trust needs to be restored to the heart of the business world.

As Stephen M.R. Covey once said:

“Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don’t; rather, trust is a pragmatic, tangible, actionable asset that you can create.”

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Why a Resilient Organisation is… Team Leadership

There are just a few elemental forces that hold our world together. The one that’s the glue of society is called trust. Its presence cements relationships by allowing people to live and work together, feel safe and belong to a group.

Trust in a leader allows organisations and communities to flourish, while the absence of trust can cause fragmentation, conflict and even war. That’s why we need to trust our leaders, our family members, our friends and our co-workers, albeit in different ways.

In 2020, resilient leadership has been tested in the extreme, and the challenges continue. As I write this, many countries around the globe are contending with the resurgence of COVID-19 and the prospect of continued, new, and extended lockdowns—against a backdrop of social, political, and economic upheaval that makes the terrain even harder to navigate.

Challenges for leaders won’t end with a COVID-19 vaccine. Underlying societal issues that have long been simmering below the surface are raising questions and imperatives that will last long after the pandemic ends. The implicit social contract between institutions and stakeholders is rightfully being questioned.

We are in an unprecedented era of the need for leadership to step up. Rapid, disruptive change is today’s normal. To cope, leaders need to be agile and resilient. For years, the focus has been on speed and agility. But globalisation, technology and social-political changes are disruptive. They require resilient leaders, emotionally intelligent people able to absorb complex change and help others move forward to achieve success.

Resilient organisations have sound leadership at all levels and strong cultures founded on trust, accountability, and agility. They have a foundation of meaningful core values that all members of the team believe deeply in and a sense of team unity beyond what you find in many organizations. They also have a tendency to show consistent and better-than-average profitability year after year.

Resilient leaders are well-prepared for change. Regardless of the type or magnitude of the transformation an organisation is facing, one of the ultimate goals is to prepare the company for long-term strength and agility – a core function of leadership and management in the 21st century. The goal is not to simply navigate today’s needed changes but also to create a resilient organization poised for more change. A team that is ready for the next battle – whenever that may be.

In a previous life, I spent time with Navy Seal’s team 3 and 6, their mantra is clear ‘I serve with honour on and off the battlefield. The ability to control my emotions and my actions, regardless of circumstance, sets me apart from other men. Uncompromising integrity is my standard. My character and honour are steadfast. My word is my bond.

I am not saying all business leaders need to be trained by special forces, but the learnings for survival have transferable learnings in business. Below I have listed the ultimate Navy SEAL guide to exceptional success and achievement – combining the key advice from some of the most storied and prolific members of this elite force. Learn their lessons, follow their lead – and you’ll find you’re more likely to succeed.

1. Develop mental toughness.
Roughly 75 percent of people who make it into the initial six-month SEAL training course, known as Basic Underwater Demolitions/Seal Training (BUDS), wind up washing out. In his book, Navy Seal Training Guide: Mental Toughness, author Lars Draeger says there four pillars of mental toughness: goal-setting, mental visualization, positive self-talk, and arousal control. We’ll tackle them in turn.

2. Set (and achieve) micro-goals.
SEALs, according to Draeger, learn to focus on one thing at a time, avoiding all distractions. They do that by determining the overall objective, breaking it down into smaller pieces, and repeating as needed until they get to minute-by-minute pieces. That’s the kind of planning that allowed Navy SEALs to capture and kill Bin Laden and also the same kind of strategy that can help you achieve your goals.

3. Visualize success (and overcoming failure).
During SEALs training, there’s an exercise in which students are required to accomplish a series of difficult tasks…
underwater…
while wearing SCUBA gear…
while instructors attack them and try to destroy their equipment and keep them from breathing.

Become flustered, and you fail. So, the successful ones learn not to visualize ahead of time how they’ll handle each calamity. As the folks at Examined Existence wrote:

Navy psychologists discovered that those who did well and passed the exercise the first time used mental imagery to prepare them for the exercise. They imagine themselves going through the various corrective actions and they imagine doing it while being attacked. Once the exercise (and the attack) happens, the mind is ready and the [SEAL] is in full control of their physical and mental faculties.

4. Convince yourself you can do it.
As entrepreneurs, how many times do we hear that you should fake it until you make it? That’s part of how you get through SEALs training, apparently. The folks from Examined Existence summed it thusly:
Those who graduate from BUDS block all negative self-talk … and … constantly motivate themselves to keep going. … They remind themselves that should be able to pass no problem because they are more physically fit than their predecessors. They remind themselves to go on and not quit, no matter what.

5. Control your arousal.
Arousal. Heh-heh. We’re talking here about all kinds of sensual distractions – thinking about the lost love back home, or the things they could be doing besides training, or even the warm bed they had to leave in order to go through the day’s training.

Once more, Examined Existence:
When our bodies feel overwhelmed or in danger, [we] release … cortisol and endorphins. These chemicals … cause our palms to sweat, our minds to race, our hearts to pound, and our bodily functions to malfunction. This is the body’s natural response to stress, developed over millions of years of human evolution. But SEALS learn to control this natural response to arousal so that they are poised even under the most stressful of circumstances.

6. Be aware.
The next two are pretty basic, but I guess if you’re a Navy SEAL, it’s why they work. If you want to be in a position to overcome danger, be aware of your surroundings.

So, few other people pay attention to their surroundings anymore. In fact, I should take a photo of the slow-moving people I see on the subway each morning, immediately and obliviously checking their devices as they get off the train.

“Get your head out of your phone. … Just look up,” former Navy SEAL Dom Raso told TheBlaze . “It’s just a very, very simple thing to do and no one does it anymore, and it’s really scary.”

7. Avoid bad stuff.
This one also is obvious – so much so that former Navy SEAL Raso seems pretty upset about that others don’t do it. And it goes against the uninitiated, who might believe that a Navy SEAL’s first reaction is always to fight.

“Avoid, avoid, avoid,” he said. “I want to avoid any [bad] situation before it happens.”

8. Practice humility.
Given that last bit of advice, the next one makes sense. Success as a Navy SEAL leader means recognizing that you’re not the solution to every problem. Fail to recognize that, and you’re likely to flat-out fail.

“What it has to do with is the fact that the person is not humble enough to accept responsibility when things go wrong, accept that there might be better ways to do things, and they just have a closed mind,” says Jocko Willink, coauthor of Extreme Ownership: How U.S. Navy SEALs Lead and Win. “They can’t change, and that’s what makes a person fail as a leader.”

As his co-author, Leif Babin added: “No leader has it all figured out. You can’t rely on yourself. You’ve got to rely on other people, so you’ve got to ask for help, you’ve got to empower the team, and you’ve got to accept constructive criticism.”

9. Find your three mentors.
Tim Ferriss, author of ‘The Four-Hour Work Week’ among other giant mega-bestsellers, interviewed General Stanley McChrystal, along with McChrystal’s aide, former Navy SEAL officer Chris Fussell, who offered him some key advice:

You should always have three people that you’re paying attention to within your organization:
– Someone senior who you would like to emulate
– A peer who you think is better at the job than you are
– A subordinate who is doing your previous job better than you did

“If you just have those three individuals that you’re constantly measuring yourself off of and who you’re constantly learning from,” Fussell said, “you’re gonna be exponentially better than you are.”

10. Do small things right.
The last items on this list come from a speech that Admiral William McRaven, a Navy SEAL commander who was in charge of the raid that killed Bin Laden, gave in Texas last year.
His first commandment – a fairly famous one, in fact – is that you should make your bed in the morning.

Why? Because if you do that, “it will give you a small sense of pride and it will encourage you to do another task and another and another. By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter.”

11. Be smart about assessing others.
Next up: Don’t adopt others’ knee-jerk assessments. McRaven talked about being in SEAL training and reflecting on a crew of physically small classmates, none of whom was more than five-feet-five.
“The big men in the other boat crews would always make good-natured fun of the tiny little flippers the munchkins put on their tiny little feet prior to every swim,” he said. “But somehow these little guys, from every corner of the Nation and the world, always had the last laugh – swimming faster than everyone and reaching the shore long before the rest of us. SEAL training was a great equalizer.”

12. Suck it up.
This is probably the part of military training that people who’ve never gone through military training think of–the part they’ve seen in the movies where sadistic drill instructors put you through hell. McRaven talks about a punishment during SEAL training known as a “sugar cookie.”

The student had to run, fully clothed into the surf zone and then, wet from head to toe, roll around on the beach until every part of your body was covered with sand. … You stayed in that uniform the rest of the day – cold, wet and sandy.

The point of that training? To learn that when you’re uncomfortable and discouraged, sometimes you just have to suck it up and get through it.

13. Sometimes, go head first.
Another McRaven story. The record for going through the SEAL obstacle course in the fastest time had stood for years. One of the trickiest parts was to maneuver yourself safely but quickly into a rope obstacle known as the slide for life.

The record seemed unbeatable, until one day, a student decided to go down the slide for life–head first. Instead of swinging his body underneath the rope and inching his way down, he bravely mounted the TOP of the rope and thrust himself forward.

It was a dangerous move–seemingly foolish, and fraught with risk. Failure could mean injury and being dropped from the training. Without hesitation–the student slid down the rope–perilously fast, instead of several minutes, it only took him half that time and by the end of the course, he had broken the record.

The point? It’s the same in business and in any facet of life. Sometimes if you want to excel, you simply have to accept the risks and dive in anyway.

14. Take on the sharks.
Long before the television show, Navy SEALs learned to be afraid of sharks. There’s a part of their training when they have to swim in the waters off of San Clemente, California, which they are told is a breeding ground for sharks.

But you are also taught that if a shark begins to circle your position–stand your ground. Do not swim away. Do not act afraid. And if the shark, hungry for a midnight snack, darts towards you–then summons up all your strength and punch him in the snout and he will turn and swim away.

This is the story of life. Bandits and bullies are all around. Usually, the only way to beat them is to take them head-on.

15. Identify the moment that matters.
One of the keys to success is consistency – but of course, we all know that there are some moments that simply matter more than others. One of the toughest during SEAL training involves training to attack an enemy ship – by swimming two miles alone underwater and, in the dark, approaching it from below.

“The steel structure of the ship blocks the moonlight – it blocks the surrounding street lamps – it blocks all ambient light,” McRaven explained. “To be successful in your mission, you have to swim under the ship and find the keel – the centre line and the deepest part of the ship.”

The “darkest part of the mission” is the hardest – and the most important. We all have them in our lives.

16. Be happy.
Truth to tell, SEAL training sounds flat-out sadistic at some points. During his training, McRaven talked about his entire team being forced to stand in freezing water up to their necks, while their instructors told them they wouldn’t let them out until five trainees gave up – and quit the entire course.

Their reply? They started to sing.

“The chattering teeth and shivering moans of the trainees were so loud it was hard to hear anything and then, one voice began to echo through the night – one voice raised in song,” he said. “The song was terribly out of tune, but sung with great enthusiasm. One voice became two and two became three and before long everyone in the class was singing. We knew that if one man could rise above the misery, then others could as well.”

Standing in the surf and mud and freezing cold still sucked, but it sucked a little less McRaven said, and that’s how they made it through – because they gave each other hope.

17. Persevere – don’t ring the bell.
One way that SEAL training is a lot like the rest of the world is that there is an easy way to quit. You can simply give up, ring a brass bell in the middle of the compound in front of all of your peers, and walk away.

All you have to do to quit – is ring the bell. Ring the bell and you no longer have to wake up at 5 o’clock. Ring the bell and you no longer have to do the freezing cold swims. Ring the bell and you no longer have to do the runs, the obstacle course, the PT – and you no longer have to endure the hardships of training. Just ring the bell.

The vast majority of trainees ring the bell. The very few who don’t become U.S. Navy SEALs. They face even greater challenges, and someday people write about their example.

“If you want to change the world,” McRaven says, “don’t ever, ever ring the bell.”

This YouTube video translates the focus, How Navy SEAL Hell Week builds indestructible teams – Brent Gleeson


Elite Navy Seal teams demand very high levels of performance, but in assembling their teams, team members value trust even more highly than pure performance. A trustworthy person will be selected to join a Seal team, even if that means giving up a little bit of performance. On the other hand, individuals who are extraordinarily high performers but not trustworthy, diminish the team’s chances for success. Untrustworthy individual high performers are toxic to team performance, and not selected.

Therefore, re-establishing trust is even more critical now. Far from being a static, unchanging force, trust is dynamic and flows in multiple directions. The characteristics of being trusting and being trustworthy require us to make choices to invest in relationships that result in mutual value. Trust is a tangible exchange of value; it is actionable and human across many dimensions.

Let’s examine how we can invest in, rebuild, and renew trust.

Trust is personal: A call for leaders
In the words of British writer George Eliot, “Those who trust us, educate us.” Truly building trust with our stakeholders—understanding their concerns and their priorities—involves a willingness to listen, to learn, and to hear. Building trust requires leaders to make conscious daily choices, and especially to act on those choices.

Through mutual trust. When we as leaders trust our stakeholders, we enter an exchange that engenders opportunity: We prove our trustworthiness, and stakeholders empower our strategic choices and innovations. In essence, mutual trust creates a followership that allows us to break new ground, to traverse the seismic changes taking place and emerge, thriving, on the other side of crisis.

With vulnerability and honesty. Business leaders who are willing to acknowledge what they don’t know are more likely to create trust with their stakeholders than those leaders who mistakenly believe their greatest source of influence is knowledge—or at least acting as though they know. A similar paradox exists for organizations responding to a one-time breach of trust. Stakeholders are likely to regain—and even strengthen—trust in the organization when leaders admit the mistake, are apologetic, and are transparent in how they move forward.

Authentically, and where it matters most to your stakeholders. Intent connects the leader to their humanity and the importance of acting with transparency. But at the end of the day, intent is just a promise; leaders must be able to act on that promise, and do so competently, reliably, and capably. And they must be able to do so in the areas—whether physical, emotional, digital, or financial—that matter most to their stakeholders at that given time.

By connecting as humans. Leaders who aspire to be trusted by their stakeholders take responsible actions that consider and, where possible, acknowledge the needs of each of those stakeholders. This requires an understanding of what is important to different stakeholders, and an ability to walk alongside them rather than an attempt to “walk in their shoes.”

At an institutional level, value-creation discoveries, mindset shifts, collective agility bring together resilient organisations and their ecosystems into an interconnected web of resiliency and strength.

At an individual level, five of the most common traits in resilient leaders are adaptability, preparedness, collaboration, responsibility, and ethics to meet today’s challenges; preparedness connects tomorrow’s resources to potential future scenarios; collaboration connects the whole system; and both responsibility and ethics connect individuals, organizations, institutions, and society.

Final thought, trust-based leadership should also be understood through the lens of its influence over other leadership theories. Being trusted is a core part of other leadership styles and a strong trust foundation is required for styles such as transformational and charismatic leadership.

While the strong trust outlook is required for these leadership theories, trust leadership places the biggest emphasis on implementing trust values to every aspect of leadership.

Can a company be successful and competitive on the market and at the same time trusted?

Eric Greitens, a former Navy Seal and Naval Officer once said on resilience:

“We all have battles to fight. And it’s often in those battles that we are most alive: it’s on the frontlines of our lives that we earn wisdom, create joy, forge friendships, discover happiness, find love, and do purposeful work.”

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Predictions for the start of 2021

The phrases used to describe the events of 2020 have now become a little cliché – but there’s no doubt it has been a very challenging year for every individual and every business on a global scale. From a deadly pandemic to a global movement for racial justice, the year 2020 has certainly experienced its fair share of world-shifting events.

Let’s take a look at some of the major events that took place in 2020

Australian bushfires; The country faced one of its most devastating wildfire seasons as the blazes continued from December 2019 into the new year and burned a record 47 million acres, displaced thousands of people and killed at least 34 people.

Prince Harry and Meghan Markle quit royal life; The Duke and Duchess of Sussex shocked both sides of the pond on Jan. 8 when they announced they were stepping down as “senior” royals.

COVID-19 pandemic; The World Health Organization announced Jan. 9 that a deadly coronavirus had emerged in Wuhan, China. In a matter of months, the virus has spread across the globe to more than 20 million people, resulting in at least 751,000 deaths.

Stock market crash; The coronavirus pandemic triggered a global recession as numerous countries went into lockdown. The Dow Jones industrial average suffered its worst single-day point drop ever on March 9.

Black lives matter protest; The police-involved killings of George Floyd, Ahmaud Arbery and Breonna Taylor this year sparked a wave of peaceful — and sometimes violent — demonstrations and riots across the world to demand an end to police brutality and racial injustice. More protests erupted in August when 29-year-old Jacob Blake was shot by a Kenosha, Wisconsin, cop and paralyzed from the waist down.

Kim Jong Un death rumours; The North Korean supreme leader fueled speculation that he was either gravely ill or dead after he missed events commemorating his grandfather Kim Il-sung on April 15. He re-emerged 20 days later in photos released by state media at a ribbon-cutting ceremony. The despot, however, faced a new wave of scepticism over his health in August when a South Korean official claimed all of the appearances were faked and he was in a vegetative state.

Beirut explosion; A massive explosion at a Beirut port, sparked Aug. 4 by the accidental detonation of 2,750 tons of ammonium nitrate, killed at least 190 people and injured thousands of others

West Coast wildfires; Deadly wildfires erupted from California to Washington state, burning millions of acres and displacing hundreds of thousands of people since mid-August.

Joe Biden becomes President-elect; Joe Biden became the 46th president of the United States on Nov. 7, defeating President Trump with a critical assist from his birth state, Pennsylvania, which delivered the votes to propel him to victory and end one of the most contentious elections in recent memory.

COVID-19 in the UK: The UK becomes the first country to approve the new Pfizer/BioNTech vaccine. 800,000 doses are planned for arrival in the coming days, with a further 40 million in 2021, enough to vaccinate 20 million people. The BBC reports that the jab is “the fastest vaccine to go from concept to reality, taking only 10 months to follow the same steps that normally span 10 years.

Around the world, we see many examples of resourceful responses to the world events in 2020, with companies changing their strategy to produce hand-sanitizers, protective gear, gowns and other supplies for hospitals, staff retrained to help out in hospitals, ventilators and life-saving medical devices, the list goes on.

The crisis created opportunities for businesses to become more innovative. Facing external pressures, some business leaders are stepping out of their routines and comfort zones to become creative problem-solvers. Along the way, they rediscovered their entrepreneurial spirit.

Beyond existing firms, some sectors of the economy are likely to grow. New technologies can offer numerous opportunities as the crisis transforms the products or services they can offer. Service businesses in particular are likely to see a lot of innovation in how services are created, packaged and sold.

Recent trends in China offer a glimpse of what is feasible for businesses. For example, online shopping and entertainment received a major boost during the coronavirus shutdown via online platforms like Alibaba, WeChat and their associated ecosystems.

In the health-care sector, health-related smartphone apps are proliferating. Artificial intelligence is helping hospital emergency rooms, while virtual reality has moved from an entertainment tool to a valuable resource for technical training and maintenance.

Companies that become competent and move quickly in these areas during the crisis will have a strategic advantage over their competitors in the post-pandemic economy.
In 2021, we will face challenges both familiar and unforeseen—but we will also see shoots of rejuvenation as the world thaws from lockdown. Here are some predictions of how the next year will play out.

Remote work will persist through 2021 and beyond
One of the most significant shifts for many workers in 2020 was the swift adoption of remote work. While some companies expected newly remote workers to return to the office, this is no longer a reality. Many businesses will not expect workers to come to the office five days a week, if at all, and companies will shrink or reconfigure office spaces accordingly.

“The reality is, employees will not be returning to the same office they left behind,” a 2020 remote-work study by PwC indicates. “There will be fewer people, restricted collaboration spaces and rotating shifts — all of which will require teams to find new ways to connect and collaborate. More than anything else, this need for connections is likely to shape what the office is going to represent.”

Salaries could be adjusted for remote workers

Along with the adoption of remote work during the pandemic, many employees took this opportunity to relocate. Some companies have already indicated that they will likely cut salaries to match cost-of-living expenses, which could be a significant corporate initiative in 2021.

“We predict a tidal wave of comp adjustments in 2021 as many tech and professional services workers go remote and move away from company HQs,” Glassdoor Chief Economist Andrew Chamberlain notes in the Glassdoor Workplace Trends 2021 report. “Once the dust settles on millions of employee relocations, we expect a wave of pay adjustments in 2021 for fully remote workers, whether or not they move to new cities.

Once local labor markets have adjusted to a wave of newly remote workers, the equilibrium pay for workers who’ve left expensive, congested metros like San Francisco and New York for smaller cities will almost certainly adjust downward.”

Some employers might require vaccination to come back in person

As the pandemic continues, some hope is on the horizon with promising vaccines from Pfizer and other companies. These vaccines could help employees safely come back to work in-person, and some companies are considering making the vaccine mandatory.

“A couple of my corporate clients are leaning toward making the COVID vaccine mandatory,” Rogge Dunn, a Dallas labor and employment attorney, told CNBC. “Under the law, an employer can force an employee to get vaccinated, and if they don’t take it, fire them.

Companies will reduce virtual activities and meetings

While businesses adopted virtual meetings fervently in 2020 as a way to help keep teams connected, they may not be so tied to them in 2021. As remote work becomes more of a norm, business owners could reduce these instances in order to give employees more time back to work.

“The Zoom happy hour has hit its expiration date, [with] too many long days of virtual meetings for months,” Nani Vishwanath, people team manager at Limeade, told TechRepublic. “[Employers will] gift employees with time back in 2021, such as cancelling recurring meetings or blocking a day for ‘no meetings’ and encouraging your team to recharge.”

Employees expect more diversity and company culture

Following major social and racial justice movements in 2020, companies should expect more scrutiny from employees and partners when it comes to diversity. For example, large asset manager BlackRock said it intends to push companies it has invested in for greater ethnic and gender diversity. This scrutiny will happen at the employee level as well.

“[Companies are] looking at what their policies say about company culture, what they’re willing to tolerate, what that does to employee morale, attrition and retention of employees, their reputation and ability to attract new talent and also their public perception,” Jennifer Schelfer, partner at Arnall Golden Gregory LLP, told the Atlanta Business Chronicle. “Employees are really expecting to see these initiatives in place and to see genuine support, especially from upper-level management.”

Business travel will be significantly reduced

As the pandemic continues into 2021, don’t expect travel for U.S. businesses to make a massive comeback in 2021. At the recent New York Times’ Dealbook conference, Microsoft co-founder Bill Gates predicted a significant drop in business travel, and for there to be a “very high threshold” for companies that can conduct meetings from home.

“My prediction would be that over 50% of business travel and over 30% of days in the office will go away,” Gates said at Dealbook conference. “Some companies will be extreme on one end or the other. … We will go to the office somewhat [and] we’ll do some business travel, but dramatically less.” Companies will reduce virtual activities and meetings

While businesses adopted virtual meetings fervently in 2020 as a way to help keep teams connected, they may not be so tied to them in 2021. As remote work becomes more of a norm, business owners could reduce these instances in order to give employees more time back to work.

“The Zoom happy hour has hit its expiration date, [with] too many long days of virtual meetings for months,” Nani Vishwanath, people team manager at Limeade, told TechRepublic. “[Employers will] gift employees with time back in 2021, such as cancelling recurring meetings or blocking a day for ‘no meetings’ and encouraging your team to recharge.”

Economic growth could return to pre-pandemic levels by the end of 2021

For businesses that have made it through 2020, many are wondering if the economy will come back in the next year. A December 2020 survey of the National Association for Business Economics (NABE) suggests the economy very well could roar back in the second half of 2021.

“73% percent of panellists believe that the economy will have returned to pre-pandemic GDP levels by the second half of 2021,” reports the NABE. “The 73% is a dramatic improvement from the October survey in which 38% of panellists believed that a full recovery would occur before 2022.”

Retraining and reskilling workers will be a 2021 priority
As the pandemic has put pressure on companies to lay off lower-skilled workers that can be replaced by automation or technology, some companies will also work to retrain and reskill employees.

“Cost-effective options — such as retraining, reskilling and redeployment — will continue to grow in popularity next year,” Michelle Anthony, chief revenue officer at LHH, told BenefitsPro. “Employers will be more committed to building a workforce of the future by helping employees acquire new skills so the companies can absorb downturns and market shifts without having to resort to the costly fire-and-hire cycle.”

Finally, it’s clear the post-pandemic future will be different. What’s happened during the crisis will have a lasting impact on society. Current signs of entrepreneurial initiative and goodwill give us some cause for optimism. The future I envision post-COVID is one where people and businesses are prepared and enabled through technology.

Whether it is to continue business operations or maintain access to essential needs, the digital economy will play a crucial role in all aspects of our lives. This is the brave new world we will have to create together, and now is the time to empower and work with entrepreneurs to help build it.

As Brian A. Wong – Vice President, Alibaba quoted by saying:

“SMEs are the backbone of any society for job creation and economic contribution. They are the pathfinders during the journey to economic recovery.”

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Why Trust, High Standards and Outstanding People Deserve the Right Company Culture

A colleague who is an executive director in a large FMCG came down to see me for a discussion around my latest book, Purposeful Discussions.

In particular, David focused on an extract from Chapter Two;

When law firms, companies and others lay people off, the people who lose their jobs are generally the people who are ‘good’. People who are ‘outstanding’ don’t lose their jobs (or hardly ever).

Outstanding people are the ones who bring hard work, constant improvement and greatness to whatever they do. The world needs people who are outstanding and set the highest goals possible for themselves.

Everyone can be outstanding with the right standards. If you say you cannot be outstanding, you are slapping the face of your creator. There is nothing on this earth that does not have a purpose. You are in control over what happens to you and can control it by the standards you set for yourself. Life has meaning when you give it your all.

The secret lies in the standards you set for yourself and the decisions you make. What standards are you going to choose for your life?

David did continue our conversation to say what was my opinion of the current Furlough schemes and redundancies and what happens to a business that loses outstanding and good people.

As you can imagine this was quite a debate which I have written articles for several of the nationals through COVID19, I think we were both pleased that it was shared over a few glasses of wine.

It is true, some employees are more talented than others. That’s a fact of organisational life that few executives and HR managers would dispute.

The more debatable point is how to treat the people who appear to have the highest potential.

Opponents of special treatment argue that all employees are talented in some way and, therefore, all should receive equal opportunities for growth.

Devoting a disproportionate amount of energy and resources to a select few, their thinking goes, might cause you to overlook the potential contributions of the many.

But the disagreement doesn’t stop there. Some executives say that a company’s list of high potentials and the process for creating it should be a closely guarded secret. After all, why dampen motivation among the roughly 95% of employees who aren’t on the list?

Shocking research was released recently by The Gallup Group, indicating that 87% of the workforce is either not engaged (read: they are there physically but not mentally or emotionally), or totally disengaged (they actually undermine the success of an organization.)

This is the highest rate of disengagement ever measured and is in spite of the fact that over 85% of organisations have an employee recognition program (which obviously isn’t working).

Companies spend more than $100 billion every year trying to improve employee engagement in the workplace. Despite their efforts, employee engagement numbers remain under 35 percent. It’s vital for employers to understand the role employee disengagement plays in overall business success.

Let’s have a look at ten shocking facts on employee disengagement.

1. Less than three out of ten employers have an engagement strategy in place
According to a recent study by achiever.com, only 25 percent of employers have an established engagement strategy in place. As with most business processes, engagement won’t just happen overnight. It requires a comprehensive strategy that defines your company goals and develops techniques for fostering engagement throughout the workplace.

2. Only 30 percent of employees feel encouraged to grow with the company
Career growth and development is significant to today’s employees, especially millennials and Gen Z workers. In fact, the opportunity for career advancement is one of the top reasons people seek new job opportunities. Despite this fact, the latest Gallup’s State of the American Workforce shows that only three in ten employees feel that their employers are concerned about their development within the company.

3. 75 percent of employees quit because of their boss – not the company
According to a recent study, employee disengagement starts with the manager, not the company itself. This report revealed that 75 percent of workers state that they left a job because of their supervisor or manager and not necessarily the company. This statistic should be a wake-up call to companies across the globe. Employee engagement strategies must start at the top and work its way down. Only when these strategies attempt to boost engagement at all levels within the company can employers hope to deal with employee disengagement effectively.

4. Companies with higher engagement levels obtain 21 percent higher profits
Study after study shows a clear link between employee engagement and company profits. In fact, according to a study released by Forbes, companies with higher levels of employee engagement see a 21 percent increase in profits or more. This statistic alone should be enough to grab any business leader’s attention.

5. Only 11 percent of workers receive weekly recognition
There is a direct correlation between disengagement in the workplace and lack of recognition. Like everyone else, your employees want recognition for their hard work. Without consistent recognition, employee disengagement can skyrocket within your workplace. This level of disengagement can tempt even your best employees to leave. In fact, according to our recent study, nearly one in five employees stated their main reason for considering a new job was because they’re not being recognized.

6. Employee disengagement costs companies more than $450 billion a year
According to a Harvard Business Review report, employee disengagement costs employers anywhere from $450 billion to $550 billion every year. This amounts to an incredible amount of waste within the business sector. Many employers overlook most of these expenses because they fail to see the link between higher costs and low levels of employee engagement.

7. 21 percent of employees say that their employer never asks for feedback
Imagine trying to voice your opinion, and no one is listening. That is how many employees feel, and studies show that they might be right. In our recent report on disengagement in the workplace, more than 20 percent of respondents said that their employer was terrible at requesting feedback. In some cases, their employers never asked for feedback at all.

8. Only six out of 10 employees know what their job expectations are
It can be nearly impossible for employees to remain engaged in the workplace without having a clear understanding of their specific job expectations, as well as the company’s goals and missions. This fact may seem like an obvious point, but it might be just so obvious that many employers are overlooking it. According to Gallup’s report, only 60 percent of employees claim to know what their expectations are at work.

9. Higher employee engagement leads to fewer safety issues
Most employers don’t relate employee engagement with workplace safety, but maybe they should. A study of the healthcare industry showed that providers with high engagement levels have 70 percent lower safety incidents than companies with lower levels of employee engagement. This improvement in workplace safety can be attributed to enhanced employee feedback processes, comprehensive employee recognition programs, and more precise job expectations – all of which improve engagement rates.

10. Lack of inclusiveness can cause disengagement
There is good reason why 69 percent of executives surveyed by Deloitte cited diversity and inclusion as a top priority. Deloitte’s stats show that 39 percent of employees would leave their current company for one that had a more inclusive culture, and over half (53 percent) of millennials would do so.

A diverse workplace environment brings fresh perspective and it’s important to embrace diversity and inclusion in the workplace. Understand what truly engages and motivates your employees by collecting honest feedback.

We’re all familiar with the damage that can be caused by personality clashes in the workplace, but how can leaders ensure a harmonious balance between their organisation and its employees?

“Organisational culture is the sum of values and rituals which serve as ‘glue’ to integrate members of the organisation”

Building a culture of engagement, in which employees are seen (and see themselves) as stakeholders, will promote organisational harmony as well as creating additional financial benefits. A Gallup study found that companies with strong employee engagement saw higher productivity and were 22% more profitable than those with poor employee engagement. Unsurprisingly, employee retention was also significantly higher in these businesses.

“Trust is one important key to building a culture of high performance, whereby speed will go up and costs will go down.”

This statement by Stephen M. R. Covey (son of Dr Stephen R. Covey) in his book, ‘The Speed of Trust’, captures the essence of why trust (or lack thereof) is at the heart of every organisation’s culture. I refer to trust as the glue and the lubricant of culture. Trust is glue because it binds people together and converts routine work interactions into effective teamwork. Trust is also a lubricant because when it is present, as Covey suggests, things move faster with less expense. Let’s test this concept of the glue and the lubricant functions of trust.

Imagine for just a moment what your work culture would be like if there was absolutely no trust or mistrust between you and the people in your workgroup:

What if you couldn’t count on them to come to work on time or stay at their work when they were needed?

What if you feared anything you said might be reported to the media or to your competitors?

What would the day be like if you couldn’t trust anyone to do even the simplest task without making a mistake?

And what if the people in your group had absolutely no trust in you?

Stephen Covey taught a very simple but powerful metaphor of trust: the emotional bank account. This metaphor works on the same principle as a financial bank account – one can make deposits that build trust with others, and one can take withdrawals that diminish trust. You might consider the current state of your emotional bank account with important relationships.

It’s not all bad news. Boards are beginning to recognise and discuss the importance of building and maintaining a strong corporate culture, as recommended by the FRC’s report on culture and the role of boards.

But while the board itself may have a strong ethical culture, the challenge is to ensure that this “tone at the top”. and most people follow their lead. They have a duty to project and uphold the company ethos, vision and behaviours.

As the famous Tony Robbins once said:

‘Any time you sincerely want to make a change, the first thing you must do is to raise your standards. Stay committed to your decisions, but stay flexible in your approach.’

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The Digital Boardroom is Not Always the Right Answer

Much has been written about the impact of the pandemic on our daily lives. Locked down in our homes, consumption of technology for business and leisure has reached unprecedented levels.

Many commentators have explored how this will play out post-lockdown; reduced international travel, sustained high levels of video calls and softening demand for office space are just some examples.

For technology businesses and investors, it is not what is happening in our homes that is most interesting, but the conversations happening in (virtual) boardrooms. The pandemic and resulting lockdown precipitated the biggest business continuity test imaginable. And it has not gone well. The failings of large organisations to address their technical debt have been thoroughly exposed.

“Keeping everyone involved when you don’t have those corridor conversations and that office osmosis brings a different kind of challenge,” says Andy Barratt – Managing Director, Ford of Britain and Henry Ford & Son (Cork) Ltd.

Tough times often call for tough measures. In the current environment, directors are likely to be ‘meeting’ more often than usual to discuss, take and implement significant decisions around their business’s response to the COVID-19 crisis.

But with limitations on social contact and gatherings, most boards are being forced to hold these important meetings virtually.

It is important (perhaps now more than ever given the scrutiny that decisions made during this crisis may face) that directors are careful to exercise their decision-making powers in line with the company’s constitution, and also, from a practical perspective, that the virtual meetings themselves are well structured and delivered.

In general, the larger the company, the worse they have fared. Short term focus on maintaining the share price, incentives that reward maintaining the status quo and support an “if it ain’t broke, don’t fix it” mentality, and the inertia that plagues large organisations, have left companies ill-prepared.

The ongoing wave of business disruption that is being led by many technology innovations and their resulting consequences is crashing at our shores.

Boards are concerned, and rightly so, about addressing these issues before their revenue streams, brands, share values and bottom lines are negatively affected.

Moreover, outside stakeholders from activist investors to regulators are starting to demand action and improvement in how companies manage digital risk. Whether leaders fix these deficiencies themselves or are forced to, change is widespread and unavoidable.

NTT Security’s Global Threat Intelligence Report identified a 350% increase in ransomware and called out spyware as the leading malware attack tactic, indicating that hackers are in it for the long haul — waiting for the chance that they know will come.

Boards also need to play the long game and this starts with understanding and governing technology fuelled disruption. Addressing this challenge boils down to improving boardroom digital diversity.

Corporate directors across industries can do this by introducing digital competencies into their boardroom and by actively developing the digital IQ of all of their board members.

Speed is everything in today’s tech-driven business world. In an effort to speed up even more, some so-called progressive business leaders are cancelling in-person meetings in favour of the latest high-tech solutions.

Face-to-face meetings allow for clearer communication. In addition to being able to read facial expressions, body language, and inflexion, in-person meetings often end up being more positive and considered more credible than online or virtual conversations.

Without non-verbal cues, you also run the risk of misinterpreting information. In fact, 60% of people regularly misread tone or message when communicating via email or phone, according to Entrepreneur.

Not only do in-person meetings tend to be more positive, but they also tend to be more productive. On average, an in-person meeting generates about 13.36 ideas versus a virtual meeting, which generates 10.43.

And although virtual meetings are sometimes more convenient, nearly 70% of people admit to browsing social media to pass the time during audio-only conference calls.

Even though there can be a prioritisation of speed over face time grossly underestimates the power of human interaction and the importance of face-to-face communication. If the point of business were simply to accomplish as many tasks as possible, then yes, an email would probably do. But that’s not what real leadership is about.

If you’ve ever been on the bad side of cyber miscommunication, you’ll agree that faster isn’t always better.

Managing a successful team and, consequently, a successful business requires personal connections and trust. Business is, in large part, about building relationships. Being a successful leader requires emotional intelligence as much as it requires drive, discipline and best practices.

Despite some benefits to video conferencing, studies show there is simply no substitute for the effective experience of face-to-face communications. In fact, research from Vanessa Bohns, associate professor of organizational behavior at Cornell University, shows face-to-face interactions are 34 times more successful than emails.

CEOs know that trust and camaraderie build great teams, create loyalty, and are the basis of moving a business forward. Wealth and success depend on it. That success comes from, and is built through, face-to-face interactions and experiences and cannot be replaced in the same way with virtual experiences.

“People still feel they are at a disadvantage when they are remote,” said Rob Enderle, president and principal analyst of the technology advisory firm Enderle Group, in an article for CIO Magazine. “Side meetings, individual breakouts and even social interaction after meetings are not addressed by current video conferencing solutions.”

Technology assists us with many tasks in one way or another every single day. While technology can be an amazing and valuable tool that helps us in numerous ways, the wrong tools and apps can be incredibly frustrating. Most people think of technology as their best friend or their worst enemy. For board directors where many are at or approaching retirement, technology tends to draw more jeers than cheers.

When board directors are using the right technology, it can increase the pace of their work from a snail’s pace to that of a roadrunner. The wrong technology slows the pace of business down, exacerbates mistakes, and opens up dangerous new opportunities for risks.

Boards become vulnerable. The right board management governance software assures compliance, solves security issues, and enhances good governance principles. Boards become productive and efficient and are better able to keep pace with today’s business practices.

Essentially, the right modern governance tools set the stage for ultimate corporate success and profitability.

The Wrong Technology Creates Board Meeting Inefficiencies

The pace of corporate business is such that board directors can no longer wait for quarterly reports and updates. Corporate business happens in real-time. Without the right technology, board directors are left out of the loop and in the dark.

Board directors need the ability to stay continually connected and engaged with management and the pulse of their organizations. The wrong tools and apps can hang them up.

Routine tasks simply take too long. Manual voting processes, delayed meeting RSVPs and paper processes bog down corporate secretaries. Last-minute agenda changes can increase labour time and other costs greatly. Preparing agendas and board meeting minutes takes a lot of time to complete and get approved with manual processes.

Security Is Sorely Lacking in Boardrooms and in Board Processes

Board directors are keenly aware of the high risks of cybercrime. If it hasn’t been drilled into them enough, the media continually reminds them by reporting new instances of data breaches.

By and large, board directors find IT to be too technical and confusing for them to make good decisions about how to protect the board and the company. Cybercrime is more sophisticated than ever. Hackers are working doggedly around the clock looking for ways to penetrate multiple layers of security to make corporations vulnerable.

Nearly everyone now uses email, but once again, the media tells us that using personal and business email accounts and other electronic apps for communication lacks the necessary security to protect confidential board business. Insecure communications also pose a risk of accidentally sending disclosures to the wrong parties with no controls to prevent it.

While security is sorely lacking in the technology realm, boards that continue to use dated paper processes can’t have the assurance that their important documents are safe. Paper documents may be difficult to find if they’re stored in multiple locations, which means that it takes a long time to get the right documents or risk not being able to find them at all. What is worse is that paper is subject to natural disasters such as fire, floods and damage by vermin.

Finally, recent events, however, have identified core values that need to be revisited and enhanced.

Many businesses have, in the past, viewed face-to-face meetings as a cost center or a luxury. The residual trauma of this global experience and the absence of in-person time with one another has now reconfirmed the value of such interactions, purpose and trust.

Successful leaders know that people are their most precious resource. Now they are also realizing that those people, meeting with one another face-to-face is a critical part of business, and more important than ever before.

Regular computer systems lack the features and security to prevent employees and others from gaining access to confidential information, giving control to all the wrong people.

Tech Equipment Can Be Too Complicated to Use

While many boards need to meet more often because of the pace of the organization’s needs, the costs and scheduling can be a nightmare. The travel, food and lodging expenses of bringing on board members from various states or other countries can be quite exorbitant. It can be difficult to quickly find dates that accommodate all directors because of waiting for responses via phone and email.

Technical equipment can be complicated to set up and use. Systems may be electronically incompatible with each other. Poor audio or video quality makes for unproductive meetings. Some pieces of boardroom equipment are less secure than other pieces, setting the stage for spreading pesky viruses. If all that isn’t bad enough, cybercriminals have been known to hack into boardroom cameras, placing company business at risk.

Nokia-chairman Risto Siilasmaa shared his thoughts on why directors should open their minds and consider new ways of thinking about the future even if a company is performing exceptionally.

“When your team considers only a single plan with no alternatives, alarm bells should ring. Not preparing for alternative scenarios – even the most unlikely ones – is a guarantee of being blindsided. Thinking in alternatives is not just about identifying options to an existing situation but about constantly imagining and manufacturing alternatives. By making this mindset part of your leadership team’s culture, you automatically start to come up with a higher number and wider range of alternatives.”

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Guest-blog: Sharon Shahzad discusses the importance of marketing and why NOW marketing is needed more than ever

Sharon Shahzad

As we face the unprecedented social, economic and political upheaval of the Covid-19 outbreak, trust has never been more important.

Declining levels of public trust over the past decade have impacted many areas of our lives, whether that is our trust in politics, banking, finance, business more generally or, closer to home, in advertising.

With this new global crisis, the decline in the bond of trust is brought into even sharper focus. There is increasing government intervention in our economy and daily lives, coupled with media coverage of the outbreak and businesses working hard to support an anxious population. All this means we need to place our trust in those around us like never before – whether that is friends, neighbours, employers or business and political leaders.

We are trusting our politicians to do the right thing, our media to carry the correct message and our retailers to ensure we can buy the products we need as we rightly stay at home to limit the spread of the virus.

Many people will have seen adverts about coronavirus around their neighbourhoods or directly in their homes in recent days, showing that when a message needs to be delivered to people with power and clarity, advertising remains the most effective way to do this.

But the past few days will not have made up for years of declining trust in our industry. We need to do more now, and even more again after this crisis is over.

In the immediate present, brands need to demonstrate they are on the side of the consumer and the gargantuan national effort we face. Some brands are already doing this; I’m thinking of marketing and advertising activity around discounts on food for key workers at a number of food and drink chains, special opening hours at retailers for our NHS staff or the businesses that have answered the call to switch their manufacturing facilities to producing ventilators.

A bond forged in times of difficulty can be the strongest bond of all and if we want the public to trust us again, we need to demonstrate we are on their side when they need us.

Amongst all of the confusion and uncertainty in the world at the moment with COVID-19, you will be starting to ensure that your business is ready for the challenges ahead. This involves navigating the pandemic as successfully and effectively as you can, whilst thinking about both the short and long term strategy of your business.

Just as we are all hoping that the impact of the Coronavirus is only short term, you should be thinking about putting your marketing efforts into a long-term plan.

As panic arises, it might be one of people’s first thoughts to cut their marketing budget. However, when thinking and planning for the long-term performance and prosperity of a business, keeping a marketing budget right now is more important than ever.

Which reminds me of a brilliant quote by Richard Edelman – President & Chief Executive Officer of the public relations company Edelman – ‘The marketing business has been just about promoting things, but we don’t believe that anymore. There has to be a societal component, too.’

Today I have the distinct pleasure of introducing another Guest Blogger, Sharon, who is aka ‘The Marketing Guru’, Sharon is a senior marketing professional and entrepreneur with over 15 years’ experience in marketing across multiple sectors. Her flexibility and mindset attributes are leveraged into positions at established firms as well as start-ups.

Sharon’s career to date has included senior marketing roles in a variety of industry sectors, including fintech, financial services, health-technology, recruitment, education, media and publishing. Sharon has experience in acquiring and maintaining business relationships with key decision-makers, sports brands, stakeholder groups and industry-leading publications to trade associations

Sharon is going to talk to us the importance of marketing and why NOW marketing is needed more than ever.

Hello everyone and thank you, Geoff, for your introduction, I have not written a blog in a while, as I have been in strict lockdown and have been shielding.

With the latest government guidelines on easing lockdown and for the economy to start moving, I thought now was a good time to issue my next blog.

In the last two blogs, I covered how lack of marketing can get you stuck in the start-up rut and the top 10 marketing essentials. A lot has changed since my last two blogs, with a global pandemic hitting us all, and with the entire world economy pausing, hard changes and choices had to be made to keep ourselves and families safe.

Businesses have suffered, people’s pockets have got smaller, with 9m employees on furlough for some to make major adjustments on getting a lower income of £2500 per month. We all have been affected in one way or another and not to forget those who have lost loved ones, life will never be the same, for them again.

Now that we are coming out of the lockdown and the economy is beginning to take steady steps. Many businesses will resume, although not pick up from where they left, as we all have to get used to a new normal.

Many businesses will be making major changes to their business structure, strategies, and staff, making cuts to survive. Many will just disappear as the lockdown has damaged their business for good. Many employees will be made redundant, and many will just decide to quit working for someone else and start up their own business, as they have had the taste of working from home with work-life balance. We will for sure have a new landscape on the business front.

To survive these unprecedented times and to keep your head above water, there is one key ingredient needed. It is to have a resilient marketing strategy. Businesses that are looking to make cuts should think twice before culling marketing departments. Marketing will be needed more than ever.

Reaching out to your clients, keeping them engaged and motivated through your communications and marketing messages. It is now imperative to be even more relevant to your audience. Hold on tight to your already established clients, as they will need the extra, attention, love, and care to ensure they do not go elsewhere.

Marketing strategies will have to take a different shape, those marketing plans devised pre-COVID-19 will no longer be useful in this new environment. The resilient marketing strategies will have to be more cost-effective; marketers will have to think more out of the box and adapt to new methodologies for reaching out to audiences.

If you are a start-up and at a point of not knowing which direction to go, you should be thinking about marketing, your investment does not have to be too large in size, you might just need one marketing expert at hand or a cost-friendly agency that can work the magic.

Starting a new business with zero marketing strategy is not a good move. You will need that leverage to launch you into the market.

Over the years we have seen the big digital transformation take place from companies moving from offline to offer digital solutions to their clients and consumers.

Digital will prevail and will continue to be the much-needed solution for businesses to survive, as we’ve discovered the importance of online communication platforms, where companies moved their entire operations online, enabling employees to work from home using the various digital video, team collaboration tools.

If your business or service is only offline, now would be the time to think about a digital offering, supported by a robust digital acquisition marketing strategy.

You can contact Sharon Shahzad via LinkedIn or by email:

LinkedIn: www.linkedin.com/in/chief-marketing-officer-cmo
sharon dot kalsi87 AT hotmail dot com (removing all the spaces)
Tel: +44 7843 470 307

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Guest-blog: Salma El-Shurafa discusses 6 obstacles that can prevent you from becoming an effective leader

Salma El-Shurafa

Today’s business leaders are faced with an ever-growing list of challenges, with each one adding a layer of complexity to the day-to-day running of their business.

Traditional issues such as dealing with competition, change management, and staff development have been joined by more complex, current matters such as cybersecurity and digital transformation.

For a lot of modern businesses, this means looking outside their organisation to access the necessary guidance and skills to help drive their business forward, such as the recruitment of an experienced executive coach.

Confucius sums up the need for excellence in one of his quotes when he stated: ‘The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence.’

One of the best ways to better company performance is to improve the impact of an organisation’s leaders and managers, but as the coronavirus pandemic has shown us, leadership is getting harder.

There is most likely no going back to the old normal after this crisis and this leaves us in a predicament. Our leaders are having to dig deeper, find new ways of working, grapple with new skills and make sense of what is a complex and challenging time.

COVID-19 has fired a warning shot that crises and uncertainty are going to be common events in the future and that means we need to find better ways of equipping our leaders to cope with change.

This is not driven by ambition, but by necessity. COVID-19 offers us a sizable opportunity to transform our leadership styles, philosophy and leadership development programmes so that in the longer term, our leaders and businesses will be more resilient, will recover more quickly and that the aftershock to the economy will be lessened.

If we are going to do this right, then the natural starting point is to refine key learning blocks built into many of our leadership development programmes.

Historically excellent for focusing on the strategy, business continuity and operations, some leadership development initiatives are not always as far-reaching when it comes to how to get the best out of yourself and your people.

Leadership development needs to be sharpened up so it is more relevant to the new era of work with a reinforced emphasis placed on developing people skills, building the right competencies and behaviours to lead others with confidence and embedding learning through more practical application.

Today I have the distinct pleasure of introducing another Guest Blogger, Salma El-Shurafa, who is an executive coach and confidant, facilitator and speaker.

Salma El-Shurafa is an experienced Executive Coach and founder of The Pathway Project, which focuses on providing leadership development and executive coaching. TPP was born as a vessel, focused on guiding the region’s talents.

Through TPP, she was able to apply her professional experience to support emerging leaders in the Middle East on their own journeys to self-discovery.

Salma draws on 15 years of extensive experience as an HR professional, entrepreneur, coach and facilitator. She has coached hundreds of professionals, teams and groups across the Middle East, Asia and Europe, ranging from C-Suite executives to mid-level managers.

Working with Fortune 500 companies, government agencies, and leading organizations in the region.

She is a Professional Certified Coach by the International Coaching Federation (ICF), a Certified Professional Co-Active Coach from The Coaches Training Institute (CTI) and a graduate of CTI’s Co-Active Leadership program.

Salma is going to talk to us the importance of executive coaching in today’s fast-paced world and why.

Being a leader means building traits and skills that make you stand out from the rest. These competencies and qualities include adaptability, time management, empathy, open-mindedness, self-awareness, and being results-oriented.

However, if you want to be a successful leader, you shouldn’t be spending all your free time developing these skills. You also need to work on overcoming obstacles that can prevent you from harnessing and maximizing your full leadership potential.

Leadership Barriers to Overcome

As a long-time executive and business coach, I have mentored and worked with numerous clients aiming to be the best leader they can be. I have taken notes of the common obstacles that my clients say have been the biggest hurdles they faced as they climbed up the leadership ladder.

Below are the top six challenges you have to overcome as you strive to be an effective leader:

1. Taking on the roles of manager and leader

Managers and leaders have different roles and mindsets.

For instance, managers create goals, direct and build processes and systems. Leaders, on the other hand, set visions, coach, and create relationships.

Although you are aiming to be a leader, being proficient in these two roles will help you a lot. After all, you need to be a visionary but, at the same, manage people and duties. Due to this reason, you have to learn and sharpen both your leadership and managerial skills.

To overcome your doubts about taking on both roles, you have to know the importance of using your managerial know-how to lead effectively. This means learning to stay on top of all your and your team’s day-to-day activities. And this is where becoming a manager will help you.

2. Developing employees and teams

The happiness and growth of employees impact the potential success of any business. Leaders often have to shoulder the huge responsibility of motivating their staff to ensure they are always being productive and performing well in the workplace.

Additionally, you can’t only focus on individual members. You also have to build and coach teams: you have to guide them as they learn to work together to achieve all goals. Your failure to inspire and lead these groups will affect the productivity of the organization, as well.

Building, coaching, and leading individuals and teams won’t be easy, especially if you have several people under you. As such, this is one of the toughest hurdles you have to overcome.

Proper time management and dividing your attention equally with each team and member can help you support employees better and encourage them to stay motivated. Avoid playing favorites; guide every employee to be the best worker they can be.

Even if you are looking for your possible replacement and want to mentor him or her, do not ignore the others. Try to spend an equal amount of time with every one of your employees and teams.

3. Losing confidence in your employees

Once you become a leader, your desire to get things done right away and perfectly may increase. Because of this, you may end up taking everything on your shoulders, which can lead to mediocre results and frustration.

Moreover, you will start losing the trust and confidence in your employees. This will lead to other problems that can be difficult to resolve.

To overcome this hurdle, you have to work on and allow your trust in others to grow. Continue assigning regular or new work to your employees or team and avoid interfering with their tasks or processes unless they ask for your assistance.

Also, do not be embarrassed to ask your employees for help. When you are swamped with work or need to take on other jobs, have someone take some tasks off your plate.

Open and constant communication is crucial for building trust. Schedule regular meetings and encourage everyone to speak up. Whether you want their input on a new project or know if they are having difficulties with some areas or processes, allow them to say what is on their mind.

4. Creating and maintaining genuine relationships in the workplace

Once you become a leader, your interactions with your employees may be reduced. After all, you have the huge responsibility of looking at the bigger picture while your managers and workers handle the daily operations.

Due to this reason, you will start feeling isolated and lose connection with your team. You may have difficulty starting new relationships in the workplace.

Constant communication with your team members can help you maintain your good relationship with them. Moreover, you need to be intentional when connecting with other people in your workplace.

Also, don’t forget to keep and strengthen your relationships with your peers. Whether you are working with them or they are part of other organizations, you will feel less lonely and have people you can turn to for help when you need it.

5. Staying humble and open-minded

Being at the top can increase your confidence a hundredfold. Although being self-assured and assertive can help you in various ways, you need to keep a check on these traits, too.

Having an extremely high sense of self-confidence can impact the way you work with others. Losing trust in your employees is only one possible effect; you may also have difficulty collaborating with and getting feedback from other people.

Being humble can be challenging, but simple practices can help you cultivate humility. Show respect to everyone, regardless of their position, work, or background.

Always help your employees so they know they can still rely on your assistance or guidance, even if, say, you advanced from being a simple line manager into one of the company’s VPs.

Also, stay open-minded. Be open to feedback and collaboration so you can earn the respect of the people around you and learn new things that can help you become a better leader.

6. Managing changes

Change is ever-present and affects how a company functions. As a leader, you need to anticipate these transformations and stay on top of them.

Moreover, you have to guide the organization to weather these changes and overcome any obstacles along the way.

Being aware of the current and expected trends in your industry can help you avoid problems in the future. Moreover, staying updated with industry trends will enable you to define them and articulate any challenges to your team effectively.

With these strategies in place, you will also be able to set goals and create a plan that will allow you and your organization to deal with these changes successfully.

When you are aware of these six obstacles and know how to deal with them, you can become an even better leader — someone that others can look up to, and one you can be truly proud of being.

You can contact Salma El-Shurafa via LinkedIn or by email:
salma dot AT pathwayproject dot ae (removing all the spaces)
linkedin.com/in/salmaelshurafa
website: pathwayproject.ae
Tel: +971 50 462 5698

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The Company Culture Maze

The coronavirus has created a moment of truth for every company. Work-life has been utterly transformed during the Covid-19 lockdown. Bustling workplaces have been emptied out, replaced by home offices, dining-room tables or even bedrooms, and it is increasingly clear many of these changes will be lasting. The ‘new normal’ poses major challenges for trust, corporate culture and conduct… but also some opportunities.

Leaders are rightly asking themselves: Are our choices and actions right now reflecting our culture, purpose and the values that define us?

It is a key time for leaders to step up to the changes. However, a research report that my company commissioned, provided by DataPad, of 2,100 employees in the UK has revealed that a huge 69% of people don’t fully trust their CEO’s or line manager.

The study was unveiled to mark the launch of my last best-selling business book, Purposeful Discussions.

I believe executives in the great challenges of today’s new business world now have renewed responsibility to their leadership teams, employees, customers and stakeholders for what business does best; innovate, invest and grow.

Many people wait until circumstances force change and transformation, that can be radical and painful to all concerned.

I have always maintained, ‘we need Purpose and a positive culture to help us reconnect, going beyond our egos and our fears to build trust, strong relationships, communities, networks and organisations, so that through collaboration we can begin to co-create a more sustainable future’.

An organisation’s culture is its behaviour at scale, words, actions and defined outcomes. Culture is guided by purpose and values. And it will be put to the test by any crisis, as is happening right now with Covid-19.

Research by Bain and Company Inc tell us that among the values exhibited by strong cultures are collaboration, agility, integrity, people-centricity, innovation, accountability and ambition.

Companies that demonstrate a strong purpose and culture, have a strong internal compass and inspire their employees on a clear vision, which is found, 3.7 times more likely to be business performance leaders.

Culture is your company’s internal compass, informing actions to take in a time of crisis.

Positive thinking is one of the fundamental attributes which can have an effect on both our mental and physical well-being. With it, we can overcome serious obstacles in life, learn to live with chronic conditions or improve our work and personal lives. Without it, we run the risk of failing at every turn and never realizing our full potential.

Many entrepreneurs try to maintain their initial organisational structure despite stark growth or industry or a crisis event shift within the company.

Your structure is only as good as the people operating within it and how well they’re matched to their roles and responsibilities

As your business grows, it’s important to monitor the wellbeing of your people, by providing purposeful leadership that encourages growth, encouraging checks and balances between departments, maintaining strategic adaptations to changing business structures, and matching the ideal person for the ideal job, you are primed and ready to succeed in your business.

Business leaders can improve both their performance and that of their employees in reviewing the wellbeing and fitness of the business and emotional state of mind:

1. Anticipate the barriers
Confidence is vital – and the key to true confidence lies in rigorous planning that considers every likely obstacle to achieving a given goal.

2. Address your stress
Preparation, adaptation and recovery are vital parts of psychological resilience to stress. The first step is to understand your own capacity. Ask yourself: what triggers send me into a state of stress and what can I do that will truly minimise these and/or their impact on my performance?

3. Adopt a team mentality
Teams are built on mutual respect and the absolute conviction that you are a part of an outstanding group that perform their assigned roles effectively. Ensure that everyone understands both their own and others’ roles in achieving the clear business goals that have been agreed. Openly declaring a commitment to your own role will boost accountability and build trust.

4. Optimise your regime
Building in crisis recovery is vital for maximising performance in business. Ask yourself: when is the next critical moment approaching and how can I ensure that I’m physically and mentally ready for it? Planning to finish a difficult meeting before a lunch break, for instance, will give you scope to recover and gather your thoughts before you need to do any further important work.
All leaders should audit how they are spending their time. This will help you to determine whether you are devoting too much to reactive work rather than more strategic, value-adding tasks.

5. Encapsulate your values in a mantra
Ask yourself: why do we do what we do as an organisation? Articulating the meaning behind your enterprise unites employees in a common cause, boosting engagement and performance.
Business leaders have to demonstrate the stated values through their own behaviour if they expect others to adopt them. While most firms have developed collective values at some point, many fail to live by them, so authentic role models at the top of the organisation are crucial.

6. Adopt winning routines
Positive habit formation is a method that successful athletes have tried and tested. It entails identifying what behaviour is required to achieve a win and establishing a routine to reinforce this.

To apply it in business, ask yourself: what consistent actions do I need to start taking that would improve my overall performance? For instance, if meetings with a certain colleague often overrun, it’s worth considering how that time is being used, adopting a more efficient format and then embedding this through repetition.

Great performance is as much about the purpose and culture of the organisation. These beliefs are found in the vision, ethos and values, leadership, the strategy and plans, in people, and importantly that people are trusted to make things happen.

Reconnecting with your purpose and values will make it possible, when this crisis has passed, to look back with pride at how your company responded. Culture always matters, but it matters now more than ever.

If these core attributes are applied to the business then high-performance leaders must have an overwhelming desire to lead and that the desire to lead must be for the right reasons. It is only through having this overwhelming desire that they will have the emotional energy, enthusiasm, stamina and drive to undertake the unremitting pressure and sustained hard work required to turn an average organisation into a high performing one.

Finally, the Covid-19 pandemic has changed our world and the way that we work in an extraordinarily short time. It is becoming increasingly evident that we will have to live with and adapt to these changes for a long time and it is far from certain that we will ever return to life exactly as it was before the pandemic.

These changes bring with them great challenges and risks. These are uncharted and difficult waters to navigate. However, in our view there are also great opportunities, and these challenges can be met where leaders are able to move from a crisis management mindset to thinking about how to run their businesses differently, with a strong focus on culture.

Firms that get this wrong run the risk of poor conduct, low staff morale and ultimately, weak future performance.

However, those that find ways to nudge behaviours in the right direction have the chance to build business models and resilient cultures that adapt to the new circumstances with positive outcomes for customers, employees and investors.

It was Stephen R. Covey who once stated:

“Trust is central to an economy that works.”

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Why Trust and Purpose is the new Normal in Organisational Development

COVID-19 is a crucible within which resilient leadership is refined. Acting without perfect information, often with only a few hours or days to spare, CEOs have to guide their organizations through myriad decisions and challenges, with significant implications for their company’s whole system: employees, customers, clients, financial partners, suppliers, investors, and other stakeholders, as well as for society as a whole.

Clarity of thinking, communications, and decision-making will be at a premium. Those CEOs who can best exhibit this clarity, and lead from the heart and the head, will inspire their organisations to persevere through this crisis, positioning their brand to emerge in a better place, prepared for whatever may come.

Crises like these, with deep challenges to be navigated, will also lead to opportunities for learning and deepening trust with all stakeholders, while equipping organisations for a step change that creates more value not just for shareholders, but for society as a whole.

From time to time, we lose our bearings as individuals, especially when facing overwhelming challenges, as we are today with the coronavirus pandemic; it is in these moments that we lean into our core, our character and personal values, to find strength and focus on what really matters.

Leaders facing the unprecedented times and circumstances of the moment are also looking to their organisation’s core, its communal culture and values, to inspire resilience, unleash agility, and help employees to thrive, not simply survive.

Setting a regular cadence with a clear voice is critical. Incomplete or conflicting communications can slow the organisation’s response rather than providing better guidance.

In a time of crisis, trust is paramount. This simple formula emphasizes the key elements of trust for individuals and for organizations:

Trust = Transparency + Relationship + Experience

Trust starts with transparency: telling what you know and admitting what you don’t. Trust is also a function of relationships: some level of “knowing” each other among you and your employees, your customers, and your ecosystem. And lastly, it also depends on experience: Do you reliably do what you say?

In times of growing uncertainty, trust is increasingly built by demonstrating an ability to address unanticipated situations and a steady commitment to address the needs of all stakeholders in the best way possible.

It’s also important to recognize and address the emotions of all stakeholders. This is not just about charts and numbers. Narratives can be powerful ways to acknowledge the fears that naturally surface in times of crisis, while at the same time framing the opportunity that can be achieved if stakeholders come together and commit to overcoming the challenges that stand in the way.

A survey I carried out by DataPad asked employees questions on ‘trust and respect’ in relation to their Executive Leadership, Heads of Department and their immediate line managers. The closer the manager’s role was to the respondent, the more likely it was for the employee to answer positively. Immediate managers were trusted “a lot” by 48% of those who responded and “a little” by 36%. 16% of immediate managers are not trusted at all.

Working with CEOs over the years, I have found that thriving cultures are those that are purpose-driven and characterised by vitality and a growth mindset. Organisations where leaders are purposeful and intentional and open to personal change, and where every employee has a voice and is actively engaged in living the organisation’s values, are those with thriving cultures. Many organisations entered into this crisis with such a culture. Others were struggling.

But, like the process of glass blowing, in which beautiful structures are created by manipulating molten glass in a hot furnace, we have observed healthy and resilient cultures emerge from the fires of crisis.

How can an organization maintain or build a thriving culture in this crisis? At their core, organisations are shadows of their leaders. Leaders who greet crisis with perspective and compassion, confront the current reality with optimism for the future, demonstrate personal resilience, and inspire that resilience among their employees are those who will make the difference.

Authentic cultures are not formed by values posted on the wall; they are the result of leaders being purposefully committed to living those values and willing to personally change in order to model the behaviours and actions that maintain integrity.

When values are real, employees and customers know the enterprise is authentic and true to its culture. Especially in a crisis, comparing actions to values is a litmus test of a company’s authenticity.

Culture, we know, is the core of resilience, but it alone is not enough. Other work by our firm has shown that organisations that accelerate performance during good times and bad are able to mobilise, execute, and transform with agility.

During today’s pandemic, agility matters more than ever. Amidst rapid-fire health updates, market volatility, and the extreme spread of the coronavirus, a company’s foresight, ability to learn, and adaptability will set it apart.

Companies strong in these areas have leaders who are future-focused, demonstrate a growth mindset, are able to pivot quickly in times of rapid disruption, and maintain resilience to navigate their organisations.

From swift decisions to shutter offices, institute work-from-home policies, and scale the technological tools to stay connected to customers and stakeholders, agile leaders have assessed the risk and pivoted quickly.

They must also reassess the medium and long term, building on past crisis interventions and associated learnings to evolve operations and innovate to meet changing needs, all while staying true to their culture.

In any time, thriving organisations are true to their purpose, rely on their values, and model agility. Today’s pandemic, which will reduce profits all over the world, is a searing test of every organisation’s culture and values.

Leaders who have laid a solid culture foundation, authentically committed to a set of values, and defined and depended on an inspiring purpose are leading through this crisis by making a difference in the lives of employees and the communities they serve.

This crisis also serves as a furnace for change for those companies that haven’t yet laid the foundation for a thriving culture.

Uncovering authentic organisational purpose can come quite simply from finding ways to be of service. What’s needed today is for all leaders to look beyond profit and ask, “What do I have that could help someone right now?

Where can I practice abundance where there is short supply?” Organisations will be changed by their actions to make a difference in these times of crisis. Connecting with employees at a human level as we enter into one another’s home offices and living rooms, meeting children and pets on the screen, is organically changing and strengthening cultures.

It’s happening today by default; tomorrow leaders can shape their cultures with lessons learned by design. Leaders and organisations that count on their core culture and values and make a difference while pivoting to solve for the future will emerge from the fires of this crisis and thrive.

Yet amid the crisis, a company’s purpose should remain steadfast: It’s never negotiable. Purpose is where the head and the heart unite. While many organizations today have articulated a purpose beyond profit, purpose risks getting ignored in day-to-day decisions.

In a recent survey, 79 per cent of business leaders believe that an organization’s purpose is central to business success, yet 68 per cent said that purpose is not used as a guidepost in leadership decision-making processes within their organization.

Making decisions that tie back to the organization’s purpose is particularly important during a crisis when companies are under increased pressure and stakeholders are paying close attention to every move. We know from research on purpose-driven organizations that they tend to thrive during challenging environments:

Purpose cultivates engaged employees. When companies are cantered on an authentic purpose, employees feel that their work has meaning. Research shows that employees who feel a greater sense of connection are far more likely to ride out volatility and be there to help companies recover and grow when stability returns.

Purpose attracts loyal customers who will stick with you in a downturn. Evidence-based research have shown that eight in ten consumers are more loyal to purpose-driven brands, which can help sustain customer relationships in a downturn and beyond.

Purpose helps companies transform in the right way. Companies that are guided by their purpose when they face hard decisions have a sharper sense for how they should evolve, and their transformation is more cohesive as a result. When purpose is put first, profits generally follow; when profits are first, the results can be more elusive.

Finally, moral and ethical leadership is the key to a successful business, yet it’s clear from the news that the leaders of some of our most influential governments and corporations are making morally questionable decisions. These decisions will lose the trust of society, customers and employees. Trust is the foundation of high functioning relationships and can only be achieved by meaningful dialogue. It is clear that this is not happening. Instead we’re using electronic communication, where it should never be used.

My latest book, Purposeful Discussions, demonstrates the relationship between communications (human 2 human), strategy and business development.

It provides a holistic overview of the leading methods and techniques. It is a hands-on guide for business professionals, and those in higher education, to help guide them through the next decade and the 4th industrial revolution

Any period of volatility can create opportunities that businesses can leverage if they are prepared.

In the case of the COVID-19 outbreak, organizations that take a more assertive and longer-term approach can spark innovations that will define the “next normal.”

A great quote by Stephen R. Covey, sums up the thinking behind trust:

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”