The Pathway to The Trust Paradigm

The first interview for ‘The Trust Paradigm Book’, Geoff Hudson-Searle and Mark Herbert discuss some incredibly important questions about trust and the launch of their new book.

The authors discuss trust and the importance of trust in relationships. Trust is the foundation upon which the legitimacy of government, public institutions and family, the very cornerstone in which relationships are built and is crucial for maintaining social cohesion.

Covid-19 is a crucible within which resilient leadership has been refined since the onset of the pandemic in early 2020. Acting without perfect information and no playbook, and often with only a few hours or days to spare, CEOs have had to guide their organizations through the myriad of decisions and challenges that have had significant implications for their company’s whole system: employees, customers, clients, financial partners, suppliers, investors, and other stakeholders, as well as for society as a whole.

At the same time, almost everywhere we turn, trust is on the decline.

Trust in our culture at large, in our institutions and in our companies is significantly lower than a generation ago. Research commissioned in 2020 by International Business and Executive Management found that 69 percent of employees trust their CEO a little or not at all. Consider the loss of trust and confidence in the financial markets today. Indeed, trust makes the world go round – and right now we’re experiencing a crisis of trust.

In the words of Tom Peters – American writer on business practices – “TRUST, not technology, is the issue of the decade.”

In any normality trust is paramount, but given current world events, never has there been more need for increased trust. This simple formula emphasizes the key elements of trust for individuals and for organizations:

Trust = Transparency + Relationship + Experience

The dynamics of trust are delicate in important relationships, and the loss of trust can be costly — not only psychologically, but also financially and in terms of work and livelihood. What’s helpful to remember is that trust is an ongoing exchange between people and is not static.

Trust can be earned. It can be lost. And it can be regained. ‘The Trust Paradigm’ draws on the hard-won truths of two authors and draws on their deep personal lessons from life and business practice, and their efforts to distill those lessons into principles that lead toward a more purposeful life.

The book is intended to be both a holistic overview of what generates and builds trust and a hands-on guide to how that can be done. A wide range of tips, models, and techniques that will help to build strong and effective trust solutions in today’s business world is combined with a range of insights into the topical subjects of the day.

The term ‘trust’ has been overused forever and, during the last decade, considerably devalued. In this book, the authors aim to take the concept back to its essentials and to re-evaluate how real, meaningful trust can be incorporated into management and leadership.

Although all the chapters in the book are strongly interrelated, for ease of reference it is divided into three key sections: Communications; Strategy, and Business Development and Growth. You can start with your particular area of interest, or you can read the book from the first page to the end; there really is a topic for everyone.

The business professionals and individuals dealing with the great challenges of today’s disruptive and disrupted business world now have renewed responsibility for what business does best: they must innovate, invest and grow their organizations.

Change and transformation can be radical and painful, yet many wait until circumstances force their hand, even when they know that change must, and should, come. Whether change has been forced upon you, or whether you are openly seeking and embracing transformation, this book will arm you with tips, advice and techniques to spark fresh thinking about the status quo and inspire the innovation your circumstances demand for the creation of a better business environment.

‘The Trust Paradigm’s’ lessons are also relevant far beyond the business world. They can support a clearer understanding of institutional behaviour for all kinds of people: students, budding entrepreneurs, volunteers, social enterprise organizers – quite simply, anyone who aspires to do better.

The book will be released in October 2022.

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