Do we ever forget where we came from…?

There are many people in the world who have struggled to have a better future, and they have accomplished it by hard work, dedication, sacrifices, and by the help of others. A great number of these people have made it big in business, and in the media and entertainment industries to name a few. I have tremendous respect and admiration for these people who are genuinely authentic, people who happily acknowledge their family and cultural roots, and who never forget where they come from.

Readers may remember I wrote my first book, ‘Freedom after the Sharks’, this was a non-fiction book on the tribulations of my life, from birth to entrepreneur, detailing the emotions of what being a child can really entail, I recall the first time I ran away from home, people have always said to me ‘you have always held an old head on young shoulders’, it is funny how you remember these statements.

I recently purchased a DVD from Amazon called Lion. The story of Lion, is up for six Oscars, including best picture, it tells the story of how, in 1986, Saroo, an illiterate, impoverished five-year-old in rural central India, got separated from his brother at a railway station in Burhanpur, and accidentally ended up alone on a train that took him almost a thousand miles to Kolkata (then called Calcutta). Unable to speak Bengali, and unaware of the name of his home town, he had no way to return. He lived as a street urchin and survived on his wits and scraps of food. He was later taken in by an orphanage, and was eventually adopted by an Australian couple, Sue and John Brierley, who took him to start a new life in Tasmania.

The trailer for Lion:

The saddest thing to see is how quick some of these people forget where they come from to a point that they feel ashamed to talk about their past and how they arrived to where they are now. I think this goes beyond sad because such stories can serve as a very valuable tool to encourage other people who have also embarked on a journey to pursue a better future. Why does this happen? What makes these people “forget” where they come from?

When people go through hardships in life, they often become resentful and frustrated for having struggled more than others. Even when they make it big, they are selfish, arrogant, boastful, disrespectful, and so on. It seems that in the way to pursuing a better future, their hearts were hardened by the circumstances they had to endure.

It is understandable that suffering and pain can cause any person to feel the most negative emotions; the difference is in getting over them, particularly when people’s goals have been satisfactorily met. Life is hard, no doubt. Fortunately, we can learn to be better people without forgetting where we come from.

According to Railway Children, it is estimated that a child runs away from home or care every five minutes in the UK. That’s 100,000 children every year.

Research shows this can happen to anyone, with children running away from affluent homes as well as low-income households. Running away is slightly more common among girls than boys.

The study estimated that of the 18,000 children under the age of 11 who run away for the first time, 6,000 are less than eight years old.

“It is very worrying that a small number of people at a very young age become detached from their families, their schools and their communities,” said Professor Stein. “They are outside the system completely.”

The research also reveals that 21 per cent of young people living in step-families had run away once, compared to 13 per cent in lone-parent families and 7 per cent of those living with their birth families.

Four out of five children said they ran away to escape family conflict, violence, or abuse. Children who ran away before the age of 11 were most likely to have experienced a death in the family or their parents’ divorce. Most children who ran away from care were runaways before going into care.

Ian Sparks, chief executive of The Children’s Society, which took part in the study, said: “The sheer scale of the problem tells us we have a crisis on our hands. It means in every classroom, in every school the chances are at least one child will run away in the next year.

“When children feel alienated and rejected, then running away can seem some sort of solution.”

He added: “This issue cuts across class boundaries – children are almost as likely to run away from a leafy suburb as an inner-city estate. The outcomes of ignoring their cries for help may be terrible.

“We spoke to a small but significant number of children who had been completely detached from any form of help and support for over six months. These are the children that no-one notices when they disappear.”

Children are often running away from problems at home or at school. Some are dealing with very serious issues at home, such as neglect, drug and alcohol addiction (their own or their parents’), mental health problems, violence and abuse. A few children are even forced to leave home by their parents or carers. Others are trying to escape common problems such as bullying, relationship difficulties, loneliness or family breakdown.

Many children run away on the spur of the moment, without any forward planning – meaning that they probably have not thought about where they will go, where they will sleep, or how they will manage to support themselves.

This means that many children end up on the streets, where the problems they face are often even worse than those they have endured at home. In many cases, children and young people who end up alone on the streets are at risk of sexual exploitation, drug and alcohol dependency, abuse and violence.

Here is a great video on parenting and runaway children: Runaway teens – Parentchannel.tv

Why do teens run away from home? We look at some of the reasons, the signs to look out for, and what you can do if you’re worried your teen might run away.

If your teenager has run away and decides to return do not expect all the problems to have disappeared. Discuss what returning home might be like before they come back so that neither of you have any false expectations.

Encourage them to talk to you about any problems they are facing and be prepared to listen. Be aware that some things that might have happened to them since they have been away may be difficult to talk about. Some local organisations offer mediation services which might be able to help and be prepared to make some concessions and meet your teenager halfway.

At first your teenager may get in touch but be unsure about returning home, you may have your own concerns about them coming back to your home as well. You may feel you need some time to sort things out in your mind. In this case it may help if a close friend or relative could allow your teenager to stay. You will then be reassured they are safe and you can start to talk things through at an agreed meeting point – somewhere that feels comfortable for both of you.

• Give each other space
• Be prepared to compromise
• Recognise it is going to take time to sort things through.
• Get help with talking things through.

It is very important to have people in your life who you love and trust, people that you can reach out to for advice and to keep a reality check on how you are coping with life. Your group may consist of two or more people who you highly trust and confide upon. Never forget where you come from will keep you grounded and in touch with reality. Embrace your life and love the people who have helped you to be where you are now, life is a journey, there are always ups and downs, the important factor to always remember is whatever the problem is or maybe ‘never, never, never give up’. You will recognise life is incredibly precious and the people you love and trust on this journey, family or friends are equally as precious.

A great quote in Chapter 1 of my book, ‘Freedom after the Sharks’ by Henry David Thoreau:

“Every child begins the world again”

10 books that have influenced my life

Reading has a way of making an impact on our lives and changing the way we think, observe and ultimately influences our decisions. I reminisce beautiful moments that I would spend with my Grandfather whilst he would be reading and hoping I would sit with a book he had particularly chosen for me to enjoy the sunny afternoon in the New Forrest rather than be the inquisitive Grandson, asking him about every chapter of my Grandfathers book. ?

When I discovered reading and the journeys it took me on, I consumed books day and night. Despite the lights out rule that applied at 7.30pm every night and the threat of grandparental disapproval, I continued to read under the covers with my bedside lamp at my elbow.

The quote by Alex Haley, ‘Nobody can do for little children what grandparents do. Grandparents sort of sprinkle stardust over the lives of little children. Is so true. If you have ever turned to your Grandparents you will know how wonderful grandparents can be. I will never forget the special moments of reading and learning with my Grandfather and Grandmother.

I have been reading a lot recently. There are so many books that touch and influence my life. They have not only influenced me but instigated a lot of positive difference in my life. I believe if they can drive so much difference in my life, they will do the same to you. Some of these books unearth philosophies, drive innovation, creativity, spirituality and could be beneficial to your personal and career growth.

You do not need to head for the contemporary Best Sellers shelf for an excellent read. I have always taken the stance looking for acknowledged classics within the literary canon is a near certain way to find books which deserve to be on your bookshelf.
Reading, learning and consuming information and ideas is now a big part of my destiny and purpose. Some books change you more than others. My rule of thumb is that if I get one good idea, it is one book worth reading.

This tactic has worked well for me over the years, and the following 10 books are from my collection. All make for excellent reading and for different reasons, and I consider each one to be a classic worthy of anyone’s time. If you love reading, or want to take it up, these are all perfect books for current new insights and inspiration.

1. How To Fly a Horse – Kevin Ashton

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.
Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

2. The Innovators – Walter Isaacson

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and a guide to how innovation really works.
What talents allowed certain inventors and entrepreneurs to turn their disruptive ideas into realities? What led to their creative leaps? Why did some succeed and others fail?
In his exciting saga, Isaacson begins with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He then explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee and Larry Page.
This is the story of how their minds worked and what made them so creative. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative.
For an era that seeks to foster innovation, creativity and teamwork, this book shows how they actually happen.

3. Creativity Inc – Ed Catmull

As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.
Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired―and so profitable.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios―into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture―but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’

4. Creative Confidence – Tom & David Kelley

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.”

5. The Organised Mind – Daniel J. Levitin

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.
The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more–and faster–decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up.
But somehow some people become quite accomplished at managing information flow. In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel–and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time.
With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives. This Is Your Brain on Music showed how to better play and appreciate music through an understanding of how the brain works. The Organized Mind shows how to navigate the churning flood of information in the twenty-first century with the same neuroscientific perspective.

6. Animal Speak – Ted Andrews

Ted Andrews is best known for his work with animal mysticism and for his bestselling Animal Speak: The Spiritual & Magical Powers of Creatures Great & Small. Certified in basic hypnosis and acupressure, Andrews was also involved in the study and use of herbs as an alternative path in health care, focusing strongly on esoteric forms of healing with sound, music, and voice. In addition to his interest in metaphysics, Ted was a trained pianist and often used the Celtic harp, bamboo flute, shaman rattles, Tibetan bells, Tibetan Singing Bowl, and quartz crystal bowls to create individual healing therapies and induce higher states of consciousness.
The animal world has much to teach us. Some animals are experts at survival and adaptation, some never get cancer, some embody strength and courage while others exude playfulness. Animals remind us of the potential we can unfold, but before we can learn from them, we must must first be able to speak with them.

7. In The Praise of Slowness – Carl Honore

We live in the age of speed. We strain to be more efficient, to cram more into each minute, each hour, each day. Since the Industrial Revolution shifted the world into high gear, the cult of speed has pushed us to a breaking point. Consider these facts: Americans on average spend seventy-two minutes of every day behind the wheel of a car, a typical business executive now loses sixty-eight hours a year to being put on hold, and American adults currently devote on average a mere half hour per week to making love.
Living on the edge of exhaustion, we are constantly reminded by our bodies and minds that the pace of life is spinning out of control. In Praise of Slowness traces the history of our increasingly breathless relationship with time and tackles the consequences of living in this accelerated culture of our own creation. Why are we always in such a rush? What is the cure for time sickness? Is it possible, or even desirable, to slow down? Realizing the price we pay for unrelenting speed, people all over the world are reclaiming their time and slowing down the pace — and living happier, healthier, and more productive lives as a result. A Slow revolution is taking place.
Here you will find no Luddite calls to overthrow technology and seek a preindustrial utopia. This is a modern revolution, championed by cell-phone using, e-mailing lovers of sanity. The Slow philosophy can be summed up in a single word — balance. People are discovering energy and efficiency where they may have been least expected — in slowing down.
In this engaging and entertaining exploration, award-winning journalist and rehabilitated speedaholic Carl Honore details our perennial love affair with efficiency and speed in a perfect blend of anecdotal reportage, history, and intellectual inquiry. In Praise of Slowness is the first comprehensive look at the worldwide Slow movements making their way into the mainstream — in offices, factories, neighborhoods, kitchens, hospitals, concert halls, bedrooms, gyms, and schools. Defining a movement that is here to stay, this spirited manifesto will make you completely rethink your relationship with time.

8. When Pride Still Mattered – David Maraniss

In this groundbreaking biography, David Maraniss captures all of football great Vince Lombardi: the myth, the man, his game, and his God.
More than any other sports figure, Vince Lombardi transformed football into a metaphor of the American experience. The son of an Italian immigrant butcher, Lombardi toiled for twenty frustrating years as a high school coach and then as an assistant at Fordham, West Point, and the New York Giants before his big break came at age forty-six with the chance to coach a struggling team in snowbound Wisconsin. His leadership of the Green Bay Packers to five world championships in nine seasons is the most storied period in NFL history. Lombardi became a living legend, a symbol to many of leadership, discipline, perseverance, and teamwork, and to others of an obsession with winning. In When Pride Still Mattered, Pulitzer Prize-winning author David Maraniss captures the myth and the man, football, God, and country in a thrilling biography destined to become an American classic.

9. More Human – Steve Hilton

Government, business, the lives we lead, the food we eat, the way our children are brought up, the way we relate to the natural world around us – it’s all become too big and distant and industrialised. Inhuman. It’s time to do something about it. It’s time to put people first. It’s time to make the world more human.
Steve Hilton, visiting professor at Stanford University and former senior adviser to Prime Minister David Cameron, believes that the frustrations people have with government, politics, their economic circumstances and their daily lives are caused by deep structural problems in the systems that dominate our modern world – systems that are broken because they’ve grown too far from the human scale. He shows us how change is possible, offering the latest research, compelling stories and case studies from all over the world across industry, politics, education, design and social action to show us what can happen when we make our world more human. This book is a manifesto and call to action for a more local, more accountable and more human way of living that will make us more productive, more fulfilled and ultimately happier.

10. Daily Rituals – Mason Currey

The working methods presented in Daily Rituals are so diverse as to offer no easy formulas (or what are now known as “productivity hacks”). It’s a string of lifestyles that are often eccentric, but always human. If we want to emulate Franz Kafka or Jane Austen should we copy their routines or find the routines that are right for us, which is to say the routines that are us? Isaac Asimov had an impressive schedule, but he credited it not to self-discipline but to his father’s sweet shop, in which he assisted as a child, which would open at 6am and then not close until 1am. “You’re who you are,” advises Bernard Malamud. “Not Fitzgerald or Thomas Wolfe.”
For most of us, our routines are imposed from the outside. They come from our employer or our family circumstances. They are the structure we rail against, the cage we dream of escaping. But is escape really so simple as just waking up each morning with no plans? Isn’t that just as terrifying? Or is freedom simply being able to reinvent your life around the work that you do, if that is also the thing you enjoy. “It’s not my work,” objects Stephen Jay Gould, quoted in his Daily Rituals entry. “It’s my life. It’s what I do. It’s what I like to do.”

Reading, learning and consuming information and ideas is now a big part of my destiny and purpose. Some books change you more than others, this is why I wrote “Freedom after the Sharks”, and more recently: “Meaningful Conversations”.

These 10 books were key to helping me change my life. I rediscovered hope for my future. I found my courage, strength, and my self-belief. I hope that by reading these books, you will find the same inspiration and motivation to take up the challenge and change your life.

Let us remember this great quote by Malala Yousafzai:

“One book, one pen, one child, and one teacher can change the world.”

Do we live in a current economy where we have no customer life time value?

customer-lifetime-value (1)With the ever-changing and fast-speed of the internet and technology, every company and product is interested in selling products and services, but are we missing something?

Research shows that in industry, students have been barraged by an ongoing stream of news and facts, stretched over years, if not decades across what motivates customers to buy. Its ‘customerising’, gearing a company up to focus exclusively on your customers that matters, you need to build a customer-driven company, the results speak for themselves a company that focuses on its customer’s needs will embrace customer loyalty, increased performance and a healthy bottom line.

In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company’s inventory but its customers… that matters!

The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. When applied to e-commerce, this means that 80% of your revenue can be attributed to 20% of your customers. While the exact percentages may not be 80/20, it is still the case that some customers are worth a lot more than others, and identifying your “All-Star” customers can be extremely valuable to your business.

Taking CLV into account can shift how you think about customer acquisition. Rather than thinking about how you can acquire a lot of customers and how cheaply you can do so, CLV helps you think about how to optimize your acquisition spending for maximum value and not minimum cost.

Some seasoned entrepreneurs may say “break even” or some other number is the most important metric, but I believe “lifetime value” is perhaps the most significant measure to benchmark. I also know it is one of the most overlooked and least understood metrics in business, even though it is one of the easiest to figure out.

Customer journeyWhy is this particular number so important? Mainly because it will give you an idea of how much repeat business you can expect from a particular customer, which in turn will help you decide how much you’re willing to spend to “buy” that customer for your business.

Once you know how often a customer buys and how much he or she spends, you will better understand how to divide your resources in terms of customer retention programs and other services you’ll need to keep your customers, and importantly – keep them happy!

Once you have some idea of the lifetime value of your customer, you have two options in deciding how much to spend to acquire him or her:

1. Allowable acquisition cost: This is the amount you’re willing to spend per customer per campaign — as long as the cost is less than the profit you make on your first sale. This is a shorter-term strategy that makes the most sense when cash flow is a concern.

2. Investment acquisition cost: This is the cost you’re willing to spend per customer knowing that you’ll take a loss on an first or even later purchase. But you have the cash flow and other resources to absorb your initial marketing investment with this longer-term strategy.

The point is that you’ll never know how to develop an optimal marketing budget unless you know what the return on your investment needs to be. This knowledge is vital because it will help you make marketing decisions based on the reality of your own numbers and not the promises of some new media program.

Knowing lifetime value also lets you see how, or if, you can discount. It will help you avoid the potentially disastrous effects of discounting when your business needs cash flow to survive. In addition, you will find innovative ways to build value upfront and create offers that drive enough volume to support and eventually increase your overall lifetime value number.

So take some time to work the numbers in the very simple lifetime value equation, especially if you’re still in the planning stages for your business. Remember to build in some variation and see if your current plans support the numbers you come up with. If so, that’s great. If not, that’s also great because you’ve determined on paper what you need to change to make your numbers work.

Investing to earn the loyalty of your customers often requires trade-offs—you must decide which of the many investments you could potentially make will result in the greatest return. A clear understanding of your company’s loyalty economics will help you make those decisions. It will give you a quantitative basis for investments in long-term customer assets and provide a defense against the short-term, sub-optimal, “quarterly earnings” mind-set that often tempts leaders to generate “bad profits.”

It is possible to calculate loyalty economics with great precision, if you have the resources and the tools to do so. If not, you can also make rough estimates that can help guide decision-making. This page describes a relatively simple way to get reasonable, rough estimates of the potential value that can be created by improving your company’s Net Promoter score and earning the loyalty of more of your customers

Share of wallet and number of products purchased: calculate how the annual purchases of your promoters, passives and detractors vary. This will help you estimate revenue differences. If you have actual revenue per customer, you’ll be able to estimate more precisely, of course.

In the end, it’s the lifetime value numbers that will determine the ultimate success of your company.