Why differentiation matters

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Potentially we have seen the biggest political landscape change in 2016, most recently with the news that Trump has been voted in as US president. This follows closely in the wake of Brexit and there is no doubt that this is the end, I am sure there are many more twists and turns to come. We are in an unprecedented period of accelerated global change which leaves the business community in limbo with a strong feeling of uncertainty.

Companies are in a challenging period, as the Chinese say: ‘We live in interesting times’ – seizing competitive advantage has never been so important for any size of company. With so much change it is difficult to ascertain what this purported change will mean for business, however, irrespective of the national and cross border challenges, it is important that entrepreneurial drive, spirit is maintained because SME’s who are driven for success will be trend setters that find new and unexpected opportunities from this geo political unsettlement.

It is this very flux that creates opportunity. Change favours the strategic, the agile and those who are prepared to shrug off the status quo, to adapt to change and potentially disrupt their traditional business model to turn adversity into success.

Predicting the future and identifying trends becomes critical to achieving competitive advantage and success. Leaders need to think strategically, creatively and most importantly, quickly. Organic growth is not the only solution; indeed, strategic partnership, joint collaboration and M&A moves centre stage in these disruptive times. Seeking efficiencies is no longer enough, they need to understand, predict and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. For businesses to thrive, this must become second nature, business owners have to be in tune with the economic and business jungle drum, it is then they will be able to act with the speed required to create competitive advantage.

Product differentiation is essential too. It allows the seller to contrast its own product with competing products in the market and emphasize the unique aspects that make its product superior. When utilised successfully, sellers gain a competitive advantage by demonstrating why their products are unique.

Standing Out
A company can set itself apart from the competition in two ways: through cost leadership or through product differentiation. Cost leadership emphasises saving money and appeals to those who are on a budget. Product differentiation focuses on providing quality.

Product Differentiation Strategy
A good product differentiation strategy may gain brand loyalty, which is paramount to any successful business. This strategy focuses on a buyer’s perception of value. As long as the seller continues to provide high quality, the customer base will remain strong. Today’s financial climate contains businesses in an intensely competitive market. If a product does not have consistently high quality, consumers will turn to competitors. Creating a product that is unique will not be enough to gain the competitive advantage of product differentiation if the buyer does not value what the seller is differentiating on. When you build your business and have your differentiating feature, you have to make sure it’s something people want. Too many businesses have failed because they built something for their needs but forgot to check if other people were having the same problems.

How do you make sure you’re building something people want? Here are a few ideas:

– Ask people who could potentially be your customers/users.
– Set up a launch page explaining your UVP. Ask for an email address for an early invite. If you don’t get a lot of responses, don’t build it.
– See if there have been any previous attempts to build what you’re proposing.
– Learn about the problems people have with current offerings and determine if your solution is compatible

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Of course, differentiation is not without its pitfalls. Here are 7 things that you need to avoid.

1. Uniqueness that is not very valuable
Just because something is unique doesn’t mean that is has a higher value. Focusing on a characteristic that is either unwanted or not able to be perceived by the buyer will be a waste of time and money.

2. Diminishing returns of differentiation
You might start off with a clear strategy to offer the very best customer service in the industry. This is a good strategy to pursue, but at some point it will hit the law of diminishing returns. Once you become too differentiated, you leave yourself exposed to a competitor that can offer the right level of differentiation at a lower cost.

3. Too expensive
Differentiation allows you to charge higher prices because customers are willing to pay more for products that better suit their needs. However, if you charge too much for your differentiated product, your customers will quickly find an alternative.

4. Ignoring Signalling Criteria
Many companies refuse to invest in marketing or advertising because they believe their superior product is enough to attract significant buyers. However, if you are selling to inexperienced customers or buyers that don’t understand the difference in value of one product from another, you leave yourself exposed to a company that offers a product that is lower value but has a better understanding of signalling.

5. Not understanding costs
Differentiation often requires that you invest heavily in the areas that you are looking to set yourself apart. However, if you don’t fully understand how your direct costs, the price you are able to charge and the buyer’s perceived value are all interrelated – you will not be able to create sustainable differentiation.

6. Focusing too much on the product and not the bigger picture
A company that is focusing on creating a differentiated product will usually focus too much on their own physical product and not enough on the bigger picture of how that product fits into the world. There are many ways to differentiate a product, a lot of which aren’t directly tied to the product at all. It’s important that you fully understand how your product fits into the larger ecosystem.

7. Not understanding the customer
And finally, if you don’t fully understand who you are selling to, their problems and what they value in your product, you will end up creating a product that isn’t really differentiated at all. This leaves you exposed to competitors who actually do understand the market and can focus on meeting the specific requirements of the customer.

As Venus Williams once said:

“You have to do things right to stay in business, and that’s not easy, and that’s a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.”

Bringing corporate culture and values to life

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Earlier in the year I was discussing the subject of corporate culture and the role of boards with my business partner in the US, Mark Herbert – this is a particular hot button for both of us and discussing cross border challenges and perspective’s can create great discussion.

I shared a culture program with Mark that was executed some 12 years ago and importantly the outcomes, Mark commented that this program was way ahead of its time even today, so I commented so what was the problem with adoption 12 years ago and what is the attributed cost to business today of company’s that still reject corporate or company culture?

Mark commented; ‘If values are to be more than just words on a poster they need to be translated into a set of expected behaviours that are meaningful to the company and those who work there.

Culture is much more about people than it is about rules. Codes of conduct are a baseline; a culture is created by what you do rather than what you say. The alignment and consistency of behaviours of leaders, and how they communicate through words and actions is the essential starting point.

Large organisations, particularly those with global reach, will have sub-cultures which can reflect different geographies, business units and remits. Nevertheless it is realistic to aspire to a common set of expected behaviours based on company purpose and values.
Human resources (HR) has an important role to play in embedding the values in the business. Where there is a separate ethics and/or compliance function the effectiveness is enhanced through close collaboration with HR. Aligning HR policies and processes with the values is a critical step in driving culture. There is a duty to invest in building HR and a people management strategy and capability which focuses on leadership and management culture, and embedding cultural values across all levels of the organisation. The board must work closely with the HR function to create the appropriate organisational culture through aligned strategic human resources management practices, from recruitment, induction, training initiatives, leadership development, performance management resourcing and succession.’

The challenge for boards is how to coordinate across the organisation and build a holistic approach to addressing culture. One large UK bank has recently tasked a number of its business divisions to work together to provide a single report of cultural indicators to the board. The individual functions each track many different data points in relation to behaviour and culture across the bank. Discussion at the board is focussed on a small number of the most meaningful measures that provide crucial insight and can be tracked over time. The chairman is confident this is a significant step in helping the board perform its role in seeking assurance on culture.
Those boards reporting that values, behaviours and culture were rarely discussed, explained that company culture is intrinsic and expected behaviours are understood by all and do not need to be articulated. This may be a result of a long established culture, a sense of complacency or a reluctance to address the subject because it is perceived as difficult to pin down.

Recent research shows that cultivating speak up and whistleblowing policies can lead to an increased level of trust within organisations. Trust is key in influencing the culture of a business. One way to increase trust is through the continuous development of visible policies to encourage transparency around possible bad practice.

This means developing collaborative policies that allow people to speak up, a well-organised set of procedures and an effective system of response to concerns that arise.

Also critical to success is the independence of channels through which whistleblowing information flows. Issues that can affect this include anonymity, the seriousness with which management treat those who speak up and legal issues.

When communication channels are developed effectively, evidence shows that speaking up becomes more engrained in the organisational culture. Measuring the effectiveness of a whistleblowing policy can also be useful to boards in assessing how effectively a culture is embedded.

A healthy ‘speak up’ culture breaks down the barriers than can often exist between the workforce and the board. External publication of the data can also give investors confidence that a genuine culture of openness exists and where it does not that the board knows about it. Demonstrating how the policy is working can also inspire employees to speak up in other ways and the culture becomes self-reinforcing.

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Here are 4 basic tips for bringing your values to life:

1. Put values front and center.
It can be easy to lose sight of company values when focused on the task at hand. Values should guide all aspects of business, from the decisions we make to the talent we source to the way we interact with customers. Values cannot be applied if they are not embedded .

2. Hire based on values.
Building a workforce that lives and works by the company moral code starts with hiring based upon values. For each of the company’s values, develop a list of questions designed to assess a candidate’s character and potential fit.

3. Work (and play) by values.
The best way to bring organizational values to life is to model them. In other words, do not just let them sit on the wall and call it a day. Live, work and play by them on a daily basis.

4. Reward and promote values.
Last, but certainly not least, promote organisational values by rewarding behaviors that demonstrate them. Do not hesitate to publicly reward someone for exhibiting behaviors that are in line with the company’s character. Not only does this make the individual feel good, it also pushes the rest of the company to follow suit.

Finally, defining specific, behavioral examples helps clarify the intention of each value. For instance, a team value of “service excellence” can be interpreted in many ways: Is the customer always right? Do we provide excellent service at any cost? Do we serve external customers before internal customers? Are inquiries answered within an hour, a day, or a week?
If you really want your values to stick with your team, involve team members in the process of clarifying the values. People are committed to what they help create, so let them interpret the values and define behaviors (within your acceptable boundaries).

Facilitate this by asking these four questions:

1. What do our team values mean to you?
2. How do these values make you feel?
3. What specific behaviors do you think best demonstrate these values?
4. What could you do differently to better reflect these values in your work?

In answering these questions, your team will express specific behaviors that will bring your values to life!

As Laura Schlessinger once said:

“Values are principles and ideas that bring meaning to the seemingly mundane experience of life. A meaningful life that ultimately brings happiness and pride requires you to respond to temptations as well as challenges with honor, dignity, and courage.”

What It Takes To Become An Inspiring Author – Huffington Post interview

Today Huffington Post published the interview that Ehsan Khodarahmi (@eksays) held with me on being a writer, my first book (“Freedom after the sharks“) and my second one (“Meaningful Conversations” – to be published in January 2017). As you can understand, I’m very proud and happy to share it with you – enjoy!

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Having read a book called Freedom after the sharks by Geoff Hudson-Searle, I became curious to find out about the author of the book and to learn what drives him. Here are a few questions I asked him and I believe you’ll find what Geoff has to say quite interesting and inspiring.

Why do you write?

Like most writers, I write through experiences, my first book Freedom after the Sharks was a true story, the facts were that I was planning to write another book. Once a writer starts to put pen to paper the truth will run through them, at times it is impossible to stop. It’s not exactly a compulsion, but it really does come quite close to that. Writing makes sense of one’s world, which is what most of us want to do on some level or other.

Which authors do you admire most?

Some of the most powerful authors that have inspired me or touched my life have come from the business world. The first book was from my late Grandmother authored by T.A.B Corley titled Quaker Enterprise in Biscuits, Huntley & Palmers of Reading 1822 -1972, Mark H McCormack was a huge inspiration to me with What they don’t teach you at Harvard Business School, Paul R. Lawrence and Nitin Nohria with Driven, Stephen M.R. Covey with The Speed of Trust, Meister Eckhart with the book of the same name, Joseph Campbell and Hero with a Thousand Faces, Nicholas Sparks with True Believer, Richard Layard with Happiness, Carl Honore with In the Praise of Slow and Robert Greene with The 48 Laws of Power and Mastery.

Describe the route to ‘Meaningful Conversations’ being published…

I started as a writer with a non-fiction and Meaningful Conversations was always to be a fiction the book deals with the constant root cause of today’s plethora of life and business challenges. It explores the whys and wherefores of communications, strategy and development and growth in our ways of thinking and experiencing the world, and then uncovers a way ahead through 50 short stories based by MIT, Harvard, Stamford, Oxford and Cambridge research in to valuable timeless logic. It draws upon Eastern and Western wisdom and blends philosophy with pioneering new thought. Are you up for crossing the threshold? Here we find the answers to our pressing challenges.

In a few sentences please describe what this book is about?

This book demonstrates the relationship between communications (human-to-human), strategy and business development and growth. It is important to understand that a number of the ideas, developments and techniques employed at the beginning as well as the top of business can be successfully made flexible to apply. This book provides a holistic overview of the essential leading methods of techniques. It will provide you with a “hands on guide” for business professionals and those in higher education.

Where do you write from?

I live in London, United Kingdom however most of the creative origins for the book were established with my time in Arizona, United States of America.

Briefly, what led up to this book?

I was writing weekly on communications, strategy and development and growth as a different persona. The terms ‘Communications’, Strategy’ and Business Development and Growth’ have become overused during the last decade and have become devalued as a result. In this book, I aim to simplify these terms and to re-value management and leadership by addressing topics and subjects in each distinctive chapter.

What was the time frame for writing this book?

I wrote this book in direct response to being told that you cannot call yourself an author with only one book, thanks Lisa! Now I have produced my second book, I am being told you cannot call yourself an author with only two books. The time frame between Freedom after the Sharks and the release of Meaningful Conversations was approximately 3 years.

What were your one or two biggest learning experience(s) or surprise(s) throughout the publishing process?

You have to be yourself in your writing. You have to pick a genre that suits you as a person and you as a writer. There are enough obstacles for a new author, don’t create more for yourself, write in a style you are comfortable with. If you are not enjoying writing it, if you are not comfortable writing it, nobody is going to enjoy reading it.

Do not take it personally, I do read the bad reviews, writing is completely subjective you may have 1,000 people that love your perspective, genre and story but 3 people may just not get your point and they never will, you are in the creative industry accept criticism with a smile.

Books and publishing is such an up and down industry – you can be flavour of the month one minute and struggling the next, even when you have had a certain level of success. Until you have enough money coming in to be able to justify it to yourself, don’t give up the day job.

Everyone wants to live the dream and write full time, but it is a very difficult industry to get into and a very difficult industry to stay in. Learn to write around your day job in the beginning.

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Looking back, what did you do right that helped you break into writing?

I think it was what I did wrong that helped me break into writing. In life you survive. You move on but with a purpose. A great philosopher and friend in the US once told me that you are in this world by divine right and you have the right to reach your highest potential through your own uniqueness. I know so many people who are only in bliss when they are miserable. They blame their parents, their spouse, their family, the system, their employers and event friends.

You can do whatever you have to do to get past the challenges of writing and writer block etc., you can do it. The question is how much you want the right way, your dream or the purpose.

On that note, what would you have done differently if you could do it again?

Every audience has a different dynamic, a different rhythm, and a different reaction. The audience wants, needs, and expects pertinent, real-life information to enhance and support their lives and importantly what they’re facing. I believe it was my destiny in life to push things to the limit. You only get one chance to make an impression. I gave Meaningful Conversations every opportunity I had and I believed to be right book at the right time for readership, I am not sure I would change a thing given a second opportunity.

In what ways do you ‘service’ your books?

If one is fortunate enough to have one’s books taken up in a significant way, there is a tremendous amount to do in ‘servicing’ the books. Speaking opportunities, blogging, social media, interviews, PR, travelling and often attending book festivals and other events all over the world. Although it can be quite burdensome, it is always very interesting to meet the readers, and I think that is what keeps me going.

What advice would you give to an aspiring novelist?

Trust yourself and never give up. Be determined right to the end. You should always write about what you know and love. This is not just a matter of principle but solid writing advice. Editors and readers have a good understanding whether a book has a purpose, it is their intuitive know-how.

You have a story to tell that cannot be told by anyone else, in any other way, and if you’re talented and lucky and work hard, you will find the right way to tell it. In other words, be truthful to yourself and you can communicate the truth to others through writing. This is not to say that you cannot be creative, but rather that your voice, your true voice, is what will draw people in to your manuscript.

On another note it is quite possible that one publisher will reject your book for a number of reasons while another loves it for those very same reasons. The trick is to secure a great editor and find a publisher whose interests align with yours.

My advice is to write a book and then immediately go on to the next one and to the one after that. In other words, the more you write, the better you will become.

Best piece(s) of writing advice we haven’t discussed?

Always, in every place across the world, people have written. Writing has not changed since the Roman days. Writing affords me a chance each and every day to just sit with my thoughts and be still. I live in a very busy city with people everywhere on mobile devices, and I love that. But I also think it’s important to sit and be quiet, to reflect and to use creativity with yourself and your thoughts. Writing for me is very meditative and calming, and helps to keep me peaceful in a very frantic world.

Every writer is influenced by everything they’ve ever read or seen. All the books and news articles that have passed through your hands have also somehow made their way into your thoughts, whether you are aware of it or not. I love that idea. I love to think that when I write, I am in some ways sitting down with all the books I have ever read, and in some ways, sitting down with the writers who wrote those books. I like to think that I’m connected to a long line of people just like me; people who also loved to write with the ability to leave a legacy of my work that someday will be read and hopefully inspired upon by others.

What’s next?

As my good friends and colleagues constantly remind me on a daily basis, I must write version 3.0. I do have some quite amazing and credible ideas. This is in my thoughts and given the time I am sure it will come. I need to be in a creative space with my notebook and some great coffee. It will happen! Outside of 3.0, I am enjoying my weekly blog writing, spending time with fellow authors, sharing experiences, PR, interviews, and of course my day job which is always challenging and interesting, never ceases to amaze and surprise me in life.

Meaningful Conversations will be available via Amazon in late Janauary 2017. I hope this interview with Geoff Hudson-Searle proved to be helpful to you if you’re planning to write your first or even second book.

ehsan khodarahmi – Follow Ehsan Khodarahmi on Twitter: @eksays

To download this artical in PDF-format, click HERE.

This interview was originally published on 6 December 2016 by Huffington Post UK here: http://www.huffingtonpost.co.uk/ehsan-khodarahmi/what-it-takes-to-become-a_b_13200850.html

Is virtual communications revolutionising work or are two heads better than one?

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There really is no replacement on the value of face-to-face interactions. It breeds human connection, strengthens trust and builds credibility. But traveling to face-to-face meetings may not always be feasible, economical or the best use of time. Communicating over email, text or phone works but often these messages get misinterpreted and the personal connection may be lost. Over 90 percent of how we communicate is through nonverbal gestures and facial expressions and that simply does not translate over asynchronous communication mediums.

As most successful executives and management have said for years, there’s no substitute for the face-to-face meeting. Even with today’s quickly evolving technology, the old cliche of “putting a face to the name” still holds true. In-person interaction fosters positive connections, forges better relationships, and encourages better internal collaboration.

This presents a dilemma for entrepreneurs and executives who are forced to run their businesses, manage their teams or connect with far-flung executives while on the road. Despite all of our technological advances, it is still impossible to physically be in several places at one time.

A video from your CEO, group chatting with colleagues in a different office, and becoming part of the generation of ideas without having to go to endless meetings, but in todays business is this really effective as we are to believe?
In corporate and business life, closed door meetings and endless conversations that never seem to lead to anything positive, Silos, bad organisational structure, bunkers with employees separated by title or geography. Brilliant ideas overlooked because there is no method of communicating them to the people in charge and those people that can make an informed decision. The other issue is remote workers left out of the communication loop, feeling isolated and unmotivated. These are just some of the problems facing organisations today. And they are stifling productivity and innovation.

However, Facebook are looking to revolutionize this with their new product Workplace’ which combines business and personal social media benefits to employees on one platform with such features as News Feed, Groups and Chat. Some of you may remember some time ago I wrote a blog called “Can you merge your business life with your social life?”
These days the technologies that exist to allow most meetings to be held virtually. From conference calls, to web conferencing, and lately even video conferencing, there are many different options to choose from in determining what type of meeting to run.

In addition to saving time online meetings are also more environmental friendly due to the reduction in the carbon footprint resulting from less traveling to and from meetings. However, there are times when in person meetings are vastly preferable to remote meetings and vice versa. Sometimes the two can be used in parallel. MeetingKing, the meeting facilitation and documentation tool, has the distinct advantage of being able to support both online and face to face meetings.

Virtual meetings (also referred to as online meetings or remote meetings) are an excellent option for when distances between participants are very great. These meetings can be more time-efficient because travel time is significantly reduced. These meetings can enhance productivity in your business, especially when MeetingKing is used to prepare the agenda, write the minutes and keep track of tasks. In support of online meetings, MeetingKing can be effectively utilized in combination with Skype, Webex, GotoMeeting, MeetingBurner and other similar tools. The conference login details may be entered into the location field of the meeting invite, so that all participants are aware of how to access the meeting, and can find this information quickly. Another example of all information in one place.

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However, there are some situations where online meeting simply will not be the enabler for effective communication and collaboration. In particular, sensitive meetings relating to human resource matters such as grievances, disciplinary action or one-to-one meetings with employees should almost always be held face to face, especially if they involve the sharing of difficult decisions.
In addition, if a meeting involves a presentation or demonstration of any kind, or brainstorming using a physical whiteboard, inviting some participants to a conference call won’t work either. These callers will get lost when they can’t see the props that the other attendees are referring to. In this case, only an in person meeting or at the very minimum, a video conference will suffice.

Body language tells us a lot about what others are thinking. It is a key component of communication. In any situation where it is important to be able to gauge what a person is thinking not just by what they are saying, but also through their body language (yes, sometimes these do not say the same things!) anything other than a face to face meeting may prove to be inadequate.

Even if you have an effectively operating distributed team and run your organization exclusively with remote meetings, an occasional in person meeting is highly recommended. It will foster team spirit and on-line interaction is easier after you have met a person face to face.

Advantages of meetings:
In business organizations meetings are used for a variety of purposes. There are some advantages of meeting which are stated below:
1. Democratic process: Meeting is a democratic process of taking decision. Noone can blame the other for the decision because it is taken in presence of all the members.
2. Improve decision: Because every matter is discussed, pros and cons and nothing is left over unconsidered. Proverb says: ”Two heads are better than one.”
3. Participative management: All the departmental heads and supervisors may sit together for taking decision.
4. Help in co-ordination: Meeting can help for co-coordinating the work as a whole because all the parties or members are presented in the meeting.
5. Covey information to a large gathering: Meeting can convey information for all departments. Besides the presented members exchange their views, idea, opinion and feeling at a large gathering.
6. Others: Provide necessary information to a group of people, report on some incidents or activities, create involvement and interest, formulate policies etc.

Disadvantages of meetings:
There are some limitations and disadvantages of meetings. These limitations and disadvantages are discussed below:
1. Time consuming: Meeting takes much time to take decision. We know that to hold a meeting is very time consuming.
2. Costly: It is too expensive. Because the company has to decorate the conference room, pay the T.A. and D.A. to the members, pay for cards etc.
3. Formalities: There are many formalities to hold on a meeting. Agenda, minutes, regulations are needed for a valid meeting.
4. Difficult to control: Sometimes it becomes very difficult for the speaker or chairman to control over the meeting because proverb says, “Many men, many minds.”

Preconditions of a valid meeting:
A valid meeting should have the following elements:
1. Legal objectives: Any meeting must have legal objectives. Meetings on illegal or unethical purposes cannot be valid in the eye of law.
2. Convened by proper authority: A valid meeting should be convened by the proper authority of the company.
3. Serving proper notice in proper time: Notice of a meeting must be served timely by maintaining rules and regulations of the companies act.
4. Presence of authorized persons: To make a meeting valid person who is entitled to present in a particular type of meeting should be present in the meeting.
5. Presided over by a chairman: A valid meeting should be presided over by a chairman who will be selected by the members.
6. Specific agenda: A detailed agenda should be prepared before the meeting and the meeting should be operated by following agenda.
7. Quorum: Quorum is the minimum number of persons that must be present in the meeting to make it valid.

A final summary of thought, I think there needs to be a balance of video conference, virtual tools, email, social media and collaboration tools for communication and why would you even contemplate using these tech-tools without full intimacy of the relationship in the first instance. What ever happened to picking up the phone? Or meeting people and talking to someone face-to-face? Or do we not have time?

There is an interesting saying: “Two people may be able to solve a problem that an individual cannot.” The origin is from this proverb which was first recorded in John Heywood’s “A dialogue conteinyng the nomber in effect of all the prouerbes in the Englishe tongue, 1546:” Some heades haue taken two headis better then one: But ten heads without wit, I wene as good none. ‘Head’ here means ‘mind’, as opposed to heart or spirit. The notion of two being better than one, although not specifically two heads, was also expressed in the Bible; for example, this chapter from Ecclesiastes, 4:9, in in Miles Coverdale’s Bible, 1535:

The moral to the proverb is:

“Therefore two are better then one, for they may well enioy the profit of their labour.”

The post-BREXIT landscape: what does it really mean?

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The pre-hype to the EU referendum caused the people of Britain (myself excluded) to vote for a British exit, or Brexit, from the EU in a historic referendum on Thursday June 23, 2016.
I personally attended several high profile events before the EU referendum vote to hear senior Fortune chairman’s and ministers of government provide their expert predictions and visions on the likely probability of the vote and the outcome for the UK economy.

The London-economy for small businesses, investment and growth, was put into hold, postponement or cancellation, which effected many businesses and the economy: in August the FTSE 100 hit a two-week low as investors withdraw a record £3.5bn from UK investment funds, the retail price war emerged with sales for the company Asda falling by 7.5 per cent in the three months to 30 June – its worst quarterly performance on record and noticeable recorded as the worst ever month for billings in the software, media, support services and engineering sectors.

The outcome of the BREXIT’ prompted jubilant celebrations among Eurosceptics around the Continent and sent shockwaves through the global economy.
Up until June 23, London was pretty sure of its place in the world. Building on its centuries-old position as a trading hub, it had become increasingly confident as a cultural centre as well as, in recent years, a hotbed of technological innovation.
The referendum vote in favour of Britain’s exit from the EU pulled the rug from beneath the feet of the city, one of the few parts of the UK that had voted definitively (60 vs. 40 per cent) in favour of remaining part of the bloc.

Though it will take years to discover and negotiate exactly what Brexit means in practice, many Londoners felt an instant instability, both personally and professionally and on two fronts: the uncertain outlook for Britain’s ability to sell unrestricted into the EU-wide single market; and the even bleaker prognosis for so-called freedom of movement.

For businesses, though, the bigger concern is about market access and the extent to which exporters will be able to retain anything of the seamless single-market access they currently enjoy. Nowhere is that more crucial than in London, where the dominant financial services industry and the ancillary sectors of law, accountancy and other professional services have ballooned over the past 30 years, in large part because of the capital’s status as Europe’s dominant financial hub.

Nonetheless, there are plenty of voices arguing that London’s role as one of the world’s main financial hubs will not be threatened fundamentally. That is partly because rival European centres have their drawbacks — being too small, with restrictive labour laws or lacking the stability of English law — but also because of an underlying confidence that London will adapt even if it does lose some business.
But as stated in my recent blog ‘The future of fintech and why London is the capital of the fintech universe’, London does possess other areas of growth: start-up financial technology, for example, which should be relatively unaffected by Brexit. London is the world’s most vibrant fintech hub. TheCityUK which continues to highlight the sector as a priority for expansion.

The mood in the City, as across the UK business environment, has undeniably been knocked by Brexit and the pervasive uncertainty on rules and regulations that will now follow, potentially for years to come. A weaker economic environment will make life tougher for many financial services operators, which is bound in turn to trickle down to the broader London economy.

Another consideration is an Asian intervention: the unusual publication by Japan’s foreign ministry of a Brexit paper. Japanese companies, it said, were huge employers in Britain, which took almost half of Japan’s investment in the EU last year. Most of that came because Britain is a gateway to Europe. The paper advised Mrs May to try to retain full access to the single market, to avoid customs controls on exports, to preserve the “passport” that allows banks based in London to trade across Europe and to let employers freely hire EU nationals.
These interventions worry Tory Brexiteers, who fret that having won a famous victory in June, they could lose the war. Their fear is that, given the choice, Mrs May and Mr Hammond will lean more to staying in the single market than to taking back full control of migration, money and laws. Mr Davis said this week that having access to the single market was not the same as being a member of it, and added that giving up border control to secure membership was an “improbable” outcome. But he was slapped down when Mrs May’s spokeswoman said the remark was only Mr Davis’s personal opinion. He also talked of retaining as much of the status quo as possible, not least in areas like security and foreign-policy co-operation.

The case for staying in the single market is simple: economists say this will minimise the economic damage from Brexit. A “hard” Brexit that involves leaving the single market without comprehensive free-trade deals with the EU and third countries would mean a bigger drop in investment and output. Brexiteers claim that many countries want free-trade deals and the economy is proving more robust than Remainers forecast. Michael Gove, a leading Brexiteer and former justice secretary, scoffed that soi-disant experts predicting economic doom had “oeuf on their face”.

britain_crossroads

Yet Mrs May is less complacent, acknowledging that it will not be “plain sailing” for the economy. Domestic business and financial lobbies are pressing to stay in the single market. As for trade deals, although she won warm words at the G20 summit from Australia’s prime minister, Malcolm Turnbull, she was told firmly by Barack Obama and others that bilateral deals with Britain would not be a priority. The climate for free-trade deals is not propitious these days, and Mr Fox’s department is bereft of experienced trade negotiators.
Mrs May has ruled out an early election and a second referendum. She refuses to provide a “running commentary” on her Brexit plans. And she insists she can invoke Article 50 without a parliamentary vote. Yet she is being urged by some to delay, since it would set a two-year deadline for Brexit that can be extended only by unanimity among EU leaders. In a thoughtful paper for the think-tank Open Europe, Andrew Tyrie, chairman of the Treasury committee, says the government should first decide what sort of Brexit it wants, adding that its leverage is greater before it pulls the trigger. He suggests waiting until the French election in the spring or even the German one in September.
Yet Mrs May might not be allowed to wait by her own party, let alone by fellow EU leaders eager to get Brexit out of the way before the European elections in mid-2019. The phoney war may soon turn hotter.

The Trillion dollar question is: is the UK now up for grabs?
I believe firmly that Brexit vote will fuel concerns in Westminster that the future of the United Kingdom is now in serious doubt.
The SNP warned during the campaign that if – as has happened – the UK overall voted to leave the EU but Scots voted to remain, Scotland would be taken out of the EU “against its will” and this could be the trigger for another independence vote.
There are also concerns in Northern Ireland about the implications of the Brexit vote for its relationship with the Republic of Ireland. Remain campaigners warned that a Brexit vote could herald the return of “hard” border controls between the North and South. The Irish government has said the future of the border is one of a number of priority issues in its contingency planning. Sinn Fein has called for a vote on the reunification of Ireland but this has been rejected by the UK government.

A final thought: Don Tapscott once said:

“Collaboration is important not just because it’s a better way to learn. The spirit of collaboration is penetrating every institution and all of our lives. So learning to collaborate is part of equipping yourself for effectiveness, problem solving, innovation and life-long learning in an ever-changing networked economy”.

When we think Tech, do we need to think Speed to be effective?

tech

Is fast the only way in this sometimes cynical world of the one way or the high way. Every Millennial I interview tells me of his or her aspirations to create the next unicorn company and the only ‘skin in the game’ they have is £2,000 in the bank, ‘we do not need to be investor ready’, look here is my pitch deck, investors are guaranteed to back this deal, without crying in laughter or pain or both, I kindly close the meeting down for other meetings of the day.

There is a saying “Move fast and break things”; “done is better than perfect”; “code wins arguments”: such aphorisms litter the walls and pitch decks of start-ups and venture capitalists, and recently the Founder of Facebook, Mark Zuckerberg, seems to have completely changed his ‘Move Fast’ famous quote.

Carl Honor, the author of In the Praise of Slow and a huge inspiration of mine, states you can only squeeze so much productivity out of a human being. Eventually people burn out or lose interest, but working too hard and too fast takes a toll from the very start. Staffers become less creative and more error-prone. A long-hours work culture also leads to a lot of wasted time as employees hang around pretending to be busy when all they’re doing is putting in face time.

Study after study has shown that time pressure is only useful up to a certain point. Beyond that, it takes a toll. When people feel too rushed and are constantly working with one eye on the clock, they become less creative. Instead of coming up with bold, innovative ideas, they go for the low-hanging fruit. That is why forward-thinking companies are looking for ways to help their staff slow down. Some are giving employees more control over their schedules so they can work at their own pace, slowing down and speeding up when it suits them. Others are capping work hours. Even Wall Street banks have taken steps in this direction in recent months.

People often assume that, as a proponent of the Slow movement, I must be against new technology. They assume slowing down means throwing away the gadgets, yet nothing could be further from the truth. I am no Luddite: I love technology and own all the latest high-tech goodies. To me, being able to speak and write to anyone, anytime, anywhere is exhilarating. By freeing us from the constraints of time and space, mobile communication can help us seize the moment, which is the ultimate aim of Slow.
But there are limits. The truth is that communicating more does not always mean communicating better. You see parents staring at smartphones while spending “quality time” with their children. Surveys suggest that a fifth of us now interrupt sex to read an email or answer a call. Is that seizing the moment, or wasting it?

Whenever a new technology comes along, it takes time to work out how to get the most from it. Mobile communication is no exception: It’s neither good nor bad—what matters is how we use it. The challenge is to use communication technology more wisely. To switch on when it brings us together and enriches our lives, but to switch off when old-fashioned, face-to-face communication—or even just a little silence—is called for.

Human beings need moments of silence and solitude—to rest and recharge; to think deeply and creatively; to look inside and confront the big questions: Who am I? How do I fit into the world? What is the meaning of life? Being “always on” militates against all of that. You cannot daydream or reflect when your mind is constantly wondering if you have a new text message or if it’s time for a fresh tweet.

slowness (more on “the tortoise and the hare”: link)

The bottom line is that technology can help us slow down if we deploy it judiciously. That means using it to get things done efficiently and thereby save time—but then switching it off so we don’t waste that saved time by being constantly distracted. We also have to dedicate that saved time to Slow pursuits rather than simply cramming it with more work or consumption.

The world is changing: swaths of jobs are at risk of automation; consumers expect products to be available on demand, updated, personalised and yet also secure.

How many businesses can claim they have the technical skills, digital culture and leadership needed for the changes under way? The answer is: “Not enough”.

Recently I was in the US with my business partner, Mark Herbert, discussing some of the US’s business leaders, their creativity, skills and tech start-ups. Spending time in the US is always an opportunity to observe some of the knowledge and experience of the world’s biggest, most successful tech companies. UK business leaders across all sectors have always travelled to Silicon Valley or other US tech-hubs, seeking insights into what it takes to create a “unicorn”, a business launched after 2000 with a value of $1bn-plus. But the pace of change means the world has moved on by the time executives fly home with their intel.

A few years ago, the talk among big-business leaders was all about the recruits: they asked, “How do we get those bright tech minds out of start-ups and into our team — or just how do we stop them leaving us?” A few expensive hires later and some were left wondering why their business had not changed that much. Now their question is about organisational culture: “What is it that enables a tech culture to identify, create and ship products at the speed of light? And how do I plug that into my business?”

The issue of current and future talent shortages “plays to the strengths” of people and capitalising on them. That requires building supportive cultures, strengthening skills, creating important conversations and assigning development projects to enhance collective IQ and EQ – in my new book ‘Meaningful Conversations’ I have written extensively on the subject.

We are learning more about a new area of innovation and creativity within people: maximising cognitive functioning and the partnership of IQ and EQ. Given increasing overseas competition for talent and business results, the author (“The World is Flat”) and New York Times columnist, Thomas Friedman points out that in North America differentiation is through innovation and creative relationships and partnerships. He speaks of moving from a world of command and control to one of communication, consulting and collaboration.

As Amy Poehler once said:

“As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.”

Update and bookcovers of my new book: “Meaningful Conversations”

Though we all are working very hard on my new book: “Meaningful Conversations”, we had to postpone the publication date until January 28th, 2017. Certain elements in rewriting the third section and aligning the launch plans created a few challenges, but we are nearly there!

It gives us some more time (and a Christmas break): I plan on doing another video-interview, both on what happened since my first book: “Freedom after the sharks” and what this new approach and strategy of “Meaningful Conversations” will be about. Plus some general observations and experiences, of course.

I’m truly excited to share the new bookcovers with you! Jeremy and his committed team at Troubador Publishing have been amazing, and working hard on delivering the final book, not only across the design, content and editing the book, but also by putting the sales-pages ready! Meaningful Conversations will be available in e-book/kindle, paperback and hardback formats.

Hard-cover: Troubador Info

Meaningful Conversations - hard-cover

Paperback: Troubador Info

Meaningful Conversations - paperback

Do we still hold cross-border ‘The Special Relationship’?

cross-border

Politics have recently been rife in the headlines: not just in the UK and Europe, in all quarters of the globe there has been much unsettlement – exactly what will this mean to our relationships around the world, and indeed will we still have those ‘special relationships’?

American reaction to Britain’s referendum on membership of the European Union was divided sharply along party lines on Friday. Republicans mostly sympathised with the desire for greater sovereignty. Democrats struck a more exasperated tone.
Both Barack Obama and Hillary Clinton stressed the endurance of a special relationship with the UK and their respect for its decision, but hinted at challenges ahead.
“Yesterday’s vote speaks to the ongoing changes and challenges that are raised by globalisation,” said Obama during a trip to Silicon Valley, revealing he had called David Cameron and Angela Merkel to discuss the referendum and Britain’s “orderly transition” out of the EU.

“Our first task has to be to make sure that the economic uncertainty created by these events does not hurt working families here in America,” said Clinton, the presumptive Democratic presidential nominee, in a lukewarm statement.
In an apparent swipe at the presumptive Republican nominee, Donald Trump, who welcomed Brexit during a visit to Scotland, Clinton added: “This time of uncertainty only underscores the need for calm, steady, experienced leadership.
“It also underscores the need for us to pull together to solve our challenges as a country, not tear each other down.”

Later, a senior state department official told the Guardian newspaper: “This is obviously not the outcome that either of our governments wanted but it’s democracy and so we’re moving on. We have to. It’s just too important not to. The relationship’s too important, the issues that we’re working on with the UK are too vital. “You name it: Afghanistan, Ukraine, Syria, the Asia-Pacific region. The Brits are such a key partner on so many issues that it’s just too important to allow this to derail a lot of that cooperation.”

We often hear policy-makers talk of the ‘special relationship’ between the United States of America and the United Kingdom, and it’s easy to dismiss this as politician speak, yet the truth is the US and UK have a deep, complex and successful partnership that has benefited both sides economically, socially and culturally for many years.
The UK imports around £43bn in goods from the US each year, alongside receiving more than £440bn of direct investment from American individuals, institutions and companies. As a nation, the UK has invested more than £330bn into the US, and it’s estimated that British investments account for nearly a million US jobs. If you add to this the number of tourists we exchange each year, plus our shared culture, media and more, you quickly see that the US and the UK have a dynamic and deep connection.

I visit the US frequently and have a business partner in the States, so I am fortunate to have the great pleasure of seeing some extraordinary work done by startups and entrepreneurs on both sides of the Atlantic, whether it is Silicon Valley, Tech-Start up’s in Phoenix or UOA (University of Arizona) or elsewhere. One of the ideas you hear often is that in America there is a culture where not only is it ok to fail, but it’s almost expected – like a badge of honour. This is true to a point, but that implies a cut-throat culture that is more legend than reality and is actually bad for innovation. It is important to remember the human element in attempting to get a business off the ground – both in the UK and in the US. Whatever the culture, people struggle and work hard and need all the support they can get, whether that be from family and friends, mentors, other businesses, government grants and resources.

global-reach

I personally believe there are major opportunities when it comes to shared opportunities and collaboration. Certainly, a key one is the maturing of the digital economy. Advances in AI, robotics, the IOT, autonomous vehicles, 3D printing, nano- and bio-technology, materials science, quantum computing and financial technologies are creating new opportunities. And there will be increasing importance for companies to do business in environments and markets with transparent intellectual property protection, and predictable rule of law. As strong trading partners with shared and enduring values for attracting and supporting companies from each other’s jurisdiction, the UK and US are well-positioned to be mutual winners in this new digital age of opportunities.

The key to all of these ideas is cross-border collaboration, collaborating with colleagues across borders brings the benefit of new perspectives, further expertise and experiences, as well as a potentially different approach to the profession as a whole. There may be differences of culture, in the language that we use with donors or many other contextual differences.
Even once those differences are understood, theoretical knowledge can be quite different when it is put it into practice. You will need a strong dose of flexibility and capability to adapt to other ways of conceiving your job as well as your approach.

For example, working on corporate fundraising in one country could differ widely in another country – not better or worse, simply different. Understanding the context requires hours of back-office study before starting a project abroad. For example, fiscal regulation determines different advantages – and perceptions – for those donors interested in donating to certain projects. A deep understanding of such points will determine the most suitable ways to engage donors and, as a consequence, to set a proper fundraising strategy.

The truth is that it’s not always easy. Sometimes there is a lack of information about common or shared objectives and the opportunities for collaborative working.
Of course, working internationally could be costly in terms of time and effort and, most of all, it is certainly demanding, and will be dependent on your overall objective for export, company development and expansion, I have worked internationally for 25 years and can honestly say the benefits outweigh the barriers to entry.

Watch out for misunderstandings. Even if your language skills are second to none, the English language – which is often used even when it is not the native language of the parties involved – can mean that the same word has a variety of meanings.

To conclude, it could be said that collaborating across borders is a challenging way to share concerns and objectives with colleagues, learning more about cultural approaches to problems and causes and different ways to cope with them. This process brings added value to the organisations involved.

As Simon Mainwaring once said:

“Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.”

Do companies really understand big data and how to execute this data effectively?

big_data_statistics_resize

The Myth that Marketing Automation Reveals Buyers’ Journeys.

Big data is a disruptive technology that is changing how enterprises gain insights into their most valuable revenue generator: the customer. Knowing big data’s potential and its importance in customer analytics is one thing, productively managing and leveraging it is another.
I had a discussion recently with business associates on the effectiveness of email DM and social, it was a mixed response, but the group response was everyone had a story to share about emails being sent to the inbox that had no remote correlation to a qualification of interest and everyone was frustrated by following someone of Twitter and the first message you receive via DM was an automated offer to sell you something.

So thinking about the human interface vs automated or robotic, do you think senior citizens are the only people who still complain about not being able to talk to a live customer service rep? Think again. When a recent poll asked 1,000 U.S. consumers for their number-one customer service complaint, not being able to get from an automated phone system to a live person was the top complaint among Millennials, Gen X and Baby Boomers alike, these are really interesting observations.

Although often portrayed as wanting to interact with businesses entirely online, 32 percent of Millennials say their biggest frustration is customer service automation and being unable to reach a live person. Thirty percent of Gen X consumers and 47 percent of Baby Boomers feel the same way.

I recently read a few reports on marketing automation. Here is why I was stunned: marketing automation is one of the most valuable tools the modern day marketer can employ and yet it’s been adopted by less than 10% of companies.

graph

In this context when I discuss marketing automation, I am not only talking about email automation. That is just a small piece of marketing automation. Email automation and automated drip campaigns have been around for over a decade and when they are included into this discussion the adoption numbers are higher. Real marketing automation is a tool that allows marketing departments to more effectively market to multiple channels (usually social, blogging, email, landing pages, etc.) and automate certain tasks.

A true marketing automation system requires implementation with a company’s website, social media accounts, CRM, and a few other existing infrastructures, this can cause some smaller companies who do not have the budget or time some heartburn.
Psychologists have compared the human instinctive aversion to change to the way people avoid pain or experience fear. Yet one of the primary responsibilities of CEOs is to facilitate cultural, organisational and strategic change in response to evolving market dynamics, a tall order when your opponent is human nature itself.
According to Forrester, 75 percent of the buying cycle is completed before Sales is ever contacted. IDG found that 60 percent of prospects look at nine or more digital sources to research products they are considering.
The buyer expected control of their experience. Vendors that do not put customers in the driver’s seat will have a hard time closing deals and keeping customers.
The only way to make the right changes is to align your entire organisation with the customer’s buying process. To do so successfully you will need an in-depth understanding of the customer that only comes from research and a partnership with your customer base.

The starting place is to interview them. Customers are happy to lay out the steps they take from the trigger event through purchase. Asked the right way, you will discover what type of information they look for, where, and to whom they turn for trusted feedback and advice. They will even tell you when and how they want to engage with your sales teams and their expectations of what, for them, makes a valuable customer experience. All you need to do is ask and then act on that information.

Fast business
Fast business

Executives might be afraid of what the customer says, but a vendor’s survival hinges on their ability to overcome those fears; to really talk to their customers and then tune their organisation’s culture, business model and processes to match the customer’s experience expectations.
Marketing automation, CRM, and sales automation systems cannot interview your customers, ask probing questions. Marketing automation does not help you build relationships or understand customers. These are not qualities we can purchase off a shelf.
What these systems can tell you is where in the buyers’ journey a prospect might be based upon the behavior you’ve been able to capture. Software has value, but vendors won’t get ahead just because they bought marketing automation.

What defines winners are CEOs who muster the courage to create change. To truly listen to their customers, build deep cross-organisational relationships based on value, and change from internally-focused, product-obsessed organizations to customer-centric businesses. That means overcoming fears of change and driving different values, culture, processes and ways of doing business.

Only when we understand customers’ trigger event, buy-cycle and what influences trust can we paint a story-board for the organisation to follow that guides us to customer alignment, loyalty, and sustainable growth.

As Simon Mainwaring once said:

“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.”

Do fables really convey the power in storytelling and education?

storytelling

Recently I was discussing the positioning of brands with some friends and saying that some of the biggest and best known Fortune 500 brands still have not told their stories, the best brands in the world are companies that have the ability to continue their stories to craft and sculpture to any situation, circumstance and change, one that is totally transformative.

This provoked some very interesting discussion, then my friend, sipping on his coffee, said: “What about fables?”

Our discussion just became so much more interesting!

A fable is a short, fictional (made-up) story. It usually features animals, although fables can also include mythical creatures, inanimate objects or forces of nature.

One of the most famous fable writers of all time was the legendary Aesop – believed to have been a slave in ancient Greece. Aesop’s Fables contains many classic ones, including “The Tortoise and the Hare” and “The Lion and the Mouse”.

aesops-fables

This is an extract from “The Tortoise and the Hare”:

One day, a hare made fun of the short feet and slow pace of the tortoise. The tortoise just laughed and said, “Even though you are as swift as the wind, I will beat you in a race.” The hare thought the tortoise was crazy, so it agreed to the race. The tortoise and the hare asked the fox to choose the course and set the finish line. On the day of the race, the two started together. The tortoise never stopped once. It simply walked with a slow but steady pace to the finish line. The hare, though, believed it would win easily. So it stopped to rest for a while and fell asleep. When the hare finally woke up, it moved as fast as it could. However, it saw the tortoise had already reached the finish line and won the race. Slow but steady wins the race!

What lesson does this fable teach? Do you see how the last line, ‘slow but steady wins the race’, sums up the moral lesson of the fable…. It means that if you keep working, you finally succeed in achieving your goal.

Lucy Cheke, a PhD student at the University of Cambridge’s Department of Experimental Psychology, expanded Aesop’s fable into three tasks of varying complexity and compared the performance of Eurasian Jays with local school children.

The task that set the children apart from the Jays involved a mechanism which was counter-intuitive as it was hidden under an opaque surface. Neither the birds nor the children were able to learn how the mechanism worked, but the children were able to learn how to get the reward, whereas the birds were not.

The results of the study illustrate that children learn about cause and effect in the physical world in a different way to birds. While the Jays appear to take account of the mechanism involved in the task, the children are more driven by simple cause-effect relationships.

Lucy Cheke said, ”This makes sense because it is children’s job to learn about new cause-and-effect relationships without being limited by ideas of what is or is not possible. The children were able to learn what to do to get the reward even if the chain-of-events was apparently impossible. Essentially, they were able to ignore the fact that it shouldn’t be happening to concentrate on the fact that it was happening. The birds however, found it much harder to learn what was happening because they were put off by the fact that it shouldn’t be happening.”

In summary, one of the reasons significant problems are not solved in organisations is that they don’t get confronted. When the stakes are high, the fear factor can be immobilising.

The fable, especially when read by many people within a group, can provide a way for them to first wrestle with issues in the form of a story, which is far less threatening, and then to apply those insights to their own situation in a natural evolution of thought.

Good fables have the incredible power of all good stories to influence behaviour over time. They can help individuals and their groups to become more agile in handling change, for example, in producing better results and, frankly, in having more fun. One of the beauties of a good story is that it can induce action from a broad range of people, in a manner quite different from most professional power’s of leadership.

Tom Peter’s, someone who I have huge admiration for, once said:

“A company brand is a mixture of tangible and intangible attributes, symbolised in a trade mark which, if properly managed, creates influence and generates value.”